Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.
Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.
Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.
Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.
No matter what size your business is there are bound to be conflict between employees. Everyone comes to the table with different experiences, beliefs and expectations. Your job as a business leader is to find a way to cultivate and enjoy those differences without having to manage conflicts constantly between team members. It is pretty much inevitable that conflict will...
As business leaders or human resource managers, documenting employee performance is critical for the health and development of successful companies. Why is it so important to document, document, document? And how should this be done? Read on to find out the reasons why businesses should follow good documentation strategies as well as what some of those best practices look like....
Most of us feel like we could benefit from a few extra hours in every day. There just doesn’t seem like there is enough time to get it all done. This is especially true for business leaders who try to juggle it all. There are, however, solutions to using time more efficiently that will make getting it all done possible. Managing time...
Small and medium sized businesses that are just starting out or even those who are several years into development usually start looking for was to increase sales and grow the market they currently have. Increasing sales can mean many things such as: increasing foot traffic to an actual brick and mortar shop, increasing online sales for ecommerce businesses , optimize conversions...
Being a presence on social media is pretty much a given for businesses in todays fast-paced digital economy. But what social media platforms and how do you make the most of the social media that you do use? Well, if you are a professional who wants to connect with other professionals, you will want to get your company, brand and...
Baby Boomers and Gen Xers and Millennials. . . OH MY! Companies today often have teams with a wide range of ages. Age ranges can be wonderful. When every person entering an office comes in with different life experiences, perspectives and views it can add value to a company. But let’s face it, there are stark differences in the values, communication styles and...
Inspiration is a wonderful thing. It has led to inventions and progress in so many fields. Do you have an idea for your business and want to get the idea or innovation patented? The process for filing for a patent can get a bit tedious so, do your homework and understand what issues may lie ahead of you. We also...
SinceJack Dorsey founded Twitter in 2006, there have been some pretty basic rules for use. For example, 140 characters was the limit of each tweet until late last year when images no longer counted towards that number. Twitter also introduced the rules of using the @ sign and hashtag symbol(#). But with the creation of Twitter also came some unwritten...
More than one billion people are active on Facebook. Let that number sink in a bit. One billion people! When it comes to marketing and advertising, therefore, Facebook is too big to ignore. Managing and leveraging your social media account with Facebook advertising becomes essential. In addition, Facebook Ads can transform your business’s social reach without hurting your budget. Let’s take...
What is your company’s online reputation? If you Google yourself or your brand name what is it that you find? Do you see positive comments on social sites or negative comments on review sites like: RipOffOnline, Yelp or the Better Business Bureau? Worse yet, is your knowledge limited of what customers, clients, vendors and employees are saying about you? Here is a...
