• Contract Basics for Small Business Owners

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Contracts Basics for Small Business Owners is an attorney-led crash course for small business owners covering the essentials of common business contracts. It will cover what is needed to make a contract legally enforceable and describe situations where a small business owner should have a contract in place. It will also include an overview of...

  • Start Up Tuesday – Managing Your Financials

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Putting the necessary processes and procedures in place at the beginning of your business helps ensure that your startup runs effectively and efficiently. This includes choosing an accounting system, planning for taxes and setting up payment systems. You’ll also protect your new business by purchasing insurance, creating legal contracts and implementing proper record-keeping procedures. Speakers:...

  • Achieve More with GenAI: AI as Your Ultimate Business Collaborator

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Unlock the potential of AI to work smarter, not harder. This workshop introduces small and medium-sized business leaders to the power of generative AI to elevate productivity, spark creativity, streamline operations, and supercharge marketing efforts. Dive into actionable strategies, from effective prompt crafting to ethical AI practices, and discover tools that can make a big...

  • Start Up Tuesday –Strategic Planning for Your Business

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Year-end is a great time to step back and review your operations and any progress towards the goals you set. It may also be a time to re-think some of your original assumptions and change course, based on what you've learned. In this workshop we'll discuss a planning discipline and how you can continuously monitor...

  • Successfully Navigating the Social Media Landscape 2025

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Join us for an engaging and insightful workshop designed specifically for business owners looking to thrive in the ever-evolving world of social media. As we step into 2025, the digital landscape is set to transform with new platforms, emerging trends, and innovative tools that can reshape how businesses connect with their audiences. In this hands-on...

  • Start Up Tuesday – Starting & Launching a Business; What You Need to Know

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Developing your entrepreneurial idea into a profitable business adventure requires tenacity, curiosity, courage & the ability to leverage opportunities. This workshop includes a checklist, practical tips, and real-world advice on starting a successful business. As an entrepreneur you will wear many hats: beyond a unique product or service offering, smart entrepreneurs have learned to manage...

  • Small Business Resource Webinar: Massachusetts Supplier Diversity Office

    ONLINE , United States

    The Massachusetts Diversity Office is regarded as the most inclusive state supplier diversity office in the nation and is dedicated to increasing opportunities for small and diverse Massachusetts businesses through robust outreach, certification, and education. Its mission is to promote diversity, equity and inclusion in state contracting by: Certifying diverse businesses (minority, women, veteran, service-disabled veteran,...

  • Achieve More with GenAI: AI as Your Ultimate Business Collaborator

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    After the overwhelming success of December 2024’s sold-out workshop, we’re thrilled to bring Rafael Barbosa back to deliver the same highly sought-after session once again!  If you were not able to attend last time or want a refresher, please register before it fills up again! Unlock the potential of AI to work smarter, not harder....

  • Email Marketing Unleashed: Strategies for Success

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Ready to take your email marketing to the next level? In this engaging and interactive workshop, you'll learn how to select the ideal email platform for your needs, organize your contact lists like a pro, and use segmentation to deliver personalized, impactful messages. Dive into the world of marketing automation and discover how to save...

  • Developing a Strategy to Get Your Instagram Content Seen in 2025!

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    In this interactive workshop we will begin with a brief primer on social media algorithms and how it all works and then dive into the best practices for a strategy to help get your content seen in 2025. You will leave the workshop with an understanding of and confidence in how to create a strategy...