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DTSTART;TZID=America/New_York:20240910T083000
DTEND;TZID=America/New_York:20240910T100000
DTSTAMP:20260606T111338
CREATED:20240828T132742Z
LAST-MODIFIED:20240905T133933Z
UID:10000025-1725957000-1725962400@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday – Developing Your Pitch
DESCRIPTION:The best way to test the feasibility of your business idea is through research. You can start with industry data\, customer data\, financial projections\, possible funding sources\, and other information. But to prove your concept\, and convince others to invest\, you’ll need a pitch. This workshop will help you develop yours. \nSpeaker: Michael L. Thompson\, Beverly Branch Manager\, SCORE Northeast Massachusetts \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD)
URL:https://enterprise.sperlingsandbox.com/event/start-up-tuesday-developing-your-pitch/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240625T150000
DTEND;TZID=America/New_York:20240625T180000
DTSTAMP:20260606T111338
CREATED:20240606T120825Z
LAST-MODIFIED:20240624T151215Z
UID:10000026-1719327600-1719338400@enterprise.sperlingsandbox.com
SUMMARY:Resource Showcase for Minority Owned & Diverse Businesses*
DESCRIPTION:The North Shore Alliance for Economic Development will be hosting a Resource Showcase for Minority Owned & Diverse Businesses on Tuesday\, June 25\, 2024 from 3:00-6:00pm pm at the Enterprise Center. \nThe goal of this event is to bring greater awareness of the private and public resources available to these businesses and to continue to expand the work of its online Small Business Diversity Directory. \nAttendees will be able to meet Resource showcase representatives\, receive information\, ask questions and network. Additionally\, attendees will learn more about joining the Alliances online regional Diversity Directory that helps to improve equity and diversity in both public and private sector contracting. \nWho Should Attend: Any current or future minority owned and diverse Business* \n* Participating businesses must demonstrate that meet the following criteria: \nHave at least 51% of the ownership team in at least one of the following categories: Immigrant\, Lesbian\, Gay\, Bisexual and Transgender persons/people (LGBTQIA)\, Black/African American\, Hispanic or Latino (Central/South American or Caribbean)\, American Indian/Alaskan Native\, Asian\, Native Hawaiian/Other Pacific Islander\, Portuguese\, Disability-Owned\, Service-Disabled Veteran\, Veteran\, and/or Woman/Women. \nHow to Register: The Resource Showcase is at no cost to attendees. Registration is required to attend. \nResource Showcase Participants to date: \n\nAmplify LATINX https://amplifylatinx.com/\nMass Development https://www.massdevelopment.com/\nMass Growth Capital https://www.empoweringsmallbusiness.org/\nMassachusetts LGBT Chamber of Commerce https://malgbtcc.org/#1\nMassachusetts Small Business Development Center https://www.salemstate.edu/sbdc\nMass.Gov Supplier Diversity Office (SDO) https://www.mass.gov/orgs/supplier-diversity-office-sdo\nMill Cities Community Investment (MCCI/FBE) https://www.mccinvest.org/\nNortheast Legal Aid https://www.northeastlegalaid.org/\nNorth Shore CDC https://northshorecdc.org/\nNorth Shore Latino Business Association https://mynslba.com/\nSBA https://www.sba.gov/\nSCORE https://www.score.org/\nU.S. Haitian Chamber of Commerce https://www.ushaitianchamber.org/
URL:https://enterprise.sperlingsandbox.com/event/resource-showcase-for-minority-owned-diverse-businesses/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Economic Developement
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240611T083000
DTEND;TZID=America/New_York:20240611T100000
DTSTAMP:20260606T111338
CREATED:20240411T152152Z
LAST-MODIFIED:20240411T163855Z
UID:10000035-1718094600-1718100000@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday – Building a Team: adding the right contributors
DESCRIPTION:Solopreneurs have to do many things: market\, sell\, deliver\, analyze and adapt. Sometimes adding an employee can contribute to the overall success and growth of the organization by expanding capabilities\, fostering innovation\, and improving efficiency. In this workshop\, we’ll explore how to make sure each new member makes the team better. And what to do when they don’t. \nSpeaker: Michael L. Thompson\, Beverly Branch Manager\, SCORE Northeast Massachusetts \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/building-a-team-adding-the-right-contributors/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240604T100000
DTEND;TZID=America/New_York:20240604T160000
DTSTAMP:20260606T111338
CREATED:20240419T165311Z
LAST-MODIFIED:20240603T145111Z
UID:10000034-1717495200-1717516800@enterprise.sperlingsandbox.com
SUMMARY:Offshore Wind Ready Training Program
DESCRIPTION:Oceantic Network will conduct its Offshore Wind Ready Training which is a one-day in-person educational program designed for businesses who want to learn more about specific business opportunities in the growing U.S. offshore wind industry.\nWho should attend? \nAny business owners/entrepreneurs interested in learning more about offshore wind supply chain opportunities. \nAttendees will learn about:\nProject development \nProject’s supply chain component parts \nHow to identify where their business fits in the supply chain \nLearn how your business can receive assistance and guidance as you begin to navigate the market \nIdentify additional training and certification requirements \nFREE \nSpeaker: Carol Oldham\, Northeast Director/Trainer\, Oceantic Network \nhttps://oceantic.org/ \n\n\n\n\n\n\n\nThank you to our Offshore Wind Program Series Co-Sponsors: \nEnterprise Center at Salem State UniversityEssex County Community FoundationGreater Cape Ann Chamber of Commerce \nGreater Haverhill Chamber of Commerce \nInnoVenture Labs \nMarblehead Chamber of Commerce \nMassHire North Shore Workforce Board \nNorth Shore Latino Business Association \nNorth Shore Chamber of Commerce \nNorth Shore Technology Council \nPeabody Area Chamber of Commerce \nSalem Chamber of Commerce \nSalem Partnership
URL:https://enterprise.sperlingsandbox.com/event/offshore-wind-ready-training-program/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Special Programs,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240520T120000
DTEND;TZID=America/New_York:20240520T130000
DTSTAMP:20260606T111338
CREATED:20240329T153628Z
LAST-MODIFIED:20240510T135015Z
UID:10000036-1716206400-1716210000@enterprise.sperlingsandbox.com
SUMMARY:Alliance Spring Policymaker Series  Secretary Monica Tibbits-Nutt Massachusetts Department of Transportation
DESCRIPTION:Monday\, May 20\, 2024 \n12:00pm – 1:00pm | FREE \n(Doors Open at 11:30am) \nRegistration Required to attend \n  \nHawthorne Hotel \nEssex Room \n18 Washington Square\, Salem\, MA
URL:https://enterprise.sperlingsandbox.com/event/alliance-spring-policymaker-series-secretary-monica-tibbits-nutts-massachusetts-department-of-transportation/
LOCATION:Hawthorne Hotel\, 18 Washington Square W\, Salem\, MA\, 01970\, United States
CATEGORIES:Policy Makers Series
GEO:42.5226231;-70.8902909
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hawthorne Hotel 18 Washington Square W Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=18 Washington Square W:geo:-70.8902909,42.5226231
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240514T090000
DTEND;TZID=America/New_York:20240514T100000
DTSTAMP:20260606T111338
CREATED:20240419T165248Z
LAST-MODIFIED:20240510T134001Z
UID:10000050-1715677200-1715680800@enterprise.sperlingsandbox.com
SUMMARY:Offshore Wind 101 Webinar
DESCRIPTION:Join us for a Webinar presentation by Oceantic Network to introduce the offshore wind industry and supply chain opportunities for local businesses as a part of our regional economic development and expansion. \nThere are a significant number of entry points into the offshore wind market. Attendees will gain a basic understanding of industry operations\, learn about the variety of businesses that are needed in the supply chain and identify potential next steps for the businesses they work with. \nWho should attend? \nThis webinar is open to any business owners/entrepreneurs interested in learning more about offshore wind supply chain opportunities. \nOceantic Network would conduct a webinar presentation to provide an introduction to the offshore wind industry so participants gain a basic understanding of: \n· Industry operations \n· Learn about the variety of businesses that are needed in the supply chain \n· Identify potential next steps for their business \nFREE \nSpeaker: Carol Oldham\, Northeast Director/Trainer\, Oceantic Network \nhttps://oceantic.org/ \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar. \n\n\n\n\n\n\n\n\n\n\n\nThank you to our Offshore Wind Program Series Co-Sponsors: \n  \nEnterprise Center at Salem State University \nEssex County Community Foundation \nGreater Cape Ann Chamber of Commerce \nGreater Haverhill Chamber of Commerce \nInnoVenture Labs \nMarblehead Chamber of Commerce \nMassHire North Shore Workforce Board \nNorth Shore Latino Business Association \nNorth Shore Chamber of Commerce \nNorth Shore Technology Council \nPeabody Area Chamber of Commerce \nSalem Chamber of Commerce \nSalem Partnership
URL:https://enterprise.sperlingsandbox.com/event/offshore-wind-101-webinar/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Special Programs
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240509T090000
DTEND;TZID=America/New_York:20240509T100000
DTSTAMP:20260606T111338
CREATED:20240314T131333Z
LAST-MODIFIED:20240510T133056Z
UID:10000017-1715245200-1715248800@enterprise.sperlingsandbox.com
SUMMARY:Understanding Employment Classification: Independent Contractor vs. Employee (WEBINAR)
DESCRIPTION:Any business owner who hires workers should be able to distinguish between independent contractors and employees\, thoroughly understand their duties as an employer\, and be aware of the additional legal protections afforded to employees. This insightful webinar will focus on Massachusetts and federal employee classification laws and regulations and increase your knowledge of how to classify workers. \nCourse Overview: \nThis webinar will provide participants with a comprehensive understanding of the legal framework surrounding the classification of workers as independent contractors or employees. Attendees will gain valuable insights into the following key areas: \n\n\n\nLegal Requirements: Explore the legal obligations imposed on employers and the rights afforded to employees under Massachusetts law\, including minimum wage\, overtime pay\, and workplace protections.\nReasons for Classification: Explore the motivations behind businesses preferring to hire independent contractors and the implications for both employers and workers.\nThe Three-Part Test: Learn about the three-pronged test used in Massachusetts to determine whether a worker qualifies as an independent contractor\, focusing on factors such as control\, nature of the work\, and trade independence.\nFederal Standards: Learn about the Internal Revenue Service (IRS) guidelines for distinguishing between independent contractors and employees\, including the famous “twenty-point test.”\nPenalties for Misclassification: Become aware of the potential consequences of misclassifying workers\, including criminal enforcement\, civil penalties\, and lawsuits.\n\n\n\nWho Should Attend: \n\n\n\nBusiness Owners\nHuman Resources Professionals\nIndependent Contractors\nAnyone interested in understanding employment classification laws and regulations\n\n\n\nKey Takeaways: \nBy the end of this webinar\, participants will have a clear understanding of the criteria used to differentiate between independent contractors and employees\, along with practical strategies for ensuring compliance with relevant laws and regulations. \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar. \nThis informative webinar is offered at no cost and is being sponsored in partnership with Northeast Legal Aid\, the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD). Maria Di Stefano\, Northeast Regional Director\, will provide an update on MOBD resources.
URL:https://enterprise.sperlingsandbox.com/event/understanding-employment-classification-independent-contractor-vs-employee/
LOCATION:Online Zoom Webinar\, MA
CATEGORIES:Online,Workshops
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240508T090000
DTEND;TZID=America/New_York:20240508T100000
DTSTAMP:20260606T111338
CREATED:20240321T141118Z
LAST-MODIFIED:20240510T132504Z
UID:10000037-1715158800-1715162400@enterprise.sperlingsandbox.com
SUMMARY:Small Business Resource Series:  MOBD State Resources Update Webinar
DESCRIPTION:Please join Maria Nigro Di Stefano\, Northeast Regional Director\, Massachusetts  Office of Business Development (MOBD)  who will provide an update on MOBD Resources to help Small Businesses thrive.  Maria and her MOBD Team provides  highly responsive\, central point of contacts that facilitate access to resources\, expertise\, and incentive programs. \nAt this webinar you will learn about: \n\nResources including:\n\nEconomic Development Incentive Program (EDIP)\nMassachusetts Guide to Starting a Small Business\nRegional Economic Development Organization Grant Program\nTechnical Assistance Providers Tax Incentive Programs\nWorkforce Development Programs\nEOED Programs and Grants – Business and Innovation\nMass Growth Capital Corporation Small Business Resources\nMassachusetts Life Sciences\, MassDevelopment\, MassVentures\, Massachusetts Office of International Trade and Investment and Massachusetts Clean Energy Center (MassCEC)\n\n\n\nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar. \nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/small-business-resource-series-mobd-state-resources-update-webinar/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240507T083000
DTEND;TZID=America/New_York:20240507T100000
DTSTAMP:20260606T111338
CREATED:20240321T132911Z
LAST-MODIFIED:20240510T131711Z
UID:10000023-1715070600-1715076000@enterprise.sperlingsandbox.com
SUMMARY:The Startup Roadmap: Defining and Validating Your Business Idea
DESCRIPTION:Have you fully defined your startup business idea and confirmed that it is feasible?  In this workshop\, you will define your business idea in more detail by completing SCORE’s “Simple Steps for Starting Your Business” program. \nIf you already have skills and experience in the industry you are planning to enter\, you may think this step is unnecessary.  However\, being an employee in an industry or excelling at a hobby is very different from starting a business in that industry or turning that hobby into a business. \nIn this workshop you will test the feasibility of your business idea by researching industry data\, customer data\, financial projections\, possible funding sources and other information.  You’ll have a sample feasibility plan to use as a guide and get an overview of all the elements involved in starting a business. \nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD). Maria Di Stefano\, Northeast Regional Director\, will provide an update on MOBD resources.
URL:https://enterprise.sperlingsandbox.com/event/the-startup-roadmap-defining-and-validating-your-business-idea/
LOCATION:Enterprise Center\, MA
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240430T083000
DTEND;TZID=America/New_York:20240430T103000
DTSTAMP:20260606T111338
CREATED:20240313T153911Z
LAST-MODIFIED:20240419T181056Z
UID:10000046-1714465800-1714473000@enterprise.sperlingsandbox.com
SUMMARY:5-Step Process to Find Clients and Grow Your Business
DESCRIPTION:Any company must prospect and sell its product or service to find clients and grow the business. It’s critical to prospect and build a sales pipeline of opportunities and track those outreach efforts. After defining target prospects\, it’s important to follow a consistent process to move a sale forward to close revenue. \nThis workshop is designed for business owners\, solopreneurs\, those who have never sold\, and those who want to learn how to sell more effectively – using a consultative rather than features and benefits approach.  At this workshop we will simplify the sales process into 5 easy steps and structure to prospect and close business.  You will learn sales tools and techniques that can be used right away to help you grow your business. \nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD). Maria Di Stefano\, Northeast Regional Director\, will provide an update on MOBD resources.
URL:https://enterprise.sperlingsandbox.com/event/5-step-process-to-find-clients-and-grow-your-business/
LOCATION:Enterprise Center\, MA
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240411T090000
DTEND;TZID=America/New_York:20240411T100000
DTSTAMP:20260606T111338
CREATED:20240314T134705Z
LAST-MODIFIED:20240320T121528Z
UID:10000020-1712826000-1712829600@enterprise.sperlingsandbox.com
SUMMARY:Understanding the Corporate Transparency Act (CTA) and FinCEN Reporting (WEBINAR)
DESCRIPTION:Many businesses do not know that they are now subject to the CTA reporting obligations. Is your company one of them? The CTA requires reporting companies to disclose information about their “beneficial owners.” A “reporting company” under the CTA is a corporation\, limited liability company (LLC)\, or any entity created or registered to do business in the U.S. by the filing of a document with a secretary of state or any similar office under the laws of a state or Tribe. Does this apply to your company? \nCourse Description: \nThe Corporate Transparency Act (CTA) imposes a new requirement for many entities to report control and ownership information to The U.S. Department of Treasury’s Federal Crimes Enforcement Network (FinCEN). The CTA went effect January 1\, 2024\, as a part of a federal effort to combat money laundering and other illegal activities through the use shell companies. Estimated to affect 32 million entities\, many of which are small businesses\, the CTA allows for significant civil and criminal penalties for non-compliance. This webinar will go over the key information you must know about CTA\, including how to determine whether your business is subject to the CTA reporting obligations and what\, how\, and when you need to report to FinCEN.  \nInformation Presented: \n\n\n\nOverview of the Corporate Transparency Act\nEntities Subject to Reporting; Exempt Entities\nBeneficial Ownership and Substantial Control Defined\nReporting Deadlines and Procedures\nCivil and Criminal Penalties for Non-Compliance\n\n\n\nWho Should Attend: \n\n\n\nSmall business owners\, LLC-members\, partners\, shareholders of reporting companies\nCorporate executives\, corporate board members\nAnyone involved in business formation\, management\, or compliance\n\n\n\nJoin us for this essential webinar to gain clarity on the CTA and FinCEN reporting requirements to ensure your business stays compliant with evolving regulatory requirements. Don’t miss this opportunity to equip yourself with the knowledge and tools necessary to navigate the CTA’s compliance requirements. \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar. \nThis informative webinar is offered at no cost and is being sponsored in partnership with Northeast Legal Aid\, the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD). Maria Di Stefano\, Northeast Regional Director\, will provide an update on MOBD resources.
URL:https://enterprise.sperlingsandbox.com/event/understanding-the-corporate-transparency-act-cta-and-fincen-reporting-webinar/
LOCATION:Online Zoom Webinar\, MA
CATEGORIES:Online,Workshops
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240404T083000
DTEND;TZID=America/New_York:20240404T220000
DTSTAMP:20260606T111338
CREATED:20240321T115509Z
LAST-MODIFIED:20240321T115854Z
UID:10000047-1712219400-1712268000@enterprise.sperlingsandbox.com
SUMMARY:6 Do It Yourself SEO Tips to Improve Google Search Results
DESCRIPTION:6 Do It Yourself SEO Tips to Improve Google Search Results\nMaking sure your products and services are found within Google search results is critical to attracting new customers and clients to your business. This workshop will teach you the six things you need to do to show up higher within Google search results. We will also review the Google paid search platform and how to track your results. \n  \nPlease join the Enterprise Center and Michael Sperling\, CEO and Owner of Sperling Interactive for this in-person workshop.  \nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD). Maria Di Stefano\, Northeast Regional Director\, will provide an update on MOBD resources.
URL:https://enterprise.sperlingsandbox.com/event/6-do-it-yourself-seo-tips-to-improve-google-search-results-copy/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Media,Technology,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240402T083000
DTEND;TZID=America/New_York:20240402T100000
DTSTAMP:20260606T111338
CREATED:20240320T120800Z
LAST-MODIFIED:20240320T121235Z
UID:10000038-1712046600-1712052000@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday – How to Develop a Business Plan
DESCRIPTION:Many small business owners have a plan but it may not be written down. At this workshop we’ll cover the major components of an annual plan and refer to potential strategic issues that could require additional funding. Participants could use this method to develop an annual budget to track progress against their goals. \nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD). Maria Di Stefano\, Northeast Regional Director\, will provide an update on MOBD resources.
URL:https://enterprise.sperlingsandbox.com/event/start-up-tuesday-how-to-develop-a-business-plan/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240327T090000
DTEND;TZID=America/New_York:20240327T100000
DTSTAMP:20260606T111338
CREATED:20240312T145346Z
LAST-MODIFIED:20240320T121459Z
UID:10000033-1711530000-1711533600@enterprise.sperlingsandbox.com
SUMMARY:Understanding & Choosing Business Entities (Sole Proprietorships\, Partnerships\, LLCs\, Corporations) WEBINAR
DESCRIPTION:In this comprehensive attorney-led webinar\, we tackle the basics of the different business entity choices available to your small business. Whether you’re an aspiring entrepreneur\, a seasoned business owner\, or a professional navigating the corporate landscape\, understanding the various types of business entities is crucial for making informed decisions and achieving long-term success. \nIn this webinar\, we will explore each business entity type’s distinct characteristics\, advantages\, and disadvantages. Participants will gain valuable insights to help them select the right business structure for their ventures. \nTopics Covered: \n\nIntroduction to Business Entities: Defining the Concept\nChoosing the Right Business Entity: Factors to Consider\nSole Proprietorships: Pros and Cons\nPartnerships: Types and Considerations\nLimited Liability Companies (LLCs): Structure and Benefits\nCorporations: Incorporation Process and Tax Implications\n\nKey Learning Objectives: \n\nUnderstand the different types of business entities and their respective features.\nAnalyze the advantages and disadvantages of each business structure.\nExplore the legal and tax implications associated with various business entities.\nGain insights into selecting the most suitable business entity for specific goals and circumstances.\n\nWho Should Attend: \n\nEntrepreneurs and Start-up Founders\nSmall Business Owners\nBusiness Consultants\nCorporate Executives and Managers\nAnyone Interested in Business Entity Formation and Management\n\nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar. \nThis informative webinar is offered at no cost and is being sponsored in partnership with Northeast Legal Aid\, the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD). Maria Di Stefano\, Northeast Regional Director\, will provide an update on MOBD resources.
URL:https://enterprise.sperlingsandbox.com/event/understanding-choosing-business-entities-sole-proprietorships-partnerships-llcs-corporations-webinar/
LOCATION:Online Zoom Webinar\, MA
CATEGORIES:Online,Workshops
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240320T090000
DTEND;TZID=America/New_York:20240320T100000
DTSTAMP:20260606T111338
CREATED:20240131T134344Z
LAST-MODIFIED:20240320T121635Z
UID:10000018-1710925200-1710928800@enterprise.sperlingsandbox.com
SUMMARY:Small Business Resource Series: Massachusetts Health Connector for Business – health coverage options for small employers (WEBINAR)
DESCRIPTION:(WEBINAR) \nMassachusetts Health Connector for Business – health coverage options for small employers  \nSmall businesses that need to offer affordable\, quality health insurance to employees can learn about cost-effective options from the Massachusetts Health Connector for Business. During this session\, representatives from the Commonwealth’s health insurance exchange will detail how small businesses can find plans that provide great benefits with lower premiums\, other opportunities to save money through federal tax credits and 15 percent rebates through the ConnectWell program\, along with options that give employees the flexibility to pick the plan that best meets their needs. Whether you currently offer coverage and are looking for a better plan\, or you want to offer health insurance for the first time\, you can enroll online or find a local broker ready to help you find a great plan for your company and employees. \nLearn more at: Business – Massachusetts Health Connector (mahealthconnector.org) \n  \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar. \nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD). Maria Di Stefano\, Northeast Regional Director\, will provide an update on MOBD resources.
URL:https://enterprise.sperlingsandbox.com/event/small-business-resource-series-massachusetts-health-connector-for-business-health-coverage-options-for-small-employers-webinar/
LOCATION:Online Zoom Webinar\, MA
CATEGORIES:Online,Workshops
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240319T083000
DTEND;TZID=America/New_York:20240319T100000
DTSTAMP:20260606T111338
CREATED:20231221T130643Z
LAST-MODIFIED:20240110T200840Z
UID:10000062-1710837000-1710842400@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday - How To Get More Customers
DESCRIPTION:In this workshop\, attendees will get ideas on how they can most productively appeal to people who could become their best customers. Position your business as a unique experience that will be valued by regular customers who can turn into your very own brand ambassadors. \n  \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/how-to-get-more-customers/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240312T083000
DTEND;TZID=America/New_York:20240312T100000
DTSTAMP:20260606T111338
CREATED:20240131T132200Z
LAST-MODIFIED:20240131T132844Z
UID:10000052-1710232200-1710237600@enterprise.sperlingsandbox.com
SUMMARY:AI Essentials for Small Businesses: An Actionable 3-Step Roadmap to Unlocking Marketing Success
DESCRIPTION:Are you curious about the role of AI in enhancing your marketing efforts? Join us to unravel the power of AI as a dynamic marketing tool. Learn an effective three-step process that equips you with the skills to craft captivating content for your audience.   Imagine creating engaging emails\, newsletters\, and social media posts with ease.  Attendees will leave the workshop with a practical and actionable plan\, ready for immediate implementation\, making AI your most powerful marketing ally. \nLimited seats are available for this empowering workshop experience. Register now\, and prepare to be amazed by the simplicity and empowering impact of AI in marketing! \n This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/ai-essentials-for-small-businesses-an-actionable-3-step-roadmap-to-unlocking-marketing-success/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240307T083000
DTEND;TZID=America/New_York:20240307T100000
DTSTAMP:20260606T111338
CREATED:20240118T143425Z
LAST-MODIFIED:20240118T143521Z
UID:10000042-1709800200-1709805600@enterprise.sperlingsandbox.com
SUMMARY:Mastering Instagram for Business Success
DESCRIPTION:Master the Basics to Get Your Content Seen!  In this interactive workshop we will cover the foundations and pillars of the Instagram platform. The workshop will begin with a primer on social media algorithms and how it all works.  We will then dive into a handful of the current best practices to help get your content seen. You will leave the workshop with an understanding of and confidence in how to create truly optimized content for Instagram. \n  \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/mastering-instagram-for-business-success/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240228T083000
DTEND;TZID=America/New_York:20240228T100000
DTSTAMP:20260606T111338
CREATED:20231220T140209Z
LAST-MODIFIED:20240213T121242Z
UID:10000060-1709109000-1709114400@enterprise.sperlingsandbox.com
SUMMARY:What You Should Know About Doing Business Online
DESCRIPTION:As beneficial as it is to conduct business online\, it is challenging to navigate the changing landscape and understand your obligations\, responsibilities\, and legal pitfalls. This presentation will cover how you can protect your business\, avoid the pitfalls\, and answer questions such as: \n\nHow do I work with contractors and use third party content on my website in a way that limits my liability?\nCan I use the names or logos of other companies on my website?\nHow can website terms of use protect my business?\nHow can I prevent others from copying me?\nHow do I protect my customers information?\n\nOur presenter will also provide an overview of intellectual property (patents\, trademarks\, copyrights and trade secrets) and how you can use these tools to increase your competitiveness and create value in your business. Shehla Syed is an experienced attorney who counsels clients on all aspects of their intellectual property to help them maximize the value and enforceability of their content\, brands and technology. \n  \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/what-you-should-know-about-doing-business-online/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240227T083000
DTEND;TZID=America/New_York:20240227T100000
DTSTAMP:20260606T111338
CREATED:20231220T130113Z
LAST-MODIFIED:20240212T162127Z
UID:10000058-1709022600-1709028000@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday - The Startup Roadmap: Staffing Your Business
DESCRIPTION:The SCORE Startup Roadmap includes 12 modules*. This workshop will present the module entitled “Staffing Your Business” where you will think through the costs and benefits of hiring workers and whether you should hire employees\, independent contractors or both. If you aren’t a “people person” hiring a salesperson can help you attract more clients. And if you’re opening a store\, restaurant\, service business or other types of businesses that will interact directly with customers\, you’ll need employees to handle some of the work. \n*The SCORE Startup Roadmap includes the following 12 modules\, but you do not have to stop at every exit: \n· Starting Your Journey \n· Are you Ready to Start a Business \n· Defining and Validating Your Idea \n· Business Plan or Business Model Canvas \n· Fining Funding \n· Setting Up Your Business \n· Accounting\, Insurance\, and Legal Considerations \n· Marketing Your Business \n· Pricing\, Sales\, and Distributions \n· Setting Up Your Physical Location \n· Staffing Your Business \n· Open for Business \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/the-startup-roadmap-staffing-your-business/
LOCATION:Enterprise Center\, MA
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240205T120000
DTEND;TZID=America/New_York:20240205T130000
DTSTAMP:20260606T111338
CREATED:20231214T162106Z
LAST-MODIFIED:20231214T162106Z
UID:10000051-1707134400-1707138000@enterprise.sperlingsandbox.com
SUMMARY:Alliance Policymaker Series Speaker : Congressman Seth Moulton
DESCRIPTION:11:30 Doors open \n12:00-1 :00 – Congressman Seth Moulton 6th Congressional District \nHawthorne Hotel \nEssex Room \n18 Washington Square\, Salem\, MA \n(Registration required to attend.)
URL:https://enterprise.sperlingsandbox.com/event/alliance-policymaker-series-speaker-congressman-seth-moulton/
LOCATION:Hawthorne Hotel\, 18 Washington Square W\, Salem\, MA\, 01970\, United States
CATEGORIES:Policy Makers Series
GEO:42.5226231;-70.8902909
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hawthorne Hotel 18 Washington Square W Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=18 Washington Square W:geo:-70.8902909,42.5226231
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240130T083000
DTEND;TZID=America/New_York:20240130T100000
DTSTAMP:20260606T111338
CREATED:20231218T163748Z
LAST-MODIFIED:20231218T163748Z
UID:10000048-1706603400-1706608800@enterprise.sperlingsandbox.com
SUMMARY:Budgeting For Your Non-Profit
DESCRIPTION:Take the fear and dread out of budgets and financials! In this workshop we will drill down into the essentials of budget development so your organization can effectively fundraise\, reach mission goals\, and plan for the future. We’ll go over how to read financial statements and strategies for aligning your accounting practices and budget development for effective financial management and forecasting. You will learn how to develop realistic annual and program budgets for your internal planning\, and how to tweak these budgets so they are ready to submit with your grant applications. In addition to demystifying some common accounting terms\, we’ll touch on a few financial nuances that are specific to the nonprofit realm. Information will be delivered in jargon-free plain talk\, so if you are a normal human who doesn’t live and breathe spreadsheets and budgets\, then this workshop is for you! There will be plenty of opportunities for Q & A\, and downloadable templates and resources will be included. Join us! \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/budgeting-for-your-non-profit/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240125T123000
DTEND;TZID=America/New_York:20240125T130000
DTSTAMP:20260606T111338
CREATED:20231214T163228Z
LAST-MODIFIED:20231214T163228Z
UID:10000053-1706185800-1706187600@enterprise.sperlingsandbox.com
SUMMARY:Alliance Policymaker Series Speaker: Secretary Edward Augustus
DESCRIPTION:11:30 Doors open \n12:00 pm – 1:00 pm – Secretary Edward Augustus Executive Office of Housing & Livable Communities \nHawthorne Hotel \nSofia’s Restaurant \n18 Washington Square\, Salem\, MA \n(Registration required to attend.)
URL:https://enterprise.sperlingsandbox.com/event/alliance-policymaker-series-speaker-secretary-edward-augustus/
LOCATION:Hawthorne Hotel\, 18 Washington Square W\, Salem\, MA\, 01970\, United States
CATEGORIES:Policy Makers Series
GEO:42.5226231;-70.8902909
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hawthorne Hotel 18 Washington Square W Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=18 Washington Square W:geo:-70.8902909,42.5226231
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240124T090000
DTEND;TZID=America/New_York:20240124T100000
DTSTAMP:20260606T111338
CREATED:20231211T190300Z
LAST-MODIFIED:20231211T190329Z
UID:10000056-1706086800-1706090400@enterprise.sperlingsandbox.com
SUMMARY:SBA Resources Update Webinar
DESCRIPTION:Dan Martiniello\, Lender Relations Specialist with the U.S. Small Business Administration in Boston\, will provide an update on SBA Resources via Zoom. \nAt this webinar you will learn about: \n· Current guidance on SBA Coronavirus Small Business Relief Options \n· SBA flagship loan program enhancements (7a\, 504\, and Microloan programs) \n· Current technical assistance resources available to the small business community \nThe webinar will include a question and answer segment. \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar.\nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD). Maria Di Stefano\, Northeast Regional Director\, will provide an update on MOBD resources.
URL:https://enterprise.sperlingsandbox.com/event/sba-resources-update-webinar/
LOCATION:Online Course\, Salem State University\, Salem\, MA
CATEGORIES:Online,Workshops
GEO:42.504919;-70.891175
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Online Course Salem State University Salem MA;X-APPLE-RADIUS=500;X-TITLE=Salem State University:geo:-70.891175,42.504919
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240118T083000
DTEND;TZID=America/New_York:20240118T100000
DTSTAMP:20260606T111338
CREATED:20231211T185550Z
LAST-MODIFIED:20231211T185550Z
UID:10000055-1705566600-1705572000@enterprise.sperlingsandbox.com
SUMMARY:Navigating the Social Media Landscape in 2024
DESCRIPTION:Come to this workshop to unravel the ever-evolving world of social media.  \nIn this dynamic session\, we’ll provide a comprehensive overview of the major social media platforms\, dissecting their relevance and importance in the current digital landscape.  \nFrom understanding the latest features and trends to decoding algorithms\, we’ll equip you with insights tailored to the unique challenges and opportunities of 2024.  \nWhether you’re looking to establish your brand or enhance your existing online presence\, our expert facilitator will guide you through the essential strategies and tactics to thrive in the fast-paced world of social media in 2024. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/navigating-the-social-media-landscape-in-2024/
LOCATION:Enterprise Center\, MA
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240116T083000
DTEND;TZID=America/New_York:20240116T100000
DTSTAMP:20260606T111338
CREATED:20231211T184756Z
LAST-MODIFIED:20240110T200611Z
UID:10000049-1705393800-1705399200@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday - 10 Business Planning Tips for Starting a Business
DESCRIPTION:Are you thinking of starting a business but don’t know where to begin? In this workshop\, our expert presenter will give you 10 business planning tips to help you start your entrepreneurial journey on the right path.  At the end of the workshop\, you’ll have a list of simple steps that you use to begin our business journey today!  Here are the business planning elements we’ll review: \n  \n\nHow to define the business idea\nHow to test the idea\nDefining the customer\nUnderstanding the competition\nKnowing the Industry\nManagement\nExplaining the value and benefits this business will provide\nMarketing strategy\nThe financial options\nIs the business idea achievable and does it make sense to start this business\n\n This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/10-business-planning-tips-for-starting-a-business/
LOCATION:Enterprise Center\, MA
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231205T083000
DTEND;TZID=America/New_York:20231205T100000
DTSTAMP:20260606T111338
CREATED:20230807T133531Z
LAST-MODIFIED:20230807T165622Z
UID:10000071-1701765000-1701770400@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday - Targeting Your Bullseye: Crafting Compelling Messages for the Right Channels to Reach Your Ideal Customers
DESCRIPTION:Do you understand your target customer? Do you know where they hang out? Advertising in the wrong channel is like shouting down a ravine; it won’t do you any good. You need to develop a compelling message to address the “pain” your most likely customer has\, to differentiate your product/service from all others. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/start-up-tuesday-targeting-your-bullseye-crafting-compelling-messages-for-the-right-channels-to-reach-your-ideal-customers/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231116T083000
DTEND;TZID=America/New_York:20231116T100000
DTSTAMP:20260606T111338
CREATED:20231025T143455Z
LAST-MODIFIED:20231025T143455Z
UID:10000024-1700123400-1700128800@enterprise.sperlingsandbox.com
SUMMARY:Your Storefront is Your Calling Card
DESCRIPTION:Learn to look at your store with fresh eyes and to use your space to promote your brand. In this workshop we’ll explore the messages that the exterior of your storefront conveys\, as well as your windows\, lighting\, interior layout\, and your product placement. Learn tips on how to make your store work for you\, even when it’s closed. Seeing through the eyes of your customers will make their shopping experience more enjoyable and hopefully repeatable! \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD). \n 
URL:https://enterprise.sperlingsandbox.com/event/your-storefront-is-your-calling-card/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231114T083000
DTEND;TZID=America/New_York:20231114T100000
DTSTAMP:20260606T111338
CREATED:20230807T133044Z
LAST-MODIFIED:20231103T183923Z
UID:10000072-1699950600-1699956000@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday - Mastering Financial Projections: Excel for Cash Flow Forecasting\, Budgeting\, and Business Management
DESCRIPTION:If you can use Excel\, you can develop a Cash Flow forecast.  You’ll learn how to overcome your reluctance to make future estimates of revenues and expenses. And we’ll discuss how your forecast can become a budget for comparison purposes down the line. Income Statements are a snapshot of the health of a business and the Balance Sheet is a measure of its survivability. Learn how to make them tools to better manage your business. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD)
URL:https://enterprise.sperlingsandbox.com/event/start-up-tuesday-mastering-financial-projections-excel-for-cash-flow-forecasting-budgeting-and-business-management/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231102T090000
DTEND;TZID=America/New_York:20231102T120000
DTSTAMP:20260606T111338
CREATED:20230906T154413Z
LAST-MODIFIED:20231024T163621Z
UID:10000027-1698915600-1698926400@enterprise.sperlingsandbox.com
SUMMARY:AI & Marketing Mastery: Harnessing ChatGPT for Small Business Success
DESCRIPTION:Join us for an immersive workshop designed specifically for small to medium business owners eager to dive into the revolutionary world of Artificial Intelligence (AI) in marketing. Whether you’re an AI novice or looking to expand your knowledge\, this session promises to provide valuable insights and hands-on experience. \nWorkshop Highlights:\n– Foundations of AI: Gain a foundational understanding of how AI is changing the marketing landscape. \n– Deep Dive into ChatGPT: Unveil the potential of OpenAI’s ChatGPT and how it can serve as an indispensable tool for your marketing initiatives. \n– Hands-on Experience: With live demonstrations and guided sessions\, discover tangible ways to integrate ChatGPT into your marketing strategy. \nPre-requisites for Participation:\n1. Your business should be categorized as a small to medium enterprise. \n2. Kindly bring along a laptop for the hands-on session. \n3. Ensure you’ve pre-registered for a ChatGPT account. [Register here](https://chat.openai.com) and familiarize yourself with its basics. \nSeize this opportunity to stay ahead of the curve and empower your business with AI-driven marketing solutions. See you at the Enterprise Center! \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/ai-marketing-mastery-harnessing-chatgpt-for-small-business-success/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Special Programs,Technology,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
END:VCALENDAR