• Business Front Door Program (WEBINAR)

    ONLINE , United States

    Through the Commonwealth’s Business Front Door, you can connect to the latest and most relevant resources available for businesses looking to start, grow, or relocate to Massachusetts. Whether you are a well-established business in the state or considering moving and/or starting a business here, the Business Front Door is the state’s newest platform to receive...

  • Contracts Basics for Small Business Owners

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Northeast Legal Aid, Inc. (NLA) staff attorneys will lead Contracts Basics for Small Business Owners. This in-person workshop will cover what every small business owner should know about contracts. In this workshop, the presenters will: · Explain why contracts are important for small businesses and give examples of how you may encounter them · Share...

  • The Small Business Guide to Free AI: Boost Your Growth Without the Big Budget

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    See how free AI tools can help you research, plan and execute new Firsthand experience with free AI tools relevant to their industry A customized action plan for their specific business challenges Templates and workflows to use immediately Connection with other businesses Facilitator Michael Thompson This informative workshop is offered at no cost and is...

  • Introduction to State Contracting Opportunities for Small Businesses

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Unlock Business Opportunities with the Commonwealth of Massachusetts! Did you know that the Commonwealth of Massachusetts spends billions of dollars each year on goods and services—from office supplies to consulting services—through its network of Statewide Contract vendors? Join us for an informative workshop designed specifically for small businesses interested in learning how to do business...

  • Start Up Tuesday – Your Personal Brand: Your Most Valuable Asset

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    This workshop is designed for startup businesses seeking to build a strong, authentic brand from the ground up. Participants will learn how to apply the Entrepreneur’s Edge—Trust, Differentiation, and Premium Pricing—to craft a compelling branding statement and harness the Power of Story to connect with their audience. The session also covers the 3 C’s of...

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  • State Resource Series: MassHire – North Shore Career Center (WEBINAR)

    ONLINE , United States

    Please join this important webinar to learn about MassHire – North Shore Career Center resources to help businesses. Eliud Alcala, Deputy Director at MassHire - North Shore Career Center will conduct this webinar and discuss the comprehensive, no-cost resources available through the MassHire North Shore Career Center to help you attract, train, and retain talent...

  • AI & Navigating the Next Era of Search & Discovery

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    AI & Navigating the Next Era of Search & Discovery is a 2-hour, no-fluff workshop for small business owners who want to understand how customers actually find them now through Google, AI overviews, chatbots, and beyond. We’ll break down how search behavior is changing, why traditional SEO alone isn’t enough anymore, and what that means...

  • How to Build a Network That Works for You – Beyond Networking with Mikki Wilson

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    We’ve all been told to “network”—but why does building a network feel like work? Were you ever taught how to network in a way that works for you? In this first session of the Beyond Networking series, we’ll take a real-world look at what makes a network work efficiently and effectively. Spoiler: it’s not just...

  • Start Up Tuesday – Essential Cybersecurity Fundamentals

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    This workshop is designed for all businesses seeking practical, cost-effective approaches to cybersecurity. Participants will learn essential cybersecurity practices for resource-constrained organizations, including how to identify common threats, implement effective defenses on limited budgets, protect customer data, secure remote and hybrid work environments, and develop realistic incident response plans. The session also emphasizes building a...