Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.
Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.
Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.
Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.
When you walk into your office, what’s the general feeling? Is it a warm, welcoming environment? Is it a place where team members feel supported or encouraged to take risks? Or is there a sense of drudgery and doom? Obviously, business leaders hope to encourage the former, more positive work environment, but how to achieve that can be a struggle. ...
Are you a young company hoping to grow your business? Or, are you a well-established company hoping to expand your customer base and delve into new areas? Either way, you are probably looking for strategies to help your business grow. Here are a few ideas from other business leaders that can help you achieve this goal in 2020. Take Inventory ...
Unless you are naturally comfortable in front of a crowd, speaking at length about your industry, product, or services may be a daunting challenge. Keeping it all together, knowing your audience, and nailing the slides can seem a bit overwhelming. That’s why we’re here to help. Here are just a few ideas on how to make your slides professional looking,...
Some say that great leaders are born while others believe that they are made. No matter what the case may be, whether nature or nurture, it is true that most leaders have a common set of traits that determine their level of success. Let’s take a look at the characteristics and mindset that it takes to be a leader in...
Being a leader comes with a huge set of responsibilities. The fast-paced world we live in means quick decisions, handling weighty issues, and recovering from failure quickly. Unfortunately, leaders are constantly on display, so the missteps, errors, or mistakes made in this environment seem to be on display for all to see. Most great leaders will take the opportunity to...
With the dawn of a new year and decade comes the yearning for something new and exciting. For some that might mean traveling the globe, while for others it may mean starting the hunt for a new job or even a new career altogether. If the latter describes your situation, you will want to take a look at your resume...
In continuing our two-part series on performance evaluations, we take a different point-of-view today. Last week we examined the perspective of how an employee should prepare. Now we are taking a closer look at what managers and business leadership should do to make these evaluations productive, effective, and if possible, a positive experience. Let’s start by saying that performance appraisals...
As a hard-working employee, there are almost no events at work more nerve wracking than the annual performance evaluation. How can you prepare for this evaluation both professionally and emotionally? There are a few things you can do in the days and weeks leading up to your performance evaluation that may help calm your nerves and help your professional outlook....
Hard to believe that it is almost 2020. Another decade is in the books and the world seems to be moving faster and faster every year. The trends in business seem to evolve at an alarming rate the older we get. This is true for trends in the field of marketing as well. As we look back over the past...
The American economy is strong and buyers have more options than ever before. These two factors mean that knowing how to successfully market your business is more important than ever. In order to successfully sell your band’s products or services, it is a good idea to know what works and what doesn’t. Today we are looking at the top sales...
