Learn about pricing concepts, the role of pricing in a company’s strategy and a simple four-step process to determine pricing based on costs, customer goals, trends and competition. Speaker: Barry Horwitz, President, Horwitz & Company Co-Sponsored by North Shore Alliance for Economic Development
Business owners and frontline employees interact with a variety of customers and behavior. This inter-active workshop will help front line personnel with situational awareness and strategies to recognize and respond to problematic behavior. Participants will learn about body language, tone of voice and active/reflective listening to de-escalate situations and create a safer and more productive environment....
Start the year off right by developing your 2023 Marketing Plan! In this workshop you will learn the components to help you decide what makes sense for your marketing plan - social media, content creation, video, traditional ads, search, earned media and other traditional and digital forms of marketing. Don’t miss this opportunity to get...
Are you ready to start your own business? Learn the myths of entrepreneurship and what it really takes to start your own business. Please join the Enterprise Center and Robert Schick, SCORE Certified Mentor, Northeast Massachusetts Chapter for this ninety minute interactive workshop. The workshop will include a question-and-answer segment. This informative workshop is...
In-Person Workshop – Enterprise Center 121 Loring Avenue, Salem MA Speaker: Mike Sperling, Founder & Director, Sperling Interactive We will explore how to set up a successful email marketing campaign. This will include a look at the platforms, building audiences, email templates and email marketing automation. We will also look at the interpretation of the...
Shehla Syed, IP Strategist & Litigator, Trademark, Copyright & Patent Attorney Since the pandemic, the shift to more on-line business is everywhere. As beneficial as it is to conduct business online, it is also challenging to navigate the changing landscape, understanding your obligation & responsibilities and legal pitfalls. This presentation will discuss how...
In-Person Workshop – Enterprise Center 121 Loring Avenue, Salem MA Speaker: Mike Sperling, Founder & Director, Sperling Interactive We will look at what separates a successful website from an ineffective website. We will walk through the process we use to plan, design and execute a new website. We will think about all of the audiences...
In-Person Workshop – Enterprise Center 121 Loring Avenue, Salem MA Speaker: Laurie LaBrie, SPHR, SHRM-SCP, Senior HR Business Partner, Integrated Human Resources, Inc. The workplace continues to be an ever evolving environment. The recruitment and management of employees has become more competitive and time consuming for business owners and managers. There are many things that...
In-Person Workshop – Enterprise Center 121 Loring Avenue, Salem MA Speaker: Robert Schick, SCORE Certified Mentor, Northeast Massachusetts Chapter Do I really need a business plan? Learn how the key elements of a business plan can help you start or grow your business. Please join the Enterprise Center and Robert Schick, SCORE Certified Mentor,...
In-Person Workshop – Enterprise Center 121 Loring Avenue, Salem MA Speaker: Robert Schick, SCORE Certified Mentor, Northeast Massachusetts Chapter Ready to expand your business? Learn how to evaluate what works well and develop a roadmap for growth. Please join the Enterprise Center and Robert Schick, SCORE Certified Mentor, Northeast Massachusetts Chapter for this ninety minute...
