Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.
Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.
Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.
Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.
Starting a business can be a huge undertaking that involves planning, money and exceptional leadership skills. Even rookies with deep pockets and amazing entrepreneur skills can make some common mistakes that can put a wrinkle in any well-laid plans. Learn from other entrepreneurs and their first-timer mistakes. Here is a quick guide of common mistakes to avoid as you set...
For many of us in the business world, we understand what branding means and how it works to help consumers recognize and understand a product or service. Rebranding is something that many marketing agents are weary of and may be nervous to start fresh, so let’s look at what rebranding is and what the common steps are to do...
At some point or other, all businesses have disputes whether it is about contracts or employee benefits or any other number of issues. While most disputes can be resolved fairly quickly and quietly, occasionally disputes escalate into something that needs intervention. In these cases, mediation can be helpful to resolve the issue. This arbitration between conflicting parties to promote reconciliation, settlement,...
Do you have a sick family member, just had a baby, have a medical condition or need to fulfill military service? If so, you may be looking to take some time off from work. A Leave of absence is approved time off work from the management or leadership of our business. It can be granted for many reasons including:...
Whether you use Powerpoint, Google Slides or another presentation software, having captivating and informative presentations for your clients can mean the difference between making the sale and losing a client. Add some creativity that will captivate your viewers with a clever presentation, images and content that will keep them listening from beginning to end. Be Well Versed – One thing that completely...
Tick, Tick, Tick. . . Does your work day slip between your fingers and make you wonder where the time went by the time you reach closing time? If so, you may need to re-think your time management skills. Learning how to manage your time can be difficult and take some time to learn but here are some expert tips...
Chances are that if you own a business website, you also have links to social media or at least some presence on one or more of the social media platforms. Facebook, Twitter and LInkedIn are the common choices for many small and medium sized businesses. Have you considered Pinterest? Here are a few compelling statistics that may sway your social...
One characteristic of exceptional leadership (that many times is overlooked) is the organization skills of that leader. Sure, we have all had a great boss whose desk is a mess or can’t seem to keep meetings straight, but for every one of those types of leaders there are leaders who have their business lives organized. Here are a few tips for...
Taking a risk in business comes with the territory for small and medium sized business owners, but taking a risk with your company’s assets online can be downright perilous. With news of spyware, hackers, ransomeware and data breaches making the news practically nightly, now is the time to beef up your cyber security. Here are a few tips from Forbes...
Whether you own a small business, medium-sized business or a large corporation, business networking is an integral part of growing your company and seeing that it is successful. Building a lucrative business takes a lot of time and drive, so it’s good to have a network of friends and associates to draw energy from and keep you going. What is even better, is...
