Pricing: How much Should I charge

The Enterprise Center at Salem State University

121 Loring Ave | Salem, MA 01970

Thu, Sep 25, 2025 @ 8:30 am - 10:30 pm

  • This event has passed.

« All Events

One of the most difficult questions is what to charge? Do I give big discounts to get my first
customers? Being the low-cost provider is a plan to go broke. So how do I maximize income
without jeopardizing the future of my business? Learn:

  • The answer is part science and part gut feel; there are no perfect answers so
  • The thought process you need to find the right number. It will not be perfect;
  • Everyone must experiment a bit and learn from the market.
  • It doesn’t have to be overly complicated

Facilitator: Sue Sung

 This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).

Presenter

Sue Sung

Sue Sung is a strategic leader with over 25 years of experience across a diverse range of industries, organization types (private, nonprofit, public), and company life stages. Most recently she was part of the senior executive team for a multibillion dollar global live events company. Sue also founded and ran her own consulting firm that served corporate, investor, and nonprofit clients. Sue holds an MBA from the University of Virginia Darden School of Business and a BBA with distinction from the Stephen M. Ross School of Business at the University of Michigan. She is currently studying Chinese to improve her fluency which is at an intermediate level. Ms. Sung resides in Carlisle, Massachusetts.

Share this event:

The [ticket] holder consents to the use of his or her image, likeness, actions and statements in connection with any recorded audio, photograph, video or other publication of the event.

Upcoming Workshops

Enterprise Center
Enterprise Center