Author Archives for Mike Sperling
About Mike Sperling
Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.
Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.
Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.
Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.
November 28, 2017 12:00 pm
Published by Mike Sperling
The terms “talent acquisition” and “recruitment” are often confused as meaning the same thing, but this is not the case. There are key differences between the two, differences with which you should familiarize yourself if you’re looking to hire the most qualified candidates for specific positions within your company. For starters, recruitment means that you’re looking to hire someone, dare...
November 27, 2017 12:00 pm
Published by Mike Sperling
The modern role of a Human Resources Manager is to recruit, interview, and hire employees, ensure the happiness and wellbeing of the employees in the office environment, ensure compliance with labor laws and employment standards, among other assorted responsibilities. It is a big job trying to advocate for each individual in the office, as well as trying to balance employee...
November 13, 2017 12:00 pm
Published by Mike Sperling
When you’re first starting out as a new business, how do you know what price to charge for the products or services you offer? You want to make a profit, that’s why you started a business, but you also need to be realistic in what you charge, otherwise people might not buy. It’s a tricky balance to master between covering...
November 8, 2017 12:00 pm
Published by Mike Sperling
It’s no secret that the military produces great leaders, and this has been proven, not only in the field, but in the office as well. Many successful businesses are led by individuals with some form of military background. For example, Verizon’s Chairman and CEO, Lowell McAdam, was in the U.S. Navy Civil Engineer Corps. for six years. Aside from discipline...
November 1, 2017 12:00 pm
Published by Mike Sperling
The Internet is an ever-changing miracle of technology, and it is important that you keep your website up-to-date. Improving your website often makes for a better, more seamless user experience, which in-turn will reward you with a satisfied customer. A website that looks dated or that doesn’t have the latest features ‒ as they pertain to your business ‒ is...
October 23, 2017 11:30 am
Published by Mike Sperling
A business exit strategy is a business owner’s plan to sell their investment in their company in order to either make a profit or limit losses, depending on the level of success of the business. A good entrepreneur will have already conceived their particular exit strategy and defined it in their business plan. This is because an exit plan may...
October 18, 2017 11:30 am
Published by Mike Sperling
Understanding the Google Search Results Page (SERP) is like trying to navigate the Atlantic Ocean without a map; there are so many new updates and algorithm changes you must stay on top of in order to surpass your competitors. Here are 5 tips on bettering your Search Engine Marketing: Bounce Rate – Get an understanding of what it means to...
October 16, 2017 11:30 am
Published by Mike Sperling
With a constant influx of people from varying socioeconomic backgrounds residing in our communities, businesses should really begin the practice of marketing their products and services to these people for a variety of reasons. Multicultural marketing is an excellent strategy because you can communicate to your consumer base on their level, through their language, culture, traditions, religion, and many other...
October 11, 2017 11:30 am
Published by Mike Sperling
Having trouble deciding between when to use QuickBooks Online and when to use Quickbooks Desktop? Did you even know that the two exist and that there are differences? Quickbooks Online is better for service-based businesses, whereas QuickBooks Desktop Edition is recommended for businesses that sell products. Desktop has more features, but Online is continuously adding new features. Desktop has been...
October 4, 2017 11:30 am
Published by Mike Sperling
In this day and age of ever-changing technology, incorporating podcasts and videos into your business marketing strategy is one of the best ways to expand your target audience. The idea of podcasts has been around for over a decade now. What may have started out as a group of friends gathered in a room geeking out about their favorite sci-fi...
