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X-ORIGINAL-URL:https://enterprise.sperlingsandbox.com
X-WR-CALDESC:Events for The Enterprise Center
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DTSTART;TZID=America/New_York:20251113T083000
DTEND;TZID=America/New_York:20251113T103000
DTSTAMP:20260606T030043
CREATED:20250903T145124Z
LAST-MODIFIED:20250903T145124Z
UID:10000147-1763022600-1763029800@enterprise.sperlingsandbox.com
SUMMARY:Understanding & Choosing Business Entities (Sole Proprietorships\, Partnerships\, LLCs\, Corporations)
DESCRIPTION:In this comprehensive\, attorney-led workshop\, we will tackle the different business entity choices available to your small business. Whether you’re an aspiring entrepreneur\, a seasoned business owner\, or a professional navigating the corporate landscape\, understanding the various types of business entities is crucial for making informed decisions and achieving long-term success. \nJoin us in-person\, where we will explore each business entity type’s distinct characteristics\, advantages\, and disadvantages. Participants will gain valuable insights to help them select the right business structure for their ventures. \n Topics Covered: \n\nIntroduction to Business Entities: Defining the Concept\nChoosing the Right Business Entity: Factors to Consider\nSole Proprietorships: Pros & Cons\nPartnerships: Types and Considerations\nLimited Liability Companies (LLCs): Structure and Benefits\nCorporations: Incorporation Process\, Legal Requirements\, and Tax Implications\n\n Key Learning Objectives: \n\nUnderstand the different types of business entities and their respective features.\nAnalyze the advantages and disadvantages of each business structure.\nExplore the legal and tax implications associated with various business entities.\nGain insights into selecting the most suitable business entity for specific goals and circumstances.\n\nWho Should Attend: \n\nEntrepreneurs and Start-up Founders\nSmall Business Owners\nBusiness Consultants\n\nAnyone interested in Business Entity Formation and Management \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/understanding-choosing-business-entities-sole-proprietorships-partnerships-llcs-corporations/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Legal,Special Programs,Workshops
GEO:42.4993866;-70.8942894
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251106T083000
DTEND;TZID=America/New_York:20251106T103000
DTSTAMP:20260606T030043
CREATED:20250911T143615Z
LAST-MODIFIED:20250922T113250Z
UID:10000149-1762417800-1762425000@enterprise.sperlingsandbox.com
SUMMARY:Attracting and Retaining Top-Notch Talent
DESCRIPTION:Is there such a thing as a “dream job”? While most of us hope for work that fully matches our skills\, strengths\, and values\, the truth is that few jobs are perfect. Still\, with the right strategies\, both workers and employers can come much closer to that ideal. \nFor individuals\, the starting point is clarity. A current\, well-defined inventory of your transferable skills\,  strengths and experience is the foundation of a successful placement. In this session\, individual contributors will: \n\nLearn how to assess and articulate professional strengths and competencies.\nExplore how to develop a career strategy focused on the next 3–5 years.\nPractice analyzing job postings to match their own skills with employer needs.\nIdentify the specific steps to take now to prepare for target roles.\n\nFor business owners and managers\, the challenge is attracting the right people and keeping them engaged. You’ll discover how to: \n\nDesign job descriptions and requirements that attract well-matched candidates.\nRecognize the role of professional competencies and transferable skills in hiring.\nUse job design as the foundation for coaching conversations and ongoing development.\nSupport employees in creating self-directed development paths that foster retention and long-term success.\n\nWhether you’re seeking your next opportunity or looking to strengthen your team\, this program offers practical tools for building strong\, sustainable career paths and workplaces. \n  \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/attracting-and-retaining-top-notch-talent/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Idea for Business,Workshops
GEO:42.4993866;-70.8942894
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251028T083000
DTEND;TZID=America/New_York:20251028T103000
DTSTAMP:20260606T030043
CREATED:20250826T151151Z
LAST-MODIFIED:20250826T153008Z
UID:10000143-1761640200-1761647400@enterprise.sperlingsandbox.com
SUMMARY:Grant Writing for Impact: Turning Ideas into Funded Projects
DESCRIPTION:Turn your ideas into grant winning proposals to fund projects! In this workshop\, we’ll cover the essential components of crafting a successful grant proposal\, explore how to make a compelling funding request\, and break down what foundations are really looking for in some of those trickier grant questions. You will learn how to outline your narrative using a logic model\, construct boilerplate proposals to streamline future grant applications\, and develop grant budgets that align with your narrative. Participants will also receive a link to a custom grant tracker spreadsheet and learn how to use it for annual grant strategy planning to meet fundraising goals. Designed for beginner and intermediate grant writers\, this lively workshop includes ample time for Q&A. Join us and make grant writing less daunting! \nFacilitator: Lara Lepionka \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/grant-writing-for-impact-turning-ideas-into-funded-projects/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251023T083000
DTEND;TZID=America/New_York:20251023T103000
DTSTAMP:20260606T030043
CREATED:20250822T162616Z
LAST-MODIFIED:20250828T170329Z
UID:10000137-1761208200-1761215400@enterprise.sperlingsandbox.com
SUMMARY:Building Your Brand Blueprint: Crafting a Strategy for Growth and Connection
DESCRIPTION:Building a strong\, sustainable brand starts with a clear strategy. This interactive workshop\nwill guide you through defining your brand’s core values\, mission\, and audience’ Learn: \n\nHow to craft a unique brand promise\nposition your business to stand out in the market.\nHow to develop with a foundational brand strategy and practical tools\n\nFacilitator: Jessamyn Anderson \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/building-your-brand-blueprint-crafting-a-strategy-for-growth-and-connection/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Professional Development,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251021T083000
DTEND;TZID=America/New_York:20251021T103000
DTSTAMP:20260606T030043
CREATED:20250903T131952Z
LAST-MODIFIED:20250903T144639Z
UID:10000146-1761035400-1761042600@enterprise.sperlingsandbox.com
SUMMARY:Income Tax & Self-Employment:  Tips for Small Business Owners
DESCRIPTION:Small business owners\, make your 2025 tax filing season easy! Join tax and business attorneys for this in-person workshop and arm yourself with essential knowledge to help you prevent income tax issues. There will be Q&A time\, so bring your questions for the attorneys! \n  \nTopics Covered: \n\nSchedule C: The Most Audited Schedule on 1040 (Personal Tax Return)\nBest Practices for Recordkeeping and Evidence-gathering to Prepare for an Audit\nSelf-Employment Tax & Income Tax\nQuarterly Estimated Tax Payments\n1099s: What They Are\, When to Issue Them\, What to Do If You Receive Them\nAvoiding IRS Penalties & Interest\nIRS Collections Options: Payment Plans\, Currently not Collectible status\, Offer in Compromise\ngov & Mass. Tax Connect: Setting Up Accounts for Your Business\n\n  \nWho Should Attend: \n\nSmall Business Owners (sole proprietors\, partners\, LLC-members\, etc.)\nEntrepreneurs and Start-up Founders\nGig-workers or anyone receiving 1099s\nEntrepreneurs and Start-up Founders\nBusiness Consultants and anyone interested in Business Management\n\nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/income-tax-self-employment-tips-for-small-business-owners/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Small Business,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251016T083000
DTEND;TZID=America/New_York:20251016T103000
DTSTAMP:20260606T030043
CREATED:20250822T175959Z
LAST-MODIFIED:20250828T170236Z
UID:10000139-1760603400-1760610600@enterprise.sperlingsandbox.com
SUMMARY:Nonprofit Series-Developing Donor Relationships and other Fundraising Strategies
DESCRIPTION:Learn how to lay a comprehensive financial foundation and build an outreach strategy to\nIdentify appropriate sources of funding with people who support your vision. Learn: \n\nHow to building donor profiles with segmentation\,\ncraft a compelling case for support\, and\ndeveloping a multi-channel fundraising plan.\n\nFacilitator: Melissa Kenig \nThis informative webinar is offered at no cost and is being sponsored in partnership with the and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/nonprofit-series-developing-donor-relationships-and-other-fundraising-strategies/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251007T083000
DTEND;TZID=America/New_York:20251007T103000
DTSTAMP:20260606T030043
CREATED:20250822T183948Z
LAST-MODIFIED:20250826T141730Z
UID:10000138-1759825800-1759833000@enterprise.sperlingsandbox.com
SUMMARY:Building a Better Business Plan
DESCRIPTION:Being a successful business requires the owner (YOU) to develop a level of discipline in leadership\, planning & operations. Crafting and using a practical business plan is a required component that can feel a bit overwhelming. Learn: \n\nWhy a business plan is a must\nComponents of a business plan\nHow not to be overwhelmed\nHow to get started\n\nFacilitator Tom Kristoph \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/building-a-better-business-plan-2/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251002T083000
DTEND;TZID=America/New_York:20251002T103000
DTSTAMP:20260606T030043
CREATED:20250827T180904Z
LAST-MODIFIED:20250828T170052Z
UID:10000133-1759393800-1759401000@enterprise.sperlingsandbox.com
SUMMARY:Harnessing AI for Your Small Business: Supercharge Your SEO\, Social Media & Lead Generation
DESCRIPTION:Artificial Intelligence is transforming search engines\, marketing\, and customer acquisition. But how can small business owners and entrepreneurs navigate the hype versus the reality? In this interactive workshop\, John McDougall (author of Talk Marketing) and John Maher will go beyond the basics of AI tools. They’ll show you how to use AI responsibly while building long-term authority and visibility for your business online. \nWhat You’ll Learn \n* The Pros & Cons of AI in Small Business Marketing Efficiency\, automation\, and cost savings vs. risks like plagiarism\, privacy\, and bias. \n* How AI Is Changing Search From Google’s AI Overviews to chat-based platforms like ChatGPT and Gemini—what this means for your business’s visibility. \n* Practical AI SEO Tactics 8 real-world use cases\, including keyword research\, content briefs\, schema markup\, and competitive analysis. \n* Authority Marketing in the AI Era Why Google’s E-E-A-T (Experience\, Expertise\, Authoritativeness\, Trustworthiness) matters more than ever for any business. \n* Hands-On Demos See how to generate SEO-optimized content\, analyze search rankings\, and create marketing assets with AI tools. \n \nWho Should Attend \n* Small business owners and entrepreneurs \n* Marketing managers and in-house marketing teams \n* Consultants and service providers looking to leverage AI for growth \n* Anyone curious about how AI will reshape customer acquisition \n  \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/harnessing-ai-for-your-small-business-supercharge-your-seo-social-media-lead-generation/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Media,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250930T110000
DTEND;TZID=America/New_York:20250930T120000
DTSTAMP:20260606T030043
CREATED:20250828T132617Z
LAST-MODIFIED:20250828T134202Z
UID:10000145-1759230000-1759233600@enterprise.sperlingsandbox.com
SUMMARY:Business Front Door Program Lunch & Learn
DESCRIPTION:Through the Commonwealth’s Business Front Door\, you can connect to the latest and most relevant resources available for businesses looking to start\, grow\, or relocate to Massachusetts. Whether you are a well-established business in the state or considering moving and/or starting a business here\, the Business Front Door is the state’s newest platform to receive the most up to date and relevant information about the state’s resources for businesses. \nBenefits of the Business Front Door \n\nBusinesses have a centralized hub for interacting and coordinating with Team MA.\nBusinesses receive a designated Team MA point of contact and know who to communicate with for one-on-one support.\nBusinesses have a channel for asking questions and flagging barriers to their growth.\nBusinesses with less time and capacity can easily log in to BFD and contact Team MA.\nBusinesses can understand which state resources are most relevant\, receive guidance tailored to their business needs\, and track these opportunities in their business dashboard.\nOrganizations supporting the business ecosystem throughout the state (e.g.\, chambers\, municipalities\, etc.) can effortlessly refer businesses to Team MA.\n\nJoin us to learn more how the Business Front Door can work for you! \nFacilitator Maria Nigro Di Stefano – Northeast Regional Director\, Massachusetts Office of Business Development \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/business-front-door-program-lunch-learn/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Special Programs,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250925T083000
DTEND;TZID=America/New_York:20250925T223000
DTSTAMP:20260606T030043
CREATED:20250820T181003Z
LAST-MODIFIED:20250903T130309Z
UID:10000135-1758789000-1758839400@enterprise.sperlingsandbox.com
SUMMARY:Pricing: How much Should I charge
DESCRIPTION:One of the most difficult questions is what to charge? Do I give big discounts to get my first\ncustomers? Being the low-cost provider is a plan to go broke. So how do I maximize income\nwithout jeopardizing the future of my business? Learn: \n\nThe answer is part science and part gut feel; there are no perfect answers so\nThe thought process you need to find the right number. It will not be perfect;\nEveryone must experiment a bit and learn from the market.\nIt doesn’t have to be overly complicated\n\nFacilitator: Sue Sung \n This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/pricing-how-much-should-i-charge/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250916T083000
DTEND;TZID=America/New_York:20250916T103000
DTSTAMP:20260606T030043
CREATED:20250827T153628Z
LAST-MODIFIED:20250828T165526Z
UID:10000144-1758011400-1758018600@enterprise.sperlingsandbox.com
SUMMARY:Grow Your Business on Instagram: Content That Works
DESCRIPTION:Instagram isn’t just for selfies and hashtags—it’s one of today’s most powerful tools for building visibility\, attracting customers\, and growing your business. In this interactive workshop\, you’ll learn how to use Instagram strategically to connect with your audience and showcase your brand. \nWe’ll begin with a straightforward overview of how social media algorithms work and what that means for your business content. Then\, we’ll dive into proven best practices for creating posts and stories that capture attention\, drive engagement\, and convert followers into customers. \nBy the end of this workshop\, you’ll walk away with the confidence and practical strategies to create optimized content that not only gets seen—but helps your business succeed on Instagram. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/grow-your-business-on-instagram-content-that-works/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Marketing,Social Media,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250911T083000
DTEND;TZID=America/New_York:20250911T103000
DTSTAMP:20260606T030043
CREATED:20250821T155210Z
LAST-MODIFIED:20250828T155845Z
UID:10000136-1757579400-1757586600@enterprise.sperlingsandbox.com
SUMMARY:Nonprofit Series - Building a Board of Directors and Creating a Roadmap for Their Success (WEBINAR)
DESCRIPTION:Your nonprofit’s success depends on cultivating a board of directors that is vested in your\nmission and dedicated to providing fiduciary oversight. Join us to discuss recruiting and\nmaintaining a board that helps your organization achieve its outcomes. Learn: \n\nways to recruit board members\,\nachieve the right composition of your board\, and\nmaintain board member engagement.\n\nFacilitator: Melissa Kenig \nThis informative webinar is offered at no cost and is being sponsored in partnership with the and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/nonprofit-series-building-a-board-of-directors-and-creating-a-roadmap-for-their-success-webinar/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250909T083000
DTEND;TZID=America/New_York:20250909T103000
DTSTAMP:20260606T030043
CREATED:20250820T154548Z
LAST-MODIFIED:20250828T155716Z
UID:10000134-1757406600-1757413800@enterprise.sperlingsandbox.com
SUMMARY:Starting & Launching a Business; What You Need to Know
DESCRIPTION:Developing your entrepreneurial idea into a profitable business adventure requires tenacity\, curiosity\, courage & the ability to leverage opportunities. This workshop includes a checklist\, practical tips\, and real-world advice on starting a successful business. Learn to: \n· Understand the realities\n· Know where to start\n· Define your Value proposition \nFacilitator Tom Kristoph \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/starting-what-you-need-to-know/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250612T083000
DTEND;TZID=America/New_York:20250612T103000
DTSTAMP:20260606T030043
CREATED:20250422T171914Z
LAST-MODIFIED:20250422T172009Z
UID:10000131-1749717000-1749724200@enterprise.sperlingsandbox.com
SUMMARY:Future-Proof Your Business: Succession & Estate Planning Strategies for Lasting Success
DESCRIPTION:Workshop Description:\nIs your business built to last beyond you? Join us for this power-packed 2-hour workshop designed specifically for small business owners who want to protect their legacy and ensure a smooth transition—whether due to retirement\, sale\, or the unexpected. \nYou’ll learn: \n\nWhy succession planning isn’t just for large corporations\nHow to choose the right business structure for long-term success\nEssential legal documents and compliance must-haves\nLeadership transition strategies that work\nThe role of estate planning in business continuity\nHow life insurance can secure your business’s future\n\nWalk away with practical tools\, tips from legal and estate planning experts\, and the confidence to take control of your business’s future—starting now. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/future-proof-your-business-succession-estate-planning-strategies-for-lasting-success/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Legal,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250611T100000
DTEND;TZID=America/New_York:20250611T110000
DTSTAMP:20260606T030043
CREATED:20250527T141654Z
LAST-MODIFIED:20250527T141654Z
UID:10000132-1749636000-1749639600@enterprise.sperlingsandbox.com
SUMMARY:Small Business Resource Series: Massachusetts Office of Business Development(MOBD) State Resources Update
DESCRIPTION:Please join this important webinar to learn about Commonwealth of Massachusetts resources to help businesses grow and thrive.   Maria Nigro Di Stefano\, Northeast Regional Director of the Massachusetts Office of Business Development (MOBD) will conduct this webinar and will discuss the following business resources: \n  \n\nEconomic Development Incentive Program (EDIP)\nMassachusetts Small Business Development Center\nTechnical Assistance Providers\nWorkforce Development Programs\nMassDevelopment/Mass Growth Capital Corporation Business Resources and financing programs\nOur newest TeamMA initiative\, the Business Front Door\n\n 
URL:https://enterprise.sperlingsandbox.com/event/small-business-resource-series-massachusetts-office-of-business-developmentmobd-state-resources-update/
LOCATION:Online Zoom Webinar\, MA
CATEGORIES:Online,Workshops
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250603T083000
DTEND;TZID=America/New_York:20250603T103000
DTSTAMP:20260606T030043
CREATED:20241226T162406Z
LAST-MODIFIED:20250506T152925Z
UID:10000031-1748939400-1748946600@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday – Non-Profit Series: Developing Donor Relationships and other Fundraising Strategies
DESCRIPTION:Learn how to lay a comprehensive financial foundation and build an outreach strategy to\nIdentify appropriate sources of funding with people who support your vision. We will review\nbuilding donor profiles with segmentation\, crafting a compelling case for support\, and\ndeveloping a multi-channel fundraising plan.\nPresenter: Melissa Kenig\, SCORE Northeast Massachusetts \nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/start-up-tuesday-non-profit-series-developing-donor-relationships-and-other-fundraising-strategies/
LOCATION:Online Zoom Webinar\, MA
CATEGORIES:Online,START-UP TUESDAY SERIES,Workshops
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250515T150000
DTEND;TZID=America/New_York:20250515T170000
DTSTAMP:20260606T030043
CREATED:20250318T171708Z
LAST-MODIFIED:20250318T172051Z
UID:10000128-1747321200-1747328400@enterprise.sperlingsandbox.com
SUMMARY:DCAMM and SDO Partnership to Boost MA Construction Capacity
DESCRIPTION:Join DCAMM (MA Division of Capital Asset Management and Maintenance) and SDO (MA Supplier Diversity Office) for an exclusive seminar designed to empower the construction community with DCAMM certification. Dive deep into the intricacies of the certification application process\, whether you aspire to be a Prime\, Small Prime\, or Filed Sub-bid Contractor. Gain invaluable insights into navigating M.G.L. Chapter 149 and 149A vertical building construction bids in the Commonwealth. \nThe mission of the Massachusetts Supplier Diversity Office (SDO) is to support diverse and small businesses. The SDO certifies businesses and helps them market themselves for bidding on public contracts. Just one example of how the SDO is accomplishing its mission is the agency’s Supplier Diversity Hub\, an online system that helps state agencies and prime vendors partner with diverse and small vendors and subcontractors across the Commonwealth. \nDon’t miss this opportunity to unlock your pathway to success in public bidding. Elevate your construction endeavors with DCAMM certification and the Supplier Diversity Office.
URL:https://enterprise.sperlingsandbox.com/event/dcamm-and-sdo-partnership-to-boost-ma-construction-capacity/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Special Programs,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250506T083000
DTEND;TZID=America/New_York:20250506T103000
DTSTAMP:20260606T030043
CREATED:20241231T155841Z
LAST-MODIFIED:20241231T155841Z
UID:10000003-1746520200-1746527400@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday – Sales for the Non-Salesperson: A Practical Guide to Driving Business Growth
DESCRIPTION:This workshop is designed for entrepreneurs\, freelancers\, and professionals who do not consider themselves natural salespeople but need to boost their business success. Participants will learn how to create a simple yet effective sales plan tailored to their unique business needs. \nKey topics include: \n\nIdentifying and understanding your target customers.\nCrafting value-driven sales messages that resonate.\nOvercoming common objections with confidence.\nBuilding authentic customer relationships.\nClosing deals without feeling “salesy.”\n\nPresenter: Michael L. Thompson\, Beverly Branch Manager\, SCORE Northeast Massachusetts \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/start-up-tuesday-sales-for-the-non-salesperson-a-practical-guide-to-driving-business-growth/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250501T120000
DTEND;TZID=America/New_York:20250501T130000
DTSTAMP:20260606T030043
CREATED:20250318T180925Z
LAST-MODIFIED:20250409T173417Z
UID:10000130-1746100800-1746104400@enterprise.sperlingsandbox.com
SUMMARY:ALLIANCE POLICYMAKERS SERIES PRESENTS A CONVERSATION WITH SENATE PRESIDENT KAREN E. SPILKA
DESCRIPTION:Senate President Karen E. Spilka will provide an update of Senate priorities and have a discussion with Northshore business and community leaders.
URL:https://enterprise.sperlingsandbox.com/event/alliance-policymakers-series-presents-a-conversation-with-senate-president-karen-e-spilka/
LOCATION:Peabody Essex Museum\, 161 Essex St\, Salem\, 01970
CATEGORIES:Policy Makers Series,Workshops
GEO:42.5217346;-70.89229
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Peabody Essex Museum 161 Essex St Salem 01970;X-APPLE-RADIUS=500;X-TITLE=161 Essex St:geo:-70.89229,42.5217346
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250429T083000
DTEND;TZID=America/New_York:20250429T103000
DTSTAMP:20260606T030043
CREATED:20250305T131016Z
LAST-MODIFIED:20250305T131016Z
UID:10000127-1745915400-1745922600@enterprise.sperlingsandbox.com
SUMMARY:Grant Writing 101: Build a Winning Proposal
DESCRIPTION:New to grant writing? This workshop will equip you with the essential skills to craft a and competitive grant proposal. You’ll learn how to identify the right funding opportunities\, analyze grant guidelines\, and structure your request using a logic model. The session will cover key elements such as developing a clear budget\, writing a compelling narrative\, and understanding what funders are really looking for in common application questions. The workshop will also include tips on how to use AI as a grant writing partner. Designed for beginners\, this workshop includes ample time for Q&A. Join us and make grant writing less daunting! \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/grant-writing-101-build-a-winning-proposal/
LOCATION:Enterprise Center\, MA
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250417T150000
DTEND;TZID=America/New_York:20250417T170000
DTSTAMP:20260606T030043
CREATED:20250129T125418Z
LAST-MODIFIED:20250409T175751Z
UID:10000122-1744902000-1744909200@enterprise.sperlingsandbox.com
SUMMARY:2nd Annual Resource Showcase for Minority Owned & Diverse Businesses*
DESCRIPTION:The North Shore Alliance for Economic Development will be hosting its 2nd Annual Resource Showcase for Minority Owned & Diverse Businesses on Thursday April 17\, 2025 from 3:00-5:00pm pm at the Enterprise Center. \nThe goal of this event is to bring greater awareness of the private and public resources available to these businesses and to continue to expand the work of its online Small Business Diversity Directory. \nAttendees will be able to meet Resource showcase representatives\, receive information\, ask questions and network. Additionally\, attendees will learn more about joining the Alliance’s online North Shore Small Business Diversity Directory that helps to improve equity and diversity in both public and private sector contracting. Stop by anytime between 3:00 – 5:00 pm \n* Minority Owned and Diverse Business: \nHave at least 51% of the ownership team in at least one of the following categories: Immigrant\, Lesbian\, Gay\, Bisexual and Transgender persons/people (LGBTQIA)\, Black/African American\, Hispanic or Latino (Central/South American or Caribbean)\, American Indian/Alaskan Native\, Asian\, Native Hawaiian/Other Pacific Islander\, Portuguese\, Disability-Owned\, Service-Disabled Veteran\, Veteran\, and/or Woman/Women. \nHow to Register: The Resource Showcase is at no cost to attendees. Registration is required to attend. \nResource Showcase Participants to date: \n\nAmplify LATINX https://amplifylatinx.com/\nE for ALL https://eforall.org/\nMass Development https://www.massdevelopment.com/\nMASSHIRE-North Shore Career Center https://www.mass.gov/masshire-career-centers-for-jobseekers\nMassachusetts Health Connector for Business https://www.mahealthconnector.org/\nMassachusetts LGBT Chamber of Commerce https://malgbtcc.org/#1\n· Massachusetts Office of Business Development https://www.mass.gov/orgs/massachusetts-office-of-business-development\nMassachusetts Small Business Development Center https://www.salemstate.edu/sbdc\nMass.Gov Supplier Diversity Office (SDO) https://www.mass.gov/orgs/supplier-diversity-office-sdo\nNectar Community Investments https://nectarinvests.org/\nNortheast Legal Aid https://www.northeastlegalaid.org/\n· North Shore CDC https://northshorecdc.org/\nNorth Shore Latino Business Association https://mynslba.com/\nSCORE https://www.score.org/
URL:https://enterprise.sperlingsandbox.com/event/2nd-annual-resource-showcase-for-minority-owned-diverse-businesses/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Economic Developement,Special Programs,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250415T083000
DTEND;TZID=America/New_York:20250415T103000
DTSTAMP:20260606T030043
CREATED:20250318T164754Z
LAST-MODIFIED:20250318T165112Z
UID:10000129-1744705800-1744713000@enterprise.sperlingsandbox.com
SUMMARY:How to Create Business Opportunities—Without Chasing Conversations
DESCRIPTION:We’ve all been told that networking is about working the room—shaking hands\, handing out business cards\, and striking up conversations with as many people as possible. But what if that’s the wrong approach? Networking isn’t about talking to everyone. It’s about attracting the right conversations. Come to this workshop and learn how to attract the right conversations that lead to strategic connections to grow your business. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/how-to-create-business-opportunities-without-chasing-conversations/
LOCATION:Enterprise Center\, MA
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250414T120000
DTEND;TZID=America/New_York:20250414T130000
DTSTAMP:20260606T030043
CREATED:20250211T184332Z
LAST-MODIFIED:20250409T152024Z
UID:10000123-1744632000-1744635600@enterprise.sperlingsandbox.com
SUMMARY:North Shore Alliance Policymakers Series Featuring Secretary Yvonne Hao
DESCRIPTION:Secretary Hao will provide an update of the Economic Development priorities and progress of the Healey-Driscoll Administration. \n12:00-1:00pm (Doors Open at 11:30am) \nHawthorne Hotel (Pickman Room) \n18 Washington Square\, Salem\, MA \n(Registration required to attend.)
URL:https://enterprise.sperlingsandbox.com/event/alliance-policymakers-series-featuring-secretary-yvonne-hao-copy/
LOCATION:Hawthorne Hotel\, 18 Washington Square W\, Salem\, MA\, 01970\, United States
CATEGORIES:Policy Makers Series,Workshops
GEO:42.5226231;-70.8902909
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hawthorne Hotel 18 Washington Square W Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=18 Washington Square W:geo:-70.8902909,42.5226231
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250410T083000
DTEND;TZID=America/New_York:20250410T103000
DTSTAMP:20260606T030043
CREATED:20250220T133816Z
LAST-MODIFIED:20250220T133816Z
UID:10000125-1744273800-1744281000@enterprise.sperlingsandbox.com
SUMMARY:Contract Basics for Small Business Owners
DESCRIPTION:Northeast Legal Aid\, Inc. (NLA) staff attorneys will lead this Contracts Basics for Small Business Owners workshop that will cover the essentials of business contracts that every small business owner should know. In this workshop\, the presenters will: \n· Explain why contracts are important for small business owners \n· Describe common business contracts \n· Share best practices of negotiating\, drafting\, and signing contracts as well as common missteps and how to avoid them \n· Walk through the basic structure of a contract and highlight key provisions \n· Describe the essential elements of forming any contract\, and go over special legal requirements for some contracts to be enforceable \nThis informative workshop is offered at no cost and is being sponsored in partnership with Northeast Legal Aid\, the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD)
URL:https://enterprise.sperlingsandbox.com/event/contract-basics-for-small-business-owners-2/
LOCATION:Enterprise Center\, MA
CATEGORIES:Legal,Small Business,Workshops
GEO:42.4993866;-70.8942894
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250408T083000
DTEND;TZID=America/New_York:20250408T103000
DTSTAMP:20260606T030043
CREATED:20250305T123418Z
LAST-MODIFIED:20250305T123418Z
UID:10000126-1744101000-1744108200@enterprise.sperlingsandbox.com
SUMMARY:Craft Your Perfect Sales Pitch to Prospect for Clients
DESCRIPTION:This interactive workshop will equip attendees with the tools needed to craft your sales pitch leading to a pipeline of prospects to grow your business. Learn how to tailor your pitch messaging and branding for different written and oral communications to attract new client opportunities. Attendees will leave the session with at least one script and action item – and the confidence to execute new learnings and ideas. The importance of technology and CRM’s to document\, track\, and assess prospecting activity and success will be reviewed. This workshop is designed for business owners\, solopreneurs\, or sales persons who want to add structure and process to their sales efforts– or to improve what is already in place. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/craft-your-perfect-sales-pitch-to-prospect-for-clients/
LOCATION:Enterprise Center\, MA
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250401T083000
DTEND;TZID=America/New_York:20250401T103000
DTSTAMP:20260606T030043
CREATED:20241226T152719Z
LAST-MODIFIED:20241226T152719Z
UID:10000043-1743496200-1743503400@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday – Nonprofit Series - Building a Board and Ensuring their Success
DESCRIPTION:Your nonprofit’s success depends on cultivating a board of directors that is vested in your mission and dedicated to providing fiduciary oversight. Join us to discuss recruiting and maintaining a board that helps your organization achieve its outcomes. We will discuss ways to recruit board members\, achieve the right composition of your board\, and maintain board member engagement. \nPresenter: Melissa Kenig\, SCORE Northeast Massachusetts \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/start-up-tuesday-nonprofit-series-building-a-board-and-ensuring-their-success/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250326T083000
DTEND;TZID=America/New_York:20250326T130000
DTSTAMP:20260606T030043
CREATED:20250227T183549Z
LAST-MODIFIED:20250305T133925Z
UID:10000124-1742977800-1742994000@enterprise.sperlingsandbox.com
SUMMARY:Northeast Massachusetts Climatetech Conference
DESCRIPTION:The goal of the Northeast Massachusetts Climatetech Conference is to strengthen the region’s preparedness for economic opportunities resulting from the $10 billion Mass Leads Act\, signed by Governor Maura Healey on November 20\, 2024. This Act aims to strengthen Massachusetts’ Global Leadership in Climatetech\, Life Sciences and AI and includes Climatetech funding for initiatives and new tax incentives totaling $400 million. At this Conference\, attendees will share information\, ideas and develop regional strategies to maximize the economic development opportunities for the region. \nConference Agenda: \n8:30am Registration\, Breakfast & Networking \n9:00am Program Opening \n9:30am Keynote Speaker – Dr. Emily Reichert\, CEO\, Massachusetts Clean Energy Center \n10:00am North Shore Blue Economy & Regional Emerging Innovation Update \n10:30am Attendee Breakout Session #1 – Northeast Climatetech Corridor SWOT Analysis \n11:20am Attendee Breakout Session #2 – Northeast Climatetech Asset Mapping \n12:00-1:00pm Conference Recap\, Next Steps and Networking Luncheon \nFree to attend Registration Required \nMA Climatetech Economic Development Strategy 2025
URL:https://enterprise.sperlingsandbox.com/event/northeast-massachusetts-climatetech-conference/
LOCATION:Peabody Marriott\, 8A Centennial Drive\, Peabody\, MA\, 01960\, United States
CATEGORIES:Special Programs,Technology,Workshops
GEO:42.5244275;-70.957438
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Peabody Marriott 8A Centennial Drive Peabody MA 01960 United States;X-APPLE-RADIUS=500;X-TITLE=8A Centennial Drive:geo:-70.957438,42.5244275
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250319T090000
DTEND;TZID=America/New_York:20250319T100000
DTSTAMP:20260606T030043
CREATED:20250130T165203Z
LAST-MODIFIED:20250317T113812Z
UID:10000119-1742374800-1742378400@enterprise.sperlingsandbox.com
SUMMARY:Small Business Resource Series: Massachusetts Health Connector for Business – health coverage options for small employers (WEBINAR)
DESCRIPTION:Massachusetts Health Connector for Business – health coverage options for small employers \nSmall businesses that want to offer affordable\, quality health insurance to employees can learn about cost-effective options from the Massachusetts Marketplace – Health Connector for Business. During this session\, representatives from the Commonwealth’s Health Connector will detail how small employers (those with 50 or fewer employees) can compare plan designs that provide comprehensive benefits with options that give employees flexibility to pick the plan that best meets their needs. They’ll discuss ways small employers may be able to save money on monthly premiums\, learn about federal tax credits and 15 percent rebates available to some employers through the state’s ConnectWell program. \nWhether you currently offer health coverage and are looking for a better plan\, or you want to offer health insurance for the first time\, know that you can enroll online or get free assistance from a local broker. The Health Connector is ready to help you find a great plan for your company and your employees. Learn more at: Business – Massachusetts Health Connector (mahealthconnector.org) \nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/small-business-resource-series-massachusetts-health-connector-for-business-health-coverage-options-for-small-employers-webinar-2/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250305T120000
DTEND;TZID=America/New_York:20250305T130000
DTSTAMP:20260606T030043
CREATED:20250121T181355Z
LAST-MODIFIED:20250212T185936Z
UID:10000121-1741176000-1741179600@enterprise.sperlingsandbox.com
SUMMARY:Alliance Policymaker Series Speaker: Secretary Edward Augustus
DESCRIPTION:Alliance Spring Policymaker Series \nSecretary Edward Augustus \nExecutive Office of Housing & Livable Communities \n(Doors Open at 11:30am) \nHawthorne Hotel \nEssex Room \n18 Washington Square\, Salem\, MA \nRegistration Required to attend \n 
URL:https://enterprise.sperlingsandbox.com/event/alliance-policymaker-series-speaker-secretary-edward-augustus-2/
LOCATION:Hawthorne Hotel\, 18 Washington Square W\, Salem\, MA\, 01970\, United States
CATEGORIES:Policy Makers Series
GEO:42.5226231;-70.8902909
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hawthorne Hotel 18 Washington Square W Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=18 Washington Square W:geo:-70.8902909,42.5226231
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250304T083000
DTEND;TZID=America/New_York:20250304T223000
DTSTAMP:20260606T030043
CREATED:20241226T151120Z
LAST-MODIFIED:20241226T151153Z
UID:10000044-1741077000-1741127400@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday – Building Your Brand Blueprint: Crafting a Strategy for Growth and Connection
DESCRIPTION:Building a strong\, sustainable brand starts with a clear strategy. This interactive workshop will guide you through defining your brand’s core values\, mission\, and audience\, crafting a unique brand promise\, and positioning your business to stand out in the market. You will leave with a foundational brand strategy and actionable tools to align your business with your goals and connect authentically with your audience. Whether you are just starting out or looking to refine your brand\, this workshop will give you the clarity and confidence to grow with purpose. By the end of this workshop\, participants will understand the core components of a brand strategy and will have actionable steps to define their brand’s values\, mission\, and positioning. \nPresenter: Jessamyn Anderson\, SCORE Northeast Massachusetts \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/start-up-tuesday-building-your-brand-blueprintcrafting-a-strategy-for-growth-and-connection/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
END:VCALENDAR