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DTSTART;TZID=America/New_York:20260106T083000
DTEND;TZID=America/New_York:20260106T103000
DTSTAMP:20260605T221952
CREATED:20251222T160243Z
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SUMMARY:Start Up Tuesday – Your Personal Brand: Your Most Valuable Asset
DESCRIPTION:This workshop is designed for startup businesses seeking to build a strong\, authentic brand from the ground up. Participants will learn how to apply the Entrepreneur’s Edge—Trust\, Differentiation\, and Premium Pricing—to craft a compelling branding statement and harness the Power of Story to connect with their audience. \nThe session also covers the 3 C’s of Content—Create\, Curate\, and Converse—with practical guidance on building and optimizing your digital hub\, including LinkedIn and other key platforms. Finally\, participants will learn how to monitor and close their Brand Gap to ensure their brand promise aligns with customer perception. \nMichael Thompson; Certified Score Mentor \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/your-personal-brand-your-most-valuable-asset/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
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DTSTART;TZID=America/New_York:20260115T080000
DTEND;TZID=America/New_York:20260115T170000
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SUMMARY:Hello
DESCRIPTION:testing 2
URL:https://enterprise.sperlingsandbox.com/event/hello/
LOCATION:Enterprise Center\, MA
GEO:42.4993866;-70.8942894
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DTSTART;TZID=America/New_York:20260121T090000
DTEND;TZID=America/New_York:20260121T100000
DTSTAMP:20260605T221952
CREATED:20260108T145735Z
LAST-MODIFIED:20260109T124737Z
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SUMMARY:State Resource Series: MassHire - North Shore Career Center (WEBINAR)
DESCRIPTION:Please join this important webinar to learn about MassHire – North Shore Career Center resources to help businesses. Eliud Alcala\, Deputy Director at MassHire – North Shore Career Center will conduct this webinar and discuss the comprehensive\, no-cost resources available through the MassHire North Shore Career Center to help you attract\, train\, and retain talent including: \nBusiness Resources & Recruitment: Discover how to leverage MassHire for Businesses to access a vast pool of qualified local talent and utilize tailored recruitment services. \nCareer Fairs & Hiring Events: Learn how to participate in regional career fairs and industry-specific hiring events to streamline your candidate search. \nApprenticeship Programs: Understand the benefits of sponsoring a Registered Apprenticeship\, allowing your business to build a pipeline of skilled workers trained to your exact specifications. \nIndustry-Specific Training: Explore high-demand training initiatives in Trades\, Manufacturing\, and Healthcare\, including programs like the Career Technical Initiative (CTI) that provide hands-on technical training for your future employees. \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar. \nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/state-resource-series-masshire-north-shore-career-center-webinar/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
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DTSTART;TZID=America/New_York:20260127T083000
DTEND;TZID=America/New_York:20260127T103000
DTSTAMP:20260605T221952
CREATED:20251204T161205Z
LAST-MODIFIED:20251205T133136Z
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SUMMARY:AI & Navigating the Next Era of Search & Discovery
DESCRIPTION:AI & Navigating the Next Era of Search & Discovery is a 2-hour\, no-fluff workshop for small business owners who want to understand how customers actually find them now through Google\, AI overviews\, chatbots\, and beyond. We’ll break down how search behavior is changing\, why traditional SEO alone isn’t enough anymore\, and what that means for your visibility. \nYou’ll learn the 4 pillars of AI success for small businesses:\n• GEO/AEO – showing up in AI-driven answers and social listening\n• Conversational chatbots – turning your website into a 24/7 problem-solver\n• Personalization with AI – giving customers “made-for-me” experiences at scale\n• Privacy – using AI responsibly without wrecking trust \nFor the second half of this workshop we will conduct a “Search & Discovery Reality Check” Audit. This will be a live audit where each business can look itself up the way real customers do on Google\, maps\, and “near me” searches\, ChatGPT\, etc. to see what actually shows up (and what doesn’t). Attendees leave with a short\, prioritized list of fixes to improve how their business appears across search and AI-powered discovery. \n  \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/ai-navigating-the-next-era-of-search-discovery/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Small Business,Workshops
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DTSTART;TZID=America/New_York:20260129T083000
DTEND;TZID=America/New_York:20260129T103000
DTSTAMP:20260605T221952
CREATED:20251226T153934Z
LAST-MODIFIED:20260108T174132Z
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SUMMARY:How to Build a Network That Works for You - Beyond Networking with Mikki Wilson
DESCRIPTION:We’ve all been told to “network”—but why does building a network feel like work? Were you ever taught how to network in a way that works for you? \nIn this first session of the Beyond Networking series\, we’ll take a real-world look at what makes a network work efficiently and effectively. Spoiler: it’s not just about showing up\, shaking hands\, and swapping business cards. A network is a sustainable support system that aligns with your business goals\, values\, and current growth stage. \nYou’ll learn how to evaluate your existing connections\, identify the types of support your business needs\, and start designing a network that works for you—not the other way around. \nWhether you’re new to business or looking to evolve your strategy\, this session helps you shift from transactional networking to intentional relationship-building—so you can plan for support while building the network and connections you need for sustainable growth. \nAttend one or both sessions. Each workshop stands independently—and together\, they’ll help you build the system and connections your business needs to grow. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/beyond-networking-with-mikki-wilson-how-to-build-a-network-that-works-for-you-part-1-of-2-in-the-beyond-networking-series/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Networking,Workshops
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