Curious if you’re making big mistakes in your Content Marketing and SEO? We’ve got you covered. Tactics from just a few years ago won’t work today, and this webinar will show you how to get ahead in 2022. Learn how to make this your most profitable year ever by getting consistent leads from positioning your...
6 Do It Yourself SEO Tips to Improve Google Search Results Making sure your products and services are found within Google search results is critical to attracting new customers and clients to your business. This workshop will teach you the six things you need to do to show up higher within Google search results. We will also review...
Recruiting and Retention During Challenging Times We have a new generation entering the job market with very specific needs and gifts, challenging businesses (no matter how large or small) in recruiting and retention. Businesses need to be flexible and shift into new ways of relating to employees, promoting employee-centric cultures with exemplary leadership, all resulting...
Learn about pricing concepts, the role of pricing in a company’s strategy and a simple four-step process to determine pricing based on costs, customer goals, trends and competition. Speaker: Barry Horwitz, President, Horwitz & Company Co-Sponsored by North Shore Alliance for Economic Development
Business owners and frontline employees interact with a variety of customers and behavior. This inter-active workshop will help front line personnel with situational awareness and strategies to recognize and respond to problematic behavior. Participants will learn about body language, tone of voice and active/reflective listening to de-escalate situations and create a safer and more productive environment....
Start the year off right by developing your 2023 Marketing Plan! In this workshop you will learn the components to help you decide what makes sense for your marketing plan - social media, content creation, video, traditional ads, search, earned media and other traditional and digital forms of marketing. Don’t miss this opportunity to get...
Are you ready to start your own business? Learn the myths of entrepreneurship and what it really takes to start your own business. Please join the Enterprise Center and Robert Schick, SCORE Certified Mentor, Northeast Massachusetts Chapter for this ninety minute interactive workshop. The workshop will include a question-and-answer segment. This informative workshop is...
In-Person Workshop – Enterprise Center 121 Loring Avenue, Salem MA Speaker: Mike Sperling, Founder & Director, Sperling Interactive We will explore how to set up a successful email marketing campaign. This will include a look at the platforms, building audiences, email templates and email marketing automation. We will also look at the interpretation of the...
Shehla Syed, IP Strategist & Litigator, Trademark, Copyright & Patent Attorney Since the pandemic, the shift to more on-line business is everywhere. As beneficial as it is to conduct business online, it is also challenging to navigate the changing landscape, understanding your obligation & responsibilities and legal pitfalls. This presentation will discuss how...
In-Person Workshop – Enterprise Center 121 Loring Avenue, Salem MA Speaker: Mike Sperling, Founder & Director, Sperling Interactive We will look at what separates a successful website from an ineffective website. We will walk through the process we use to plan, design and execute a new website. We will think about all of the audiences...
