• Attracting and Retaining Top-Notch Talent

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Is there such a thing as a “dream job”? While most of us hope for work that fully matches our skills, strengths, and values, the truth is that few jobs are perfect. Still, with the right strategies, both workers and employers can come much closer to that ideal. For individuals, the starting point is clarity....

  • Understanding & Choosing Business Entities (Sole Proprietorships, Partnerships, LLCs, Corporations)

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    In this comprehensive, attorney-led workshop, we will tackle the different business entity choices available to your small business. Whether you’re an aspiring entrepreneur, a seasoned business owner, or a professional navigating the corporate landscape, understanding the various types of business entities is crucial for making informed decisions and achieving long-term success. Join us in-person, where...

  • Sales for Non-Salesperson – Be the solution provider with a plan

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Sales is being a problem solver not a purveyor of goods/services looking for a buyer. You need more than a website and some social media pages. It’s about making it easy to buy your product or service You need an outreach plan to attract attention, draw potential customers into your “store” and close the sale....

  • Website Planning 101

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Ready for a new website? Whether you have one your friend built, are building or rebuilding one yourself or decide to work with a pro, getting organized is the key to your website’s success. Learn how to Set your website’s goals, determine key functionality and features, plan your website content Choose a platform and provider...

  • Business Front Door Program (WEBINAR)

    ONLINE , United States

    Through the Commonwealth’s Business Front Door, you can connect to the latest and most relevant resources available for businesses looking to start, grow, or relocate to Massachusetts. Whether you are a well-established business in the state or considering moving and/or starting a business here, the Business Front Door is the state’s newest platform to receive...

  • Contracts Basics for Small Business Owners

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Northeast Legal Aid, Inc. (NLA) staff attorneys will lead Contracts Basics for Small Business Owners. This in-person workshop will cover what every small business owner should know about contracts. In this workshop, the presenters will: · Explain why contracts are important for small businesses and give examples of how you may encounter them · Share...

  • The Small Business Guide to Free AI: Boost Your Growth Without the Big Budget

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    See how free AI tools can help you research, plan and execute new Firsthand experience with free AI tools relevant to their industry A customized action plan for their specific business challenges Templates and workflows to use immediately Connection with other businesses Facilitator Michael Thompson This informative workshop is offered at no cost and is...

  • Introduction to State Contracting Opportunities for Small Businesses

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Unlock Business Opportunities with the Commonwealth of Massachusetts! Did you know that the Commonwealth of Massachusetts spends billions of dollars each year on goods and services—from office supplies to consulting services—through its network of Statewide Contract vendors? Join us for an informative workshop designed specifically for small businesses interested in learning how to do business...

  • Start Up Tuesday – Your Personal Brand: Your Most Valuable Asset

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    This workshop is designed for startup businesses seeking to build a strong, authentic brand from the ground up. Participants will learn how to apply the Entrepreneur’s Edge—Trust, Differentiation, and Premium Pricing—to craft a compelling branding statement and harness the Power of Story to connect with their audience. The session also covers the 3 C’s of...

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