Learn to look at your store with fresh eyes and to use your space to promote your brand. In this workshop we'll explore the messages that the exterior of your storefront conveys, as well as your windows, lighting, interior layout, and your product placement. Learn tips on how to make your store work for you,...
Do you understand your target customer? Do you know where they hang out? Advertising in the wrong channel is like shouting down a ravine; it won't do you any good. You need to develop a compelling message to address the "pain" your most likely customer has, to differentiate your product/service from all others. This informative...
Are you thinking of starting a business but don’t know where to begin? In this workshop, our expert presenter will give you 10 business planning tips to help you start your entrepreneurial journey on the right path. At the end of the workshop, you’ll have a list of simple steps that you use to begin...
Come to this workshop to unravel the ever-evolving world of social media. In this dynamic session, we'll provide a comprehensive overview of the major social media platforms, dissecting their relevance and importance in the current digital landscape. From understanding the latest features and trends to decoding algorithms, we'll equip you with insights tailored to the...
Dan Martiniello, Lender Relations Specialist with the U.S. Small Business Administration in Boston, will provide an update on SBA Resources via Zoom. At this webinar you will learn about: · Current guidance on SBA Coronavirus Small Business Relief Options · SBA flagship loan program enhancements (7a, 504, and Microloan programs) · Current technical assistance resources...
11:30 Doors open 12:00 pm – 1:00 pm – Secretary Edward Augustus Executive Office of Housing & Livable Communities Hawthorne Hotel Sofia’s Restaurant 18 Washington Square, Salem, MA (Registration required to attend.)
Take the fear and dread out of budgets and financials! In this workshop we will drill down into the essentials of budget development so your organization can effectively fundraise, reach mission goals, and plan for the future. We’ll go over how to read financial statements and strategies for aligning your accounting practices and budget development...
11:30 Doors open 12:00-1 :00 - Congressman Seth Moulton 6th Congressional District Hawthorne Hotel Essex Room 18 Washington Square, Salem, MA (Registration required to attend.)
The SCORE Startup Roadmap includes 12 modules*. This workshop will present the module entitled “Staffing Your Business” where you will think through the costs and benefits of hiring workers and whether you should hire employees, independent contractors or both. If you aren’t a “people person” hiring a salesperson can help you attract more clients. And...
As beneficial as it is to conduct business online, it is challenging to navigate the changing landscape and understand your obligations, responsibilities, and legal pitfalls. This presentation will cover how you can protect your business, avoid the pitfalls, and answer questions such as: How do I work with contractors and use third party content on...
