Across the state of Massachusetts, government entities and private companies are looking to do business with certified diverse businesses. But what does it mean to be a certified business and how does one obtain that certification? In this workshop, business owners will learn about the different types of diversity certifications available and how to apply...
New to grant writing? Or need a refresher? In this workshop we will go through the main components of a grant narrative, delve into how to make a compelling funding request, and break down what foundations are really looking for in some of those peskier grant questions. Learn the joys of logic models, measurable outcomes,...
The Alliance Policymakers Series hosts speakers that play a critical role in formulating and implementing policies that impact the region’s economic vitality and prospects for job creation and growth. The Series fosters an informed dialogue on issues of importance between the North Shore business community and our guest speakers and promotes a better understanding by...
Join us for an immersive workshop designed specifically for small to medium business owners eager to dive into the revolutionary world of Artificial Intelligence (AI) in marketing. Whether you're an AI novice or looking to expand your knowledge, this session promises to provide valuable insights and hands-on experience. Workshop Highlights: - Foundations of AI: Gain...
If you can use Excel, you can develop a Cash Flow forecast. You'll learn how to overcome your reluctance to make future estimates of revenues and expenses. And we'll discuss how your forecast can become a budget for comparison purposes down the line. Income Statements are a snapshot of the health of a business and...
Learn to look at your store with fresh eyes and to use your space to promote your brand. In this workshop we'll explore the messages that the exterior of your storefront conveys, as well as your windows, lighting, interior layout, and your product placement. Learn tips on how to make your store work for you,...
Do you understand your target customer? Do you know where they hang out? Advertising in the wrong channel is like shouting down a ravine; it won't do you any good. You need to develop a compelling message to address the "pain" your most likely customer has, to differentiate your product/service from all others. This informative...
Are you thinking of starting a business but don’t know where to begin? In this workshop, our expert presenter will give you 10 business planning tips to help you start your entrepreneurial journey on the right path. At the end of the workshop, you’ll have a list of simple steps that you use to begin...
Come to this workshop to unravel the ever-evolving world of social media. In this dynamic session, we'll provide a comprehensive overview of the major social media platforms, dissecting their relevance and importance in the current digital landscape. From understanding the latest features and trends to decoding algorithms, we'll equip you with insights tailored to the...
Dan Martiniello, Lender Relations Specialist with the U.S. Small Business Administration in Boston, will provide an update on SBA Resources via Zoom. At this webinar you will learn about: · Current guidance on SBA Coronavirus Small Business Relief Options · SBA flagship loan program enhancements (7a, 504, and Microloan programs) · Current technical assistance resources...
