Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.
Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.
Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.
Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.
All businesses have one thing in common when it comes to hiring employees. They want to find the best talent that fits their company, at the best possible price point. While it may be easy to assume that salary is the main component to attracting and retaining top talent, there are other things to consider when searching for top talent....
If you work for a small or medium-size business, chances are that your staff does not include a professional party planner to organize those all important seminars, networking events, open houses, customer appreciation events, or company dinners. That means that planning corporate events falls to one (or several) employees that have a handle on details and can stay organized. If...
Imagine being able to connect and interact with one billion people about your business. As of 2018, Instagram reached the 1 billion monthly active users mark (TechCrunch, 2018). There are more than 500 million active users using the mobile photo sharing platform daily! If you haven’t tapped into this social media network yet, it’s not too late. Read on to...
We’ve all heard the mantra that customer satisfaction is imperative when it comes to running a business. In fact, customers are the lifeblood of any business, large or small. That’s why maintaining and, in some cases, improving customer service is imperative to any company. Let’s review some rules for keeping your customers satisfied and loyal to your brand. Most companies...
How does your sales team operate? Are they cooperative and open, or do they like to keep all their strategies secret? Chances are that there is a little bit of both going on in offices across the region. The balance can be hard to maintain, especially when numbers are measured and compensation relies on quantities sold. Here are a few...
In order for any business to grow and evolve, it needs financing. For some, that means taking out loans through traditional banking institutions while, for others, it means finding investors to support your company. But how do you get those investors? One way to gain them is to impress them with your business plan which includes finding customers, improving your...
Making a sales pitch can be a balancing act that not many people can do with ease. You don’t want to come off as aggressive and you surely don’t want to be meek in your approach either. What is the right tone, pace, and level of authority that you should take when making your sales pitch? Know Your Audience Obviously,...
Not all of us can be Google, which prides itself on a unique and happy employee culture. In some ways, Google Headquarters looks more like an adult playground than a corporate office. In fact, there are people employed at Google whose sole purpose is to create a happy and positive employee culture. How about that? Ok, so not all of...
Do you make presentations to clients often or meet face-to-face with consumers? How effective do you feel your presentations are? Even if you have worked in your field for years, and know your service/product well, you may still need to sharpen your communication skills. Here are a few ways to can hone those skills while still sounding natural and genuine. ...
How is the traffic on your website doing? Do you have visitors often? What’s your conversion rate? Looking for ways to draw more people to your site and get more traction with SEO? Maybe you should consider adding some video to your site. Video is quickly becoming a fantastic inbound marketing tool for websites. Viewers are consuming video content more...
