Author Archives for Mike Sperling

About Mike Sperling

Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.

Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.

Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.

Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.

Optimizing Communication with Customers

September 20, 2017 6:22 am Published by Leave your thoughts

How does your company communicate with clients? Email, text, video conferencing, snail mail, or in-person contact are a few of the ways to do it. But are you doing it right and at the proper times? Business communication specialists recommend optimizing all the ways that you communicate so that clients have a positive experience regardless of the method. Let’s take...


Top 5 Common Mistakes Start Ups Have

September 13, 2017 6:19 am Published by Leave your thoughts

According to Forbes Magazine, 9 out of 10 start ups fails! Other studies, such as the Harvard Business Study, are more optimistic in stating that only 50 percent fail in the first year. They all agree, however, that making it past five years is a milestones that may mean you are solid enough to survive the horrible stats about start...


Increasing Cash Flow

September 6, 2017 6:15 am Published by Leave your thoughts

Is your small business having problems with its finances – specifically with cash flow? Finding the answers to this common problem can be tough. Thankfully. there are some things that business leaders and owners can do to solve this issue and prevent it from recurring in the future. No matter your budget, there are always ways to increase your sales...


Facebook Advertising

September 1, 2017 6:04 am Published by Leave your thoughts

The numbers are in and, believe it or not, Facebook is closing-in on 2 billion users! Due to this, Facebook’s unparalleled audience gives it an “insurmountable competitive advantage,” according to Michael Pachter, an analyst with Wedbush. This competitive advantage means Facebook advertising is an excellent investment that will get your business, services, and products viewed by thousands daily, if not...


The Business Logo

August 31, 2017 9:52 am Published by Leave your thoughts

American society is filled with logos that shape our buying and encourage consumers to return to the same products time and again. I bet if I asked you to envision the logo for Nike, Lego, or FedEx that you would have no problem. Therefore the logo that your company uses is extremely important because it is the first thing a...


Basics of Branding

August 24, 2017 9:49 am Published by Leave your thoughts

Branding – Coca-Cola, Apple, and McDonalds know how to do it so well that consumers recognize colors and logos before they even see the product name. Branding is big business especially if you want clients to recognize your slogan, logo or color palette. Entrepreneur online states it best, “Your brand is your promise to your customer. It tells them what...


Common Issues of Start Ups

August 17, 2017 9:45 am Published by Leave your thoughts

Starting your own company can be time consuming, stressful, and costly. On the other hand it can also be exhilarating! The idea of being your own boss and launching your own business can be the experience of a lifetime especially if it is something your feel passionately about. For many young entrepreneurs, starting a business is a mix of emotions....


Beef Up Your Resume

August 10, 2017 9:43 am Published by Leave your thoughts

It is the age-old “Catch 22”: you need experience to get a job but can’t get experience without having a job!  This is a problem for many recent graduates who are out on the job hunt and finding that their resume just doesn’t have what it takes to land the job they want. Graduates often find that unless they had...


Common Resume Mistakes

August 2, 2017 9:39 am Published by Leave your thoughts

The ink is still drying on many college student’s diplomas and they are hard at work trying to land their first “real” job. They have completed their classwork, filled out numerous applications and have written a resume to impress the leaders of their chosen field. That resume is the first impression a company will get of the hopeful applicant. Make...


Perils of Rebranding

July 31, 2017 8:21 am Published by Leave your thoughts

How your clients and customers perceive your brand can mean a lot for your bottom line. If your color palette. logo, tagline and perception of your product or services is rebranded sloppily you may encounter trouble. While rebranding may be a fresh start it also have several perils that entrepreneurs need to be aware of and avoid at all costs....