• Future-Proof Your Business: Succession & Estate Planning Strategies for Lasting Success

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Workshop Description: Is your business built to last beyond you? Join us for this power-packed 2-hour workshop designed specifically for small business owners who want to protect their legacy and ensure a smooth transition—whether due to retirement, sale, or the unexpected. You’ll learn: Why succession planning isn’t just for large corporations How to choose the...

  • Starting & Launching a Business; What You Need to Know

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Developing your entrepreneurial idea into a profitable business adventure requires tenacity, curiosity, courage & the ability to leverage opportunities. This workshop includes a checklist, practical tips, and real-world advice on starting a successful business. Learn to: · Understand the realities · Know where to start · Define your Value proposition Facilitator Tom Kristoph This informative...

  • Nonprofit Series – Building a Board of Directors and Creating a Roadmap for Their Success (WEBINAR)

    ONLINE , United States

    Your nonprofit's success depends on cultivating a board of directors that is vested in your mission and dedicated to providing fiduciary oversight. Join us to discuss recruiting and maintaining a board that helps your organization achieve its outcomes. Learn: ways to recruit board members, achieve the right composition of your board, and maintain board member...

  • Grow Your Business on Instagram: Content That Works

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Instagram isn’t just for selfies and hashtags—it’s one of today’s most powerful tools for building visibility, attracting customers, and growing your business. In this interactive workshop, you’ll learn how to use Instagram strategically to connect with your audience and showcase your brand. We’ll begin with a straightforward overview of how social media algorithms work and...

  • Pricing: How much Should I charge

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    One of the most difficult questions is what to charge? Do I give big discounts to get my first customers? Being the low-cost provider is a plan to go broke. So how do I maximize income without jeopardizing the future of my business? Learn: The answer is part science and part gut feel; there are...

  • Business Front Door Program Lunch & Learn

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Through the Commonwealth’s Business Front Door, you can connect to the latest and most relevant resources available for businesses looking to start, grow, or relocate to Massachusetts. Whether you are a well-established business in the state or considering moving and/or starting a business here, the Business Front Door is the state’s newest platform to receive...

  • Harnessing AI for Your Small Business: Supercharge Your SEO, Social Media & Lead Generation

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Artificial Intelligence is transforming search engines, marketing, and customer acquisition. But how can small business owners and entrepreneurs navigate the hype versus the reality? In this interactive workshop, John McDougall (author of Talk Marketing) and John Maher will go beyond the basics of AI tools. They’ll show you how to use AI responsibly while building...

  • Building a Better Business Plan

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Being a successful business requires the owner (YOU) to develop a level of discipline in leadership, planning & operations. Crafting and using a practical business plan is a required component that can feel a bit overwhelming. Learn: Why a business plan is a must Components of a business plan How not to be overwhelmed How to...

  • Nonprofit Series-Developing Donor Relationships and other Fundraising Strategies

    ONLINE , United States

    Learn how to lay a comprehensive financial foundation and build an outreach strategy to Identify appropriate sources of funding with people who support your vision. Learn: How to building donor profiles with segmentation, craft a compelling case for support, and developing a multi-channel fundraising plan. Facilitator: Melissa Kenig This informative webinar is offered at no...

  • Income Tax & Self-Employment: Tips for Small Business Owners

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Small business owners, make your 2025 tax filing season easy! Join tax and business attorneys for this in-person workshop and arm yourself with essential knowledge to help you prevent income tax issues. There will be Q&A time, so bring your questions for the attorneys!   Topics Covered: Schedule C: The Most Audited Schedule on 1040...