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DTSTART;TZID=America/New_York:20230523T083000
DTEND;TZID=America/New_York:20230523T100000
DTSTAMP:20260606T135136
CREATED:20230424T131841Z
LAST-MODIFIED:20230424T131841Z
UID:10000102-1684830600-1684836000@enterprise.sperlingsandbox.com
SUMMARY:Social Media Basics: The Do's and Don'ts of Today's Popular Platforms (In-Person Workshop)
DESCRIPTION:Social media basics is a workshop that teaches the core tenants\, best practices and foundations of today’s most popular social media platforms. We’ll begin with the 101\, covering key concepts like “what is an algorithm?”\, then move into the do’s and don’ts of Facebook\, Instagram\, Pinterest\, YouTube and TikTok. At the end\, attendees will be given my social media checklists to take home and review.
URL:https://enterprise.sperlingsandbox.com/event/social-media-basics-the-dos-and-donts-of-todays-popular-platforms-in-person-workshop/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Social Media,Workshops
GEO:42.4993866;-70.8942894
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230517T090000
DTEND;TZID=America/New_York:20230517T100000
DTSTAMP:20260606T135136
CREATED:20230411T131047Z
LAST-MODIFIED:20230411T131540Z
UID:10000100-1684314000-1684317600@enterprise.sperlingsandbox.com
SUMMARY:Small Business Resource Series: Mass Development (WEBINAR)
DESCRIPTION:MassDevelopment – A Resource Your Business Should Know About \nMassDevelopment\, the Commonwealth’s Development Finance Agency and Land Bank\, offers financing and real estate solutions to support companies and nonprofits\, increase housing\, eliminate blight\, and drive economic growth across Massachusetts.  Come to this workshop and learn how MassDevelopment: \n\nTeams up with local banks to deliver creative financing solutions for businesses and organizations\nOffers cost-effective ways for companies to finance capital projects\, new equipment\, and facility expansions\, including through the new States Small Business Credit Initiative which offers flexible financing\nWorks with housing developers to access historic tax credits and provides a range of financing options\nHas financing solutions and programs that are designed to help Massachusetts manufacturers thrive\nSupports nonprofits with financing options to upgrade equipment\, build new structures\, or renovate existing one\n\nSpeaker: Geetha Rao Ramani\, Vice President Business Development – North Region\, MassDevelopment \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar.
URL:https://enterprise.sperlingsandbox.com/event/small-business-resource-series-mass-development-webinar/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230511T150000
DTEND;TZID=America/New_York:20230511T163000
DTSTAMP:20260606T135136
CREATED:20230424T173738Z
LAST-MODIFIED:20230424T173738Z
UID:10000103-1683817200-1683822600@enterprise.sperlingsandbox.com
SUMMARY:#LeadTheChange Women Owned Business Roundtable
DESCRIPTION:Join us for our #LeadTheChange Business Roundtable Series geared towards Meaningful Access & Upward Mobility for All. This is an opportunity to meet with business leaders and the community at large in an environment that fosters learning\, networking\, and information exchange related to your business growth and workforce development. \nAbout the Event\nIn the U.S.\, Women-Owned Business Enterprises (WBEs) contribute substantially to the economy. According to recent statistics\, there are over 12.3 million women-owned businesses in the U.S. That is an exponential growth compared to 1972\, when there were only 402\,000 women-owned businesses in the nation. Additionally\, women-owned businesses employed 10.8 million workers in 2019\, an increase of 28% from 2012; in comparison\, men-owned businesses had a 10.8% workforce growth over the same period. \nWhile this appears to be an optimistic outlook for women business owners\, women continue fighting for their fair share. The lack of equal access to capital is echoed in the 2022 Women & Minority Business Owner Spotlight report\, with 29% of women business owners saying they don’t think they’ll ever have equal access to capital. As the National Women’s Business Council call to action in their annual report states\, “Now\, more than ever\, we must press for the change we know is possible and vital to the success of women business owners and our global economy.” \nCommonwealth Corporation and our local partners are dedicated to aggressively addressing the constraints in place to ensure the short-term survival and long-term success of Women-Owned Businesses Enterprises. \nWe will be hosting a dynamic panel discussion\, followed by an interactive roundtable\, where we will be discussing how to create meaningful access to state funding\, what barriers are in place\, and which programs are available to overcome these barriers and promote impact and success. \nThis event will also have a component of networking and referrals with local partners that cater to Women-Owned Businesses. There is no cost to attend this event.
URL:https://enterprise.sperlingsandbox.com/event/leadthechange-women-owned-business-roundtable/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Women in Business,Workshops
GEO:42.4993866;-70.8942894
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230510T090000
DTEND;TZID=America/New_York:20230510T100000
DTSTAMP:20260606T135136
CREATED:20230403T152319Z
LAST-MODIFIED:20231205T020311Z
UID:10000054-1683709200-1683712800@enterprise.sperlingsandbox.com
SUMMARY:Small Business Resource Series: Mass Growth Capital Corporation (WEBINAR)
DESCRIPTION:Mass Growth Capital Corporation is a resource that every small business should know about because every small business needs working capital.  Don’t miss the opportunity to learn about MGCC and the services they provide to support small businesses.  Their solutions are tailored to each small business in Massachusetts to help them stabilize and grow.  Come to this workshop and see if their small business loan and grant programs for businesses such and Biz-M-Power (a crowdfunding matching grant) and Empower Digital (funding to help businesses improve their digital capabilities) can help your business grow! \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar.
URL:https://enterprise.sperlingsandbox.com/event/small-business-resource-series-mass-growth-capital-corporation-webinar-may/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230509T083000
DTEND;TZID=America/New_York:20230509T100000
DTSTAMP:20260606T135136
CREATED:20230403T151202Z
LAST-MODIFIED:20230803T140009Z
UID:10000015-1683621000-1683626400@enterprise.sperlingsandbox.com
SUMMARY:AI for Small Business (In-Person Workshop)
DESCRIPTION:Are you tired of hearing about AI and wondering what the fuss is all about? Does the mention of artificial intelligence make you think of robots taking over your business\, or just confuse you altogether? Fear not\, fellow small business owners! Our upcoming workshop\, “AI for Small Businesses\,” is here to save the day and debunk those AI myths that keep you up at night. \nGet ready to have your mind blown by the endless possibilities that AI has in store for your business. From automating tedious tasks (bye-bye\, manual data entry!) to making your marketing campaigns shine like a well-oiled machine\, AI is the secret ingredient your small business needs to stay ahead in this competitive world.  So join us for this workshop\, and who knows – you might just walk out with the confidence of Iron Man and a new AI-powered sidekick to help take your business to new heights! Remember\, they say laughter is the best medicine\, but in this case\, a little AI education might just be the cure for your small business woes!
URL:https://enterprise.sperlingsandbox.com/event/ai-for-small-business/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Technology,Workshops
GEO:42.4993866;-70.8942894
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230413T083000
DTEND;TZID=America/New_York:20230413T100000
DTSTAMP:20260606T135136
CREATED:20230331T175712Z
LAST-MODIFIED:20230403T175236Z
UID:10000098-1681374600-1681380000@enterprise.sperlingsandbox.com
SUMMARY:Solving Business Problems with Podcasts (In-Person Workshop)
DESCRIPTION:“Should I start a podcast for my business?” — you\, probably.  \nGreat question!  In today’s highly competitive market\, businesses are always on the lookout for innovative ways to engage with customers\, build brand awareness\, and increase revenue. Branded podcasts have emerged as a powerful tool to address these challenges\, offering businesses an opportunity to create unique and compelling content that resonates with their target audience. In this workshop\, we’ll explore the various business problems that branded podcasts can help solve. \n\nBrand awareness\nThought leadership & industry expertise\nCustomer relationships\nDiversifying content marketing\nSEO\nExpanding partnerships\n\nWe will walk through real-life examples of each of these AMEX\, Allianz\, LUSH Handmade Cosmetics\, Amazon\, RBC\, Genome BC and more. \nAlthough we’ll be focusing on big brand examples\, we will share resources\, concepts and best practices that will benefit organizations of all sizes.
URL:https://enterprise.sperlingsandbox.com/event/solving-business-problems-with-podcasts-in-person-workshop/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230330T083000
DTEND;TZID=America/New_York:20230330T100000
DTSTAMP:20260606T135136
CREATED:20230126T133913Z
LAST-MODIFIED:20230127T185325Z
UID:10000069-1680165000-1680170400@enterprise.sperlingsandbox.com
SUMMARY:How Can I Grow My Business? (In-Person Workshop)
DESCRIPTION:In-Person Workshop – Enterprise Center 121 Loring Avenue\, Salem MA \nSpeaker: Robert Schick\, SCORE Certified Mentor\, Northeast Massachusetts Chapter \nReady to expand your business?  Learn how to evaluate what works well and develop a roadmap for growth. \nPlease join the Enterprise Center and Robert Schick\, SCORE Certified Mentor\, Northeast Massachusetts Chapter for this ninety minute interactive workshop.  The workshop will include a question-and-answer segment. \nThis informative workshop is offered at no cost in partnership with SCORE\, Northeast Massachusetts Chapter and is being co-sponsored in partnership with the North Shore Alliance for Economic Development\, Salem Chamber of Commerce and the Massachusetts Office of Business Development (MOBD)
URL:https://enterprise.sperlingsandbox.com/event/how-can-i-grow-my-business-in-person-workshop/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230316T083000
DTEND;TZID=America/New_York:20230316T100000
DTSTAMP:20260606T135136
CREATED:20230126T131336Z
LAST-MODIFIED:20230307T141735Z
UID:10000096-1678955400-1678960800@enterprise.sperlingsandbox.com
SUMMARY:Business Plans for Small Business (In-Person Workshop)
DESCRIPTION:In-Person Workshop – Enterprise Center 121 Loring Avenue\, Salem MA \nSpeaker: Robert Schick\, SCORE Certified Mentor\, Northeast Massachusetts Chapter \nDo I really need a business plan? Learn how the key elements of a business plan can help you start or grow your business. \n  \nPlease join the Enterprise Center and Robert Schick\, SCORE Certified Mentor\, Northeast Massachusetts Chapter for this ninety minute interactive workshop.  The workshop will include a question-and-answer segment. \nThis informative workshop is offered at no cost in partnership with SCORE\, Northeast Massachusetts Chapter and is being co-sponsored in partnership with the North Shore Alliance for Economic Development\, Salem Chamber of Commerce and the Massachusetts Office of Business Development (MOBD) \n 
URL:https://enterprise.sperlingsandbox.com/event/business-plans-for-small-business-in-person-workshop/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230309T083000
DTEND;TZID=America/New_York:20230309T100000
DTSTAMP:20260606T135136
CREATED:20230125T164344Z
LAST-MODIFIED:20230306T134902Z
UID:10000116-1678350600-1678356000@enterprise.sperlingsandbox.com
SUMMARY:Hiring & Managing In Uncertain Times? (In-Person Workshop)
DESCRIPTION:In-Person Workshop – Enterprise Center 121 Loring Avenue\, Salem MA \nSpeaker: Laurie LaBrie\, SPHR\, SHRM-SCP\, Senior HR Business Partner\, Integrated Human Resources\, Inc. \nThe workplace continues to be an ever evolving environment.  The recruitment and management of employees has become more competitive and time consuming for business owners and managers. There are many things that make up a successful recruiting and retention strategy.  The goal of this workshop is to: \n  \n\nDiscuss recruiting tools\, trends and challenges\nFind ways to make your process more effective\nLook at the impact of recruiting throughout the entire employee lifecycle\nDevelop a team of people to assist with successful recruiting\n\n\nAssess staffing needs in light of a potential economic downturn\n\n  \nThe workshop will include a question-and-answer segment.  This informative workshop is offered at no cost and is being sponsored in partnership with the Enterprise Center at SSU\, North Shore Alliance for Economic Development \, Salem Chamber of Commerce and the Massachusetts Office of Business Development (MOBD). \n 
URL:https://enterprise.sperlingsandbox.com/event/hiring-managing-in-uncertain-times-in-person-workshop/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230302T083000
DTEND;TZID=America/New_York:20230302T100000
DTSTAMP:20260606T135136
CREATED:20221222T185234Z
LAST-MODIFIED:20230306T135820Z
UID:10000041-1677745800-1677751200@enterprise.sperlingsandbox.com
SUMMARY:The Do’s and Don’ts of Designing Your Website (In-Person Workshop)
DESCRIPTION:In-Person Workshop – Enterprise Center 121 Loring Avenue\, Salem MA \nSpeaker:  Mike Sperling\, Founder & Director\, Sperling Interactive \n We will look at what separates a successful website from an ineffective website.  We will walk through the process we use to plan\, design and execute a new website.  We will think about all of the audiences that may be coming to your website and how to fulfill their needs and most importantly how to successfully convert those visiting the site into customers. \nSpeaker:  Speaker:  Mike Sperling\, Founder & Director\, Sperling Interactive \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development\, Salem Chamber of Commerce and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/the-dos-and-donts-of-designing-your-website/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Design,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230228T090000
DTEND;TZID=America/New_York:20230228T103000
DTSTAMP:20260606T135136
CREATED:20230124T161954Z
LAST-MODIFIED:20230306T140553Z
UID:10000008-1677574800-1677580200@enterprise.sperlingsandbox.com
SUMMARY:What You Should Know About Doing Business Online (Webinar)
DESCRIPTION:Shehla Syed\, IP Strategist & Litigator\, Trademark\, Copyright & Patent Attorney \n  \nSince the pandemic\, the shift to more on-line business is everywhere.  As beneficial as it is to conduct business online\, it is also challenging to navigate the changing landscape\, understanding your obligation & responsibilities and legal pitfalls. \n  \nThis presentation will discuss how you can protect your business\, avoid the pitfalls\, and answer questions such as: \n\nHow do I work with contractors and use third party content on my website in a way that limits my liability?\nCan I use the names or logos of other companies on my website?\nHow can website terms of use protect my business?\nHow can I prevent others from copying me?\nHow do I protect my customers information?\n\n  \nThis presentation will also provide an overview of intellectual property (patents\, trademarks\, copyrights and trade secrets) and how you can use these tools to increase your competitiveness and create value in your business. Shehla Syed is an experienced attorney who counsels clients on all aspects of their intellectual property – trademarks\, copyrights\, patents and trade secrets – to help them maximize the value and enforceability of their content\, brands and technology. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development\, Salem Chamber of Commerce and the Massachusetts Office of Business Development (MOBD). \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar.
URL:https://enterprise.sperlingsandbox.com/event/lunchtime-learning-what-you-should-know-about-doing-business-online-in-person-workshop/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230209T083000
DTEND;TZID=America/New_York:20230209T100000
DTSTAMP:20260606T135136
CREATED:20221222T172502Z
LAST-MODIFIED:20230127T184441Z
UID:10000032-1675931400-1675936800@enterprise.sperlingsandbox.com
SUMMARY:Key Elements To Successful Email Marketing (In-Person Workshop)
DESCRIPTION:In-Person Workshop – Enterprise Center 121 Loring Avenue\, Salem MA \nSpeaker:  Mike Sperling\, Founder & Director\, Sperling Interactive \n  \nWe will explore how to set up a successful email marketing campaign.  This will include a look at the platforms\, building audiences\, email templates and email marketing automation.  We will also look at the interpretation of the analytics provided. \n  \nSpeaker:  Speaker:  Mike Sperling\, Founder & Director\, Sperling Interactive \n  \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development\, Salem Chamber of Commerce and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/key-elements-to-successful-email-marketing/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Marketing,Workshops
GEO:42.4993866;-70.8942894
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230202T083000
DTEND;TZID=America/New_York:20230202T100000
DTSTAMP:20260606T135136
CREATED:20230124T160203Z
LAST-MODIFIED:20230127T184149Z
UID:10000097-1675326600-1675332000@enterprise.sperlingsandbox.com
SUMMARY:The Essential Steps In Starting A Business (In-Person Workshop)
DESCRIPTION:Are you ready to start your own business? Learn the myths of entrepreneurship and what it really takes to start your own business. \nPlease join the Enterprise Center and Robert Schick\, SCORE Certified Mentor\, Northeast Massachusetts Chapter for this ninety minute interactive workshop.  The workshop will include a question-and-answer segment. \n  \nThis informative workshop is offered at no cost in partnership with SCORE\, Northeast Massachusetts Chapter and is being co-sponsored in partnership with the North Shore Alliance for Economic Development\, Salem Chamber of Commerce \nand the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/the-essential-steps-in-starting-a-business-in-person-workshop/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230126T083000
DTEND;TZID=America/New_York:20230126T100000
DTSTAMP:20260606T135136
CREATED:20221222T151202Z
LAST-MODIFIED:20230125T122707Z
UID:10000068-1674721800-1674727200@enterprise.sperlingsandbox.com
SUMMARY:How To Develop Your 2023 Marketing Plan (Now a Webinar)
DESCRIPTION:Start the year off right by developing your 2023 Marketing Plan!  In this workshop you will learn the components to help you decide what makes sense for your marketing plan – social media\, content creation\, video\, traditional ads\, search\, earned media and other traditional and digital forms of marketing.  Don’t miss this opportunity to get a jump start on 2023 with a solid Marketing Plan. \nSpeaker:  Mike Sperling\, Founder & Director\, Sperling Interactive \nCo-Sponsored by North Shore Alliance for Economic Development
URL:https://enterprise.sperlingsandbox.com/event/how-to-develop-your-2023-marketing-plan/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Marketing,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230124T083000
DTEND;TZID=America/New_York:20230124T100000
DTSTAMP:20260606T135136
CREATED:20221222T144252Z
LAST-MODIFIED:20230103T163632Z
UID:10000095-1674549000-1674554400@enterprise.sperlingsandbox.com
SUMMARY:Customer Service: De-escalating Difficult Customers (In-Person Workshop)
DESCRIPTION:Business owners and frontline employees interact with a variety of customers and behavior.  This inter-active workshop will help front line personnel with situational awareness and strategies to recognize and respond to problematic behavior.   Participants will learn about body language\, tone of voice and active/reflective listening to de-escalate situations and create a safer and more productive environment. \n  \nSpeaker:  Joseph (Paul) Manley\, Founder\, Risk Mitigation Technologies\, LLC \nCo-Sponsored by Salem Main Streets\, North Shore Alliance for Economic Development
URL:https://enterprise.sperlingsandbox.com/event/customer-service-de-escalating-difficult-customers/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230119T083000
DTEND;TZID=America/New_York:20230119T100000
DTSTAMP:20260606T135136
CREATED:20221222T135043Z
LAST-MODIFIED:20230118T160649Z
UID:10000094-1674117000-1674122400@enterprise.sperlingsandbox.com
SUMMARY:Pricing Your Product and Services (Now a Webinar)
DESCRIPTION:Learn about pricing concepts\, the role of pricing in a company’s strategy and a simple four-step process to determine pricing based on costs\, customer goals\, trends and competition. \nSpeaker:  Barry Horwitz\, President\, Horwitz & Company \nCo-Sponsored by North Shore Alliance for Economic Development
URL:https://enterprise.sperlingsandbox.com/event/pricing-your-product-and-services/
LOCATION:Online Course\, Salem State University\, Salem\, MA
CATEGORIES:Finance,Online,Workshops
GEO:42.504919;-70.891175
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Online Course Salem State University Salem MA;X-APPLE-RADIUS=500;X-TITLE=Salem State University:geo:-70.891175,42.504919
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221206T083000
DTEND;TZID=America/New_York:20221206T100000
DTSTAMP:20260606T135136
CREATED:20221117T180938Z
LAST-MODIFIED:20221117T180938Z
UID:10000045-1670315400-1670320800@enterprise.sperlingsandbox.com
SUMMARY:Recruiting and Retention During Challenging Times
DESCRIPTION:Recruiting and Retention During Challenging Times\nWe have a new generation entering the job market with very specific needs and gifts\, challenging businesses (no matter how large or small) in recruiting and retention. Businesses need to be flexible and shift into new ways of relating to employees\, promoting employee-centric cultures with exemplary leadership\, all resulting in greater productivity\, earnings\, hiring\, and retention. \n  \nDuring this presentation\, you will learn: \n\nThe differences between the generations\, their needs\, values\, and expectations\nThe unique needs of young professionals (21 to 26) – So who ARE these young people and why are they so different from other work generations?\nHow to attract and retain these talented young people (what skills do you need)?\nTips for Success\n\n  \nPlease join the Enterprise Center and Lesley Tracey\, CEO of Changing Behaviors Consulting for this in-person workshop.  \n  \nThis informative in-person workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development.
URL:https://enterprise.sperlingsandbox.com/event/recruiting-and-retention-during-challenging-times/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:HR,Small Business,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221201T083000
DTEND;TZID=America/New_York:20221201T220000
DTSTAMP:20260606T135136
CREATED:20221117T175542Z
LAST-MODIFIED:20221117T183046Z
UID:10000083-1669883400-1669932000@enterprise.sperlingsandbox.com
SUMMARY:6 Do It Yourself SEO Tips to Improve Google Search Results
DESCRIPTION:6 Do It Yourself SEO Tips to Improve Google Search Results\nMaking sure your products and services are found within Google search results is critical to attracting new customers and clients to your business. This workshop will teach you the six things you need to do to show up higher within Google search results. We will also review the Google paid search platform and how to track your results. \n  \nPlease join the Enterprise Center and Michael Sperling\, CEO and Owner of Sperling Interactive for this in-person workshop.  \n This informative in-person workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development
URL:https://enterprise.sperlingsandbox.com/event/6-do-it-yourself-seo-tips-to-improve-google-search-results/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Media,Technology,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220615T083000
DTEND;TZID=America/New_York:20220615T100000
DTSTAMP:20260606T135136
CREATED:20220519T155927Z
LAST-MODIFIED:20220519T160055Z
UID:10000081-1655281800-1655287200@enterprise.sperlingsandbox.com
SUMMARY:How to Avoid 25 Website and SEO Mistakes and Save Time Creating Content
DESCRIPTION:Curious if you’re making big mistakes in your Content Marketing and SEO? We’ve got you covered. \nTactics from just a few years ago won’t work today\, and this webinar will show you how to get ahead in 2022. \nLearn how to make this your most profitable year ever by getting consistent leads from positioning your company as the go-to experts. \nYou will learn the basics of how SEO and content marketing work\, how to get started with podcasts and YouTube optimization\, what errors are causing your website to flounder\, and how to save time creating content using Talk Marketing™ \nIt all starts with a roadmap that we will show you in this in-person workshop! \nPlease join the Enterprise Center and John McDougall\,  President of McDougall Interactive for this in-person workshop. \n  \nThis informative in-person workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development. \n  \nRead more about John McDougall \n 
URL:https://enterprise.sperlingsandbox.com/event/how-to-avoid-25-website-and-seo-mistakes-and-save-time-creating-content/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220608
DTEND;VALUE=DATE:20220609
DTSTAMP:20260606T135136
CREATED:20220526T134156Z
LAST-MODIFIED:20220526T134156Z
UID:10000082-1654646400-1654732799@enterprise.sperlingsandbox.com
SUMMARY:SMALL BUSINESS CLINIC – Via Zoom by Appointment Only
DESCRIPTION:SMALL BUSINESS CLINIC – Wednesday\, June 8\, 2022 \nVia Zoom by Appointment Only \n  \nThe Enterprise Center at SSU\, North Shore Alliance for Economic Development\, and the Massachusetts Office of Business Development invites you to meet one-on-one with a select group of state leaders to discuss your specific business needs and the state-provided resources that may be available to you:  \n\nDan Martiniello\, Lender Relations Specialist with the S. Small Business Administration in Boston\, will provide an overview of the many resources for small businesses. \nMaria Nigro Di Stefano\, Northeast Regional Director\, Massachusetts Office of Business Development/Commonwealth’s Economic Development Incentive Program (EDIP) and other programs that benefit businesses.\n\nThis is offered at no cost and is being sponsored in partnership with the Enterprise Center\, and the Massachusetts Office of Business Development (MOBD). \nMeetings take place via Zoom. \nTo schedule an appointment\, call Terry Brancato at (978) 542-2505. 
URL:https://enterprise.sperlingsandbox.com/event/small-business-clinic-via-zoom-by-appointment-only-2/
LOCATION:Online Clinic
CATEGORIES:Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220602T083000
DTEND;TZID=America/New_York:20220602T100000
DTSTAMP:20260606T135136
CREATED:20220412T154432Z
LAST-MODIFIED:20220412T154432Z
UID:10000114-1654158600-1654164000@enterprise.sperlingsandbox.com
SUMMARY:Maximizing Cash Flow
DESCRIPTION:Effective cashflow management is essential to position your business for success. Learn how every decision and action step you take impacts cash flow\, discover the key tools needed to make the best decisions for your company. \n This is an in-person event with Limited seating \nPlease join the Enterprise Center and Bruce Share\, Managing Director and Cash Flow Solutionist™ Share Business Growth Strategies\, LLC. for this in-person workshop. \nThis informative in-person workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development.
URL:https://enterprise.sperlingsandbox.com/event/maximizing-cash-flow-3/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220510T083000
DTEND;TZID=America/New_York:20220510T100000
DTSTAMP:20260606T135136
CREATED:20220407T125147Z
LAST-MODIFIED:20220407T125147Z
UID:10000067-1652171400-1652176800@enterprise.sperlingsandbox.com
SUMMARY:Pricing Your Products and Services
DESCRIPTION:Learn about pricing concepts\, the role of pricing in a company’s strategy and an easy four-step process to determine pricing based on costs\, customer goals\, trends and competition. \nPlease join the Enterprise Center and Barry Horwitz\, President\, Horwitz & Co.\, Inc. for this in-person workshop. \nThis informative in-person workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development.
URL:https://enterprise.sperlingsandbox.com/event/pricing-your-products-and-services-6/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220504
DTEND;VALUE=DATE:20220505
DTSTAMP:20260606T135136
CREATED:20220429T113042Z
LAST-MODIFIED:20220429T113911Z
UID:10000115-1651622400-1651708799@enterprise.sperlingsandbox.com
SUMMARY:SMALL BUSINESS CLINIC – Via Zoom by Appointment Only
DESCRIPTION:SMALL BUSINESS CLINIC – Wednesday\, May 4\, 2022 \nVia Zoom by Appointment Only \nThe North Shore Alliance for Economic Development and the Enterprise Center invite you to meet one-on-one with the following state leaders to discuss your specific business needs and state-provided resources available to you. \n\nMaria Nigro Di Stefano\, Northeast Regional Director\, Massachusetts Office of Business Development will provide an overview of the Commonwealth’s Economic Development Incentive Program (EDIP) and other state programs that benefit businesses.\nChuck Merrill\, Senior Loan Officer for Mass Growth Capital Corporation (MGCC)\, will provide an overview of the many resources for small businesses including: \n\nCreating and preserving jobs at small businesses\, women and minority-owned businesses.\n Promoting economic development in underserved\, Gateway Cities and low- and moderate-income communities.\n Offering working capital\, loan guarantees and targeted technical assistance to solve specific financial and operational problems.\n\n\n\nMeetings take place via Zoom. \nTo schedule an appointment\, call Terry Brancato at (978) 542-2505. 
URL:https://enterprise.sperlingsandbox.com/event/small-business-clinic-via-zoom-by-appointment-only/
LOCATION:Online Clinic
CATEGORIES:Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220427T083000
DTEND;TZID=America/New_York:20220427T100000
DTSTAMP:20260606T135136
CREATED:20220331T151220Z
LAST-MODIFIED:20220331T152136Z
UID:10000080-1651048200-1651053600@enterprise.sperlingsandbox.com
SUMMARY:Facebook to TikTok: Your 2022 Guide to all Things Social Media
DESCRIPTION:Social media is constantly evolving as new social channels launch and audiences turn their attention to channels that fits their needs.  Learn where your audience is and the latest channel features to help grow your business. We will be discussing both organic and paid options. \n  \nThis is an in-person event with Limited seating
URL:https://enterprise.sperlingsandbox.com/event/facebook-to-tiktok-your-2022-guide-to-all-things-social-media/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220413T080000
DTEND;TZID=America/New_York:20220413T090000
DTSTAMP:20260606T135136
CREATED:20220310T152806Z
LAST-MODIFIED:20220310T153343Z
UID:10000079-1649836800-1649840400@enterprise.sperlingsandbox.com
SUMMARY:ALLIANCE POLICYMAKERS SERIES PRESENTS...A conversation with Secretary Mike Kennealy\, Executive Office of Housing and Economic Development
DESCRIPTION:Secretary Kennealy will provide an update of the Housing and Economic Development Priorities of the Baker-Polito Administration.
URL:https://enterprise.sperlingsandbox.com/event/alliance-policymakers-series-presents-a-conversation-with-secretary-mike-kennealy-executive-office-of-housing-and-economic-development/
LOCATION:Hawthorne Hotel\, 18 Washington Square W\, Salem\, MA\, 01970\, United States
CATEGORIES:Policy Makers Series
GEO:42.5226231;-70.8902909
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hawthorne Hotel 18 Washington Square W Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=18 Washington Square W:geo:-70.8902909,42.5226231
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220322T090000
DTEND;TZID=America/New_York:20220322T100000
DTSTAMP:20260606T135136
CREATED:20220303T185738Z
LAST-MODIFIED:20220303T185738Z
UID:10000078-1647939600-1647943200@enterprise.sperlingsandbox.com
SUMMARY:The Essential Steps In Starting A Business
DESCRIPTION:Starting a new business? Learn the essential steps in starting a new business\, the key elements of a business plan and financial forecasting needed to manage and grow your business. \nSpeaker: Robert Schick\, SCORE Certified Mentor\, Northeast Massachusetts Chapter \nPlease join the Enterprise Center and Robert Schick\, SCORE Certified Mentor\, Northeast Massachusetts Chapter for this one-hour interactive workshop webinar. The workshop webinar will include a question-and-answer segment. \n  \nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD). \n  \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar. \n 
URL:https://enterprise.sperlingsandbox.com/event/the-essential-steps-in-starting-a-business/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220302T090000
DTEND;TZID=America/New_York:20220302T100000
DTSTAMP:20260606T135136
CREATED:20220121T170415Z
LAST-MODIFIED:20220216T165753Z
UID:10000113-1646211600-1646215200@enterprise.sperlingsandbox.com
SUMMARY:Are You Innovating?
DESCRIPTION:As a small or medium sized business owner\, it is challenging enough to meet the day-to-day requirements for running your business. Increasingly it is becoming more difficult to achieve your business goals\, keep up with ever changing technology and stay ahead of the hiring curve. But are you also focused on innovation and thinking outside the box to turbocharge your growth and exceed the ever changing needs of your customers and prospects. We live in a time where the rate of change is accelerating at an unprecedented pace. Adopting a growth mindset has never been more important to your business. This breakout session will provide you with thought provoking ideas and actionable plans to make innovation key to your growth and success. \nPlease join the Enterprise Center and Stephen Webster of Wellfleet Enterprises\, Inc. for this one-hour interactive workshop webinar. \nThe workshop webinar will include a question-and-answer segment. \n  \nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD). \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar.
URL:https://enterprise.sperlingsandbox.com/event/are-you-innovating/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220217T130000
DTEND;TZID=America/New_York:20220217T140000
DTSTAMP:20260606T135136
CREATED:20220121T171750Z
LAST-MODIFIED:20220127T135713Z
UID:10000039-1645102800-1645106400@enterprise.sperlingsandbox.com
SUMMARY:MASSHIRE BizWorks: Economic and Workforce Development Webinar
DESCRIPTION:Join leading authorities and learn how the state’s economic development programs can be applied to your business. In this time of recovery\, it’s critical that our business community take advantage of all the resources the Commonwealth has to offer – from job recruitment to hiring incentives\, tax credits to workforce training\, grants and money-saving initiatives\, and everything in between. Join us and see how both MassHire BizWorks can assist your business. \nThe workshop webinar will include a question-and-answer segment. \nSpeakers: Ken Messina\, Manager MassHire DCS Rapid Response & Business Services and Norca Disla-Shannon\, M.Ed.\, MHDCS Rapid Response Coordinator III \nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD). \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar.
URL:https://enterprise.sperlingsandbox.com/event/economic-and-workforce-development-webinar/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220210T090000
DTEND;TZID=America/New_York:20220210T100000
DTSTAMP:20260606T135136
CREATED:20220121T165817Z
LAST-MODIFIED:20220127T172822Z
UID:10000112-1644483600-1644487200@enterprise.sperlingsandbox.com
SUMMARY:+: The Benefits of Upskilling or Reskilling Your Team with State Funded Grants
DESCRIPTION:Commonwealth Corporation administers multiple grant programs to help small businesses train workers to meet their current needs and build effective pipelines. This year\, don’t miss out on the opportunity to include employee development\, retention and hiring in your 2022 Business Strategy and set your business up success through and post the pandemic. \nPlease join the Enterprise Center and Christine Abrams of Commonwealth Corporation for this one-hour interactive workshop webinar. \n  \nYou will receive the Zoom link to this webinar in a reminder email before the event begins. \nSponsored by the North Shore Alliance for Economic Development\, Enterprise Center at SSU and Massachusetts Office of Business Development.
URL:https://enterprise.sperlingsandbox.com/event/employee-engagement-the-benefits-of-upskilling-or-reskilling-your-team-with-state-funded-grants/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220209T090000
DTEND;TZID=America/New_York:20220209T100000
DTSTAMP:20260606T135136
CREATED:20220127T140730Z
LAST-MODIFIED:20220127T140730Z
UID:10000009-1644397200-1644400800@enterprise.sperlingsandbox.com
SUMMARY:Hiring & Managing in Uncertain Times
DESCRIPTION:Amidst the great resignation and a federal unemployment rate of 3.9\, recruiting has become a lot more difficult and time consuming. There are many things that make up a successful recruiting strategy.  Our goal in this seminar is to: \n\nDiscuss recruiting tools\, tends and challenges\nFind ways to make your process more effective\nLook at the impact of recruiting throughout the entire employee lifecycle\nDevelop a team of people to assist with successful recruiting\n\nThe workshop webinar will include a question-and-answer segment. \nThis informative webinar is offered at no cost and is being sponsored in partnership with the Enterprise Center at SSU\, North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD). \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar.
URL:https://enterprise.sperlingsandbox.com/event/hiring-managing-in-uncertain-times/
LOCATION:Online Zoom Webinar\, MA
CATEGORIES:HR,Workshops
END:VEVENT
END:VCALENDAR