Author Archives for Mike Sperling

About Mike Sperling

Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.

Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.

Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.

Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.

How to Grow Your Small Business

November 15, 2016 8:46 am Published by Leave your thoughts

So you started your own business? Each sale, each new client and each business connection you make grows your small business just as you dreamed right? But maybe you want to continue to broaden your client base.  There are many options to consider when thinking about expanding and growing your small business no matter what field you are in. What...


Website Metrics 101

November 11, 2016 10:28 am Published by Leave your thoughts

When it comes to websites, gathering data on who visited, how long they stayed, what they looked at and the average session duration, the data can quickly get overwhelming.  Tracking even the most basic of numbers relating to your website can give your business a big advantage over competitors. How, then, can you tell what data is meaningful for the success...


Benefits of Having an Internship Program

November 10, 2016 10:02 am Published by Leave your thoughts

If you don’t know already, small and medium sized businesses have been reaping the benefits of internship programs for years. These programs have the potential to be a win-win relationship for both the intern themselves and the company for which the intern is working. So, is your company taking advantage of these rewards?  Let’s take a closer look at the...


Cyber Security Tips for Small Businesses

November 3, 2016 8:06 am Published by Leave your thoughts

Turn on the news and its almost guaranteed that you will hear about the most recent hacking or cyber attack. Typically, however, the news only covers high profile companies, government entities and global businesses. Think this means your small or medium sized business is not at risk?  Think again. Small and Medium sized businesses make for prime targets because they usually...


Measuring your Social Media Success

October 26, 2016 10:22 am Published by Leave your thoughts

Social networks and blogs continue to dominate Americans’ lives according to a recent Nielsen report on social media. Knowing this, your marketing department is on-the-ball and has been keeping up with posting on many of the social media platforms including: Facebook, Twitter, LinkedIn, Instagram, Houzz, Snap Chat, and Pinterest. But this takes a lot of time and energy. So, how...


Best Practices for Email Marketing

October 25, 2016 9:53 am Published by Leave your thoughts

Email marketing may not be the shiny new toy that marketing departments are always looking for to engage loyal customers and hook new ones, but it certainly is not dead, as some businesses claim. In fact, by the end of 2016, it’s predicted that there will be 4.6 billion email accounts. That is a huge audience that should not be...


Key Components of Logo Design

October 18, 2016 12:09 pm Published by Leave your thoughts

A logo is a memorable, eye-catching symbol of your company’s brand. A great logo is one that hooks your intended consumer within a few seconds of viewing. Sounds simple enough, right? The professionals sure do make it look easy but it is anything but. There are millions of logos out there every day bombarding consumers at every turn. The ability...


Keys to Developing a Successful Business Plan

October 10, 2016 10:30 am Published by Leave your thoughts

  Every successful business needs a solid foundation. That foundation usually comes in the form of clearly set and articulated goals to guide the business. A business plan articulates those goals and serves as a compass for most businesses. This living document generally projects 3-5 years ahead and outlines the route a company intends to take to grow revenues. How,...


Best Business Apps for Business Leaders

October 6, 2016 11:08 am Published by Leave your thoughts

Business leaders play many roles such as: problem solvers, financial wizards, customer relations gurus and of course the captain of the ship. With all these roles to play, it is no wonder that business leaders depend heavily on mobile apps to keep them organized, stay on top of budget issues, plan business trips and communicate properly. Here are a few...


Protecting Your Website

September 27, 2016 9:26 am Published by Leave your thoughts

Not that long ago websites for businesses were the exception to the rule. In 2016, having a website for your company is almost a mandatory requirement when launching a business or growing your customer base. A website is the hub of your business. It contains not only your content, but your logo, tagline, color palette, and access to information about...