Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.
Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.
Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.
Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.
Whether you are a first-time speaker or someone who does this regularly, presenting can be nerve-wracking and stress inducing. The old advice of “picture them in their underwear” does little to allay fears and nothing to improve your speaking skills. Instead, we offer a quick review of things to do before and during your next big presentation. Don’t worry, you’ve...
Who keeps the books for your business? You know the dreaded invoicing, receiving, payables, reconciling, filing, general ledgers, liabilities, budgets, and reports. Many small businesses do not have a dedicated accountant or financial manager to take care of these tasks, which means that, often times, the job falls to a business leader or owner. Chances are, if you are an...
Over the past several years businesses have cultivated new and interesting ways to add drone technology to their critical tasks. Amazon Prime Air Service is planning to offer fast delivery turnarounds with a drone prototype. Shell Oil Refinery uses drones to complete safety and compliance inspections. Walmart applied for a patented drone system to carry items around the store. And...
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If you have seen the Marvel Avengers franchise’s latest installment, End Game, (and, let’s face it, millions of you have seen it) then you know what a powerful, efficient, and productive team looks like. Your business team may not have Thor, Iron Man, the Hulk or any of the other members of the Avengers, but you probably have just as...
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While most, if not all, businesses actively look to reach their target customers in an effort to make a profit, there are those that don’t implement an effective business strategy to do so. And what’s worse is businesses which don’t have a strategy don’t even know how it is hurting their business model. Do you have an effective business strategy...
In last month’s blog post, we discussed the difference between recruitment and talent acquisition. This week we will touch on effective employee retention strategies. One of the most difficult situations a business can find itself in is when a top employee quits unexpectedly. Almost immediately the management team must take on a whole slew of challenges, namely replacing the valued...
