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DTSTART;TZID=America/New_York:20231017T083000
DTEND;TZID=America/New_York:20231017T100000
DTSTAMP:20260606T150351
CREATED:20230807T125452Z
LAST-MODIFIED:20230807T165844Z
UID:10000028-1697531400-1697536800@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday - Business Plans: Crafting a Compelling Business Narrative and Unleashing Success Through Storytelling and Financial Vision
DESCRIPTION:Learn how to write a compelling story about your business and how it will become successful over time.  We’ll discuss what should be included and how it all combines to support the financial projections you’ll make. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD). \n 
URL:https://enterprise.sperlingsandbox.com/event/start-up-tuesday-business-plans-crafting-a-compelling-business-narrative-and-unleashing-success-through-storytelling-and-financial-vision/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231012T083000
DTEND;TZID=America/New_York:20231012T100000
DTSTAMP:20260606T150351
CREATED:20230822T175933Z
LAST-MODIFIED:20230822T175933Z
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SUMMARY:PR Power on a Budget: How to Maximize Your Brand
DESCRIPTION:Why hire a publicist for $4\,000 a month when you can DIY? Learn how to get free publicity and media attention without breaking the bank. \nFind out how to: \n\nWin business and get recognized as the expert you are\nCreate a compelling Social PR profile and campaign\nGain attention from the media and leverage publicity\nResearch influencers and journalists to pitch – in your niche\nBuild a media kit that makes you look like a rock star\n\nIf you think that PR is just for the ‘big leagues\,’ think again. Learn the shortcuts to PR on a budget and how to use Social PR to build a brand and influence your audience. Plus\, discover the latest strategies to pitch the media and get the attention you deserve. \nWorkshop Bonus!!!  As a bonus\, after the workshop learn how to get an Express Grant for $20\,000 per calendar year for training – including marketing and PR\, that’s paid by the Commonwealth of Massachusetts. It’s the best secret in town! \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/pr-power-on-a-budget-how-to-maximize-your-brand/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Marketing,Workshops
GEO:42.4993866;-70.8942894
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231011T090000
DTEND;TZID=America/New_York:20231011T100000
DTSTAMP:20260606T150351
CREATED:20230810T120519Z
LAST-MODIFIED:20231205T020253Z
UID:10000108-1697014800-1697018400@enterprise.sperlingsandbox.com
SUMMARY:Small Business Resource Series: Mass Growth Capital Corporation (WEBINAR)
DESCRIPTION:Mass Growth Capital Corporation is a resource that every small business should know about because every small business needs working capital.  Don’t miss the opportunity to learn about MGCC and the services they provide to support small businesses.  Their solutions are tailored to each small business in Massachusetts to help them stabilize and grow.  Come to this workshop and see if their small business loans can help your business grow! \n  \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/small-business-resource-series-mass-growth-capital-corporation-webinar-oct/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230929T080000
DTEND;TZID=America/New_York:20230929T120000
DTSTAMP:20260606T150351
CREATED:20230824T174252Z
LAST-MODIFIED:20230926T155037Z
UID:10000075-1695974400-1695988800@enterprise.sperlingsandbox.com
SUMMARY:Million Dollar Women Symposium
DESCRIPTION:The Symposium provides an opportunity for women entrepreneurs and professionals to see and hear the human side of successful women business owners. We hope to empower women at all stages of business to see that no matter where they came from and no matter how differently they may think\, there is a role model for them. \n Our keynote speaker and panelists share their stories\, successes and lessons learned to an eager and entrepreneurial audience. It’s a joyful and inspiring event.  \nKeynote Speaker:  \nRhonda Kallman\, Founder & CEO\, Boston Harbor Distillery  \nPanelists:  \nRajia Abdelaziz\, CEO & Co-Founder\, invisaWear  \nNatalie Blue and Madelene Pario\, Co-Founders\, The Artful Life Counseling Center & Studio  \nJeysi Zuniga\, President & CEO\, Synergy Contracting\, Inc. \nFounding Sponsor: North Shore Bank  \nLegacy Sponsors: Salem State University\, Sperling Interactive \, West Hill Technology Counsel  \nCommunity Sponsor: 4 Insurance\, LLC\, Eastern Bank
URL:https://enterprise.sperlingsandbox.com/event/million-dollar-women-symposium/
LOCATION:Hawthorne Hotel\, 18 Washington Square W\, Salem\, MA\, 01970\, United States
CATEGORIES:Million Dollar Women
GEO:42.5226231;-70.8902909
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230927T120000
DTEND;TZID=America/New_York:20230927T130000
DTSTAMP:20260606T150351
CREATED:20230706T132712Z
LAST-MODIFIED:20230831T145320Z
UID:10000106-1695816000-1695819600@enterprise.sperlingsandbox.com
SUMMARY:North Shore Alliance Policymakers Series Featuring Secretary Yvonne Hao
DESCRIPTION:Secretary Hao will provide an update of the Economic Development priorities and progress of the Healey-Driscoll Administration.  \n(Registration required to attend.)
URL:https://enterprise.sperlingsandbox.com/event/alliance-policymakers-series-featuring-secretary-yvonne-hao/
LOCATION:Petrowski Room Marsh Hall\, 71B Loring AVE\, Salem\, MA\, 01970\, United States
CATEGORIES:Policy Makers Series
GEO:42.4986352;-70.8927217
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230914T083000
DTEND;TZID=America/New_York:20230914T100000
DTSTAMP:20260606T150351
CREATED:20230804T161021Z
LAST-MODIFIED:20230831T144427Z
UID:10000073-1694680200-1694685600@enterprise.sperlingsandbox.com
SUMMARY:Instagram 101 - Master the Basics to Get Your Content Seen
DESCRIPTION:Instagram 101 will cover the foundations and pillars of the Instagram platform. The workshop will begin with a primer on social media algorithms and how it all works.  We will then dive into a handful of the current best practices to help get your content seen. You will leave the workshop with an understanding of and confidence in how to create truly optimized content for Instagram.” \n  \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/instagram-101-master-the-basics-to-get-your-content-seen/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Social Media,Workshops
GEO:42.4993866;-70.8942894
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230913T090000
DTEND;TZID=America/New_York:20230913T100000
DTSTAMP:20260606T150351
CREATED:20230821T125356Z
LAST-MODIFIED:20230831T144231Z
UID:10000109-1694595600-1694599200@enterprise.sperlingsandbox.com
SUMMARY:Small Business Webinar Resource Series – Mass Tech Collaborative
DESCRIPTION:Massachusetts Technology Collaborative (MassTech) is a unique public agency that supports business formation and growth in the state’s technology sectors. MassTech makes strategic investments in innovation infrastructure and talent to foster conditions for innovation and entrepreneurial success within Massachusetts. Don’t miss this opportunity to hear from MassTech’s Program Director for Entrepreneurial Ecosystems\, Megan Marszalek\, to learn more about how the organization supports small businesses.  \nThis workshop is appropriate for anyone interested in the development of tech & innovation ecosystems as well as small business owners\, particularly those operating in MassTech’s priority focus areas: advanced manufacturing\, digital health\, cybersecurity\, robotics\, AI\, blockchain\, FinTech\, bluetech\, and quantum computing.  \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/state-resources-for-small-businesses-webinar-series/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230912T083000
DTEND;TZID=America/New_York:20230912T100000
DTSTAMP:20260606T150351
CREATED:20230804T160603Z
LAST-MODIFIED:20230831T143815Z
UID:10000074-1694507400-1694512800@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday - From Idea to Profit: Launching Your Entrepreneurial Journey
DESCRIPTION:How to Start a Business       \nHave a great idea? \nWant to be your own Boss? \nThen this workshop is for you. Learn how to prove your concept and determine if it’s likely to be profitable. We’ll talk about developing your value proposition\, and how it all starts with the business name you choose. You’ll hear about the types of business organizations and how partners could help. You will need to consider liability and how insurance can protect a business. \nSpeaker:  Michael L. Thompson\, Beverly Branch Manager\, SCORE Northeast Massachusetts \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/from-idea-to-profit-launching-your-entrepreneurial-journey/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:New Business,Small Business,START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230907T083000
DTEND;TZID=America/New_York:20230907T100000
DTSTAMP:20260606T150351
CREATED:20230804T155341Z
LAST-MODIFIED:20230906T151359Z
UID:10000107-1694075400-1694080800@enterprise.sperlingsandbox.com
SUMMARY:Maximizing Your Business Impact: Mastering Video Marketing on Social Media
DESCRIPTION:Come to this workshop and unlock the full potential of video marketing across all social media platforms. With the digital landscape constantly evolving\, incorporating videos effectively into your social media strategy has become an indispensable skill for any thriving business. Join us as we dive into the world of social media video marketing\, exploring the essential tools\, techniques\, and strategies that will catapult your brand’s presence and engagement to new heights. This workshop is tailored to meet the needs of all business owners seeking to harness the power of visual storytelling. \n  \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/maximizing-your-business-impact-mastering-video-marketing-on-social-media/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Marketing,Workshops
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230628T071500
DTEND;TZID=America/New_York:20230628T120000
DTSTAMP:20260606T150351
CREATED:20230612T144348Z
LAST-MODIFIED:20230620T151125Z
UID:10000105-1687936500-1687953600@enterprise.sperlingsandbox.com
SUMMARY:Future of Work Symposium
DESCRIPTION:Future of Work Symposium\nWednesday\, June 28\, 2023\n7:15 am – 12:00pm| Hawthorne Hotel | Salem\, MA\nWhat does the future of work look like? \nHow can we be prepared for it?\nCome to this Symposium where the Future of Work will be examined:\n\n The North Shore Alliance will release two economic reports of the North Shore’s Business Composition and the Future of Work that reveals trends\, remote work impact and more. \n Massachusetts Secretary of Education Dr. Patrick Tutwiler will share the Vision for Education and the Workforce as part of the Alliance Policymakers Series \nStefanie Heiter\, Founder & CEO of Bridging Distance will share her expert knowledge about Best Business Workplace Practices and ask that participants share their experience. \n A Public/Private Workforce Issues Panel will discuss Affordable Housing\, Business Challenges\, Labor Force Imbalance and Transportation. \n\n  \n Symposium Schedule\n7:15 am – 8:00 am       Registration\, Breakfast & Networking \n8:15 am – 8:30 am       Open Program and Welcoming Remarks \n 8:30 am – 8:55 am      Presentation of Alliance Economic Reports \n                                              Professor Lorri Krebs\, Salem State University \n9:00 am – 9:45 am       Policymaker Keynote Speaker \n                                               Dr. Patrick Tutwiler\, Secretary of Education \n9:45 am – 10:45 am     Future of Work – Best Business Workplace Practices with Table Breakout Sessions \n                                              Stefanie Heiter\, Founder & CEO\, Bridging Distance \n10:45 am – 11:45 am   Workforce Panel Discussion \n                                             Mayor Mike Cahill\, City of Beverly (Chair\, North Shore Alliance for Economic Development) \n                                             Mayor Jared Nicholson\, City of Lynn \n                                             David Morales\, General Manager\, Unicare \n                                             Mary Sarris\, Executive Director\, MassHire Workforce Board \n11:45 am                         Next Steps and Adjournment
URL:https://enterprise.sperlingsandbox.com/event/future-of-work-symposium/
LOCATION:Hawthorne Hotel\, 18 Washington Square W\, Salem\, MA\, 01970\, United States
CATEGORIES:Policy Makers Series
GEO:42.5226231;-70.8902909
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230613T083000
DTEND;TZID=America/New_York:20230613T100000
DTSTAMP:20260606T150351
CREATED:20230405T113539Z
LAST-MODIFIED:20230406T141529Z
UID:10000101-1686645000-1686650400@enterprise.sperlingsandbox.com
SUMMARY:Unlock the Power of AI in Digital Marketing: An Introduction     (In-Person Workshop)
DESCRIPTION:Are you ready to take your digital marketing and marketing strategies to the next level? Join us for a workshop on Intro to AI in your Marketing! Learn to use Artificial Intelligence to improve every stage of your marketing strategy\, from start to finish. We’ll cover the basics of AI and how it can be applied to generating new marketing ideas\, building marketing materials\, personalizing customer experiences\, and generating content. We’ll also show you how to create a strategy that uses AI to drive better results. So get ready to take your digital marketing skills to the future with AI!
URL:https://enterprise.sperlingsandbox.com/event/unlock-the-power-of-ai-in-digital-marketing-an-introduction-in-person-workshop/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Technology,Workshops
GEO:42.4993866;-70.8942894
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230608T080000
DTEND;TZID=America/New_York:20230608T090000
DTSTAMP:20260606T150351
CREATED:20230428T140535Z
LAST-MODIFIED:20230501T170926Z
UID:10000104-1686211200-1686214800@enterprise.sperlingsandbox.com
SUMMARY:Alliance Policymakers Series: Secretary Rebecca Tepper - Executive Office of Energy & Environmental Affairs
DESCRIPTION:Alliance Policymakers Series Speaker – Thursday\, June 8th from 8:00am-9:00am Hawthorne Hotel – Secretary Rebecca Tepper – Executive Office of Energy & Environmental Affairs. \nMeeting Schedule \n7:30 Doors open with a light breakfast available and networking. \n8:00 – 9:00: Secretary Rebecca Tepper will provide an update of the Energy and Environmental Priorities of the Healey-Driscoll Administration. Followed by a Q & A session.
URL:https://enterprise.sperlingsandbox.com/event/alliance-policymakers-series-secretary-rebecca-tepper/
LOCATION:Hawthorne Hotel\, 18 Washington Square W\, Salem\, MA\, 01970\, United States
CATEGORIES:Policy Makers Series
GEO:42.5226231;-70.8902909
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230601T083000
DTEND;TZID=America/New_York:20230601T100000
DTSTAMP:20260606T150351
CREATED:20230414T123954Z
LAST-MODIFIED:20230414T123954Z
UID:10000070-1685608200-1685613600@enterprise.sperlingsandbox.com
SUMMARY:Your Network is Your Networth - How to Network Now (In-Person Workshop)
DESCRIPTION:Amy Pocsik\, WBL Co-Founder and networking pro can’t wait to share her top strategies\, tips and tools for building a powerful network. \nIn this high-vibe workshop\, you’ll learn how to: \n\nconnect with others to open doors and generate opportunities for your business\nbuild community around your brand\ncreate a sales force that doesn’t cost anything\nleverage social platforms\n\nPLUS\, the key mindset shifts to make networking feel comfortable\, natural and most importantly\, authentic.
URL:https://enterprise.sperlingsandbox.com/event/your-network-is-your-networth-how-to-network-now-in-person-workshop/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230524T090000
DTEND;TZID=America/New_York:20230524T100000
DTSTAMP:20260606T150351
CREATED:20230403T150038Z
LAST-MODIFIED:20230403T150255Z
UID:10000099-1684918800-1684922400@enterprise.sperlingsandbox.com
SUMMARY:Small Business Resource Series:  Massachusetts Health Care Connector (WEBINAR)
DESCRIPTION:The Health Care Connector for Business Information Session \nSmall businesses that need to offer affordable\, quality health insurance to employees can learn about cost-effective options from the Massachusetts Health Connector for Business. During this session\, representatives from the Commonwealth’s health insurance exchange will detail how small businesses can find plans that provide great benefits with lower premiums\, other opportunities to save money through federal tax credits and 15 percent rebates through the ConnectWell program\, along with options that give employees the flexibility to pick the plan that best meets their needs. Whether you currently offer coverage and are looking for a better plan\, or you want to offer health insurance for the first time\, you can enroll online or find a local broker ready to help you find a great plan for your company and employees. \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar.
URL:https://enterprise.sperlingsandbox.com/event/small-business-resource-series-massachusetts-health-care-connector-webinar/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230523T083000
DTEND;TZID=America/New_York:20230523T100000
DTSTAMP:20260606T150351
CREATED:20230424T131841Z
LAST-MODIFIED:20230424T131841Z
UID:10000102-1684830600-1684836000@enterprise.sperlingsandbox.com
SUMMARY:Social Media Basics: The Do's and Don'ts of Today's Popular Platforms (In-Person Workshop)
DESCRIPTION:Social media basics is a workshop that teaches the core tenants\, best practices and foundations of today’s most popular social media platforms. We’ll begin with the 101\, covering key concepts like “what is an algorithm?”\, then move into the do’s and don’ts of Facebook\, Instagram\, Pinterest\, YouTube and TikTok. At the end\, attendees will be given my social media checklists to take home and review.
URL:https://enterprise.sperlingsandbox.com/event/social-media-basics-the-dos-and-donts-of-todays-popular-platforms-in-person-workshop/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Social Media,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230517T090000
DTEND;TZID=America/New_York:20230517T100000
DTSTAMP:20260606T150351
CREATED:20230411T131047Z
LAST-MODIFIED:20230411T131540Z
UID:10000100-1684314000-1684317600@enterprise.sperlingsandbox.com
SUMMARY:Small Business Resource Series: Mass Development (WEBINAR)
DESCRIPTION:MassDevelopment – A Resource Your Business Should Know About \nMassDevelopment\, the Commonwealth’s Development Finance Agency and Land Bank\, offers financing and real estate solutions to support companies and nonprofits\, increase housing\, eliminate blight\, and drive economic growth across Massachusetts.  Come to this workshop and learn how MassDevelopment: \n\nTeams up with local banks to deliver creative financing solutions for businesses and organizations\nOffers cost-effective ways for companies to finance capital projects\, new equipment\, and facility expansions\, including through the new States Small Business Credit Initiative which offers flexible financing\nWorks with housing developers to access historic tax credits and provides a range of financing options\nHas financing solutions and programs that are designed to help Massachusetts manufacturers thrive\nSupports nonprofits with financing options to upgrade equipment\, build new structures\, or renovate existing one\n\nSpeaker: Geetha Rao Ramani\, Vice President Business Development – North Region\, MassDevelopment \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar.
URL:https://enterprise.sperlingsandbox.com/event/small-business-resource-series-mass-development-webinar/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230511T150000
DTEND;TZID=America/New_York:20230511T163000
DTSTAMP:20260606T150351
CREATED:20230424T173738Z
LAST-MODIFIED:20230424T173738Z
UID:10000103-1683817200-1683822600@enterprise.sperlingsandbox.com
SUMMARY:#LeadTheChange Women Owned Business Roundtable
DESCRIPTION:Join us for our #LeadTheChange Business Roundtable Series geared towards Meaningful Access & Upward Mobility for All. This is an opportunity to meet with business leaders and the community at large in an environment that fosters learning\, networking\, and information exchange related to your business growth and workforce development. \nAbout the Event\nIn the U.S.\, Women-Owned Business Enterprises (WBEs) contribute substantially to the economy. According to recent statistics\, there are over 12.3 million women-owned businesses in the U.S. That is an exponential growth compared to 1972\, when there were only 402\,000 women-owned businesses in the nation. Additionally\, women-owned businesses employed 10.8 million workers in 2019\, an increase of 28% from 2012; in comparison\, men-owned businesses had a 10.8% workforce growth over the same period. \nWhile this appears to be an optimistic outlook for women business owners\, women continue fighting for their fair share. The lack of equal access to capital is echoed in the 2022 Women & Minority Business Owner Spotlight report\, with 29% of women business owners saying they don’t think they’ll ever have equal access to capital. As the National Women’s Business Council call to action in their annual report states\, “Now\, more than ever\, we must press for the change we know is possible and vital to the success of women business owners and our global economy.” \nCommonwealth Corporation and our local partners are dedicated to aggressively addressing the constraints in place to ensure the short-term survival and long-term success of Women-Owned Businesses Enterprises. \nWe will be hosting a dynamic panel discussion\, followed by an interactive roundtable\, where we will be discussing how to create meaningful access to state funding\, what barriers are in place\, and which programs are available to overcome these barriers and promote impact and success. \nThis event will also have a component of networking and referrals with local partners that cater to Women-Owned Businesses. There is no cost to attend this event.
URL:https://enterprise.sperlingsandbox.com/event/leadthechange-women-owned-business-roundtable/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Women in Business,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230510T090000
DTEND;TZID=America/New_York:20230510T100000
DTSTAMP:20260606T150351
CREATED:20230403T152319Z
LAST-MODIFIED:20231205T020311Z
UID:10000054-1683709200-1683712800@enterprise.sperlingsandbox.com
SUMMARY:Small Business Resource Series: Mass Growth Capital Corporation (WEBINAR)
DESCRIPTION:Mass Growth Capital Corporation is a resource that every small business should know about because every small business needs working capital.  Don’t miss the opportunity to learn about MGCC and the services they provide to support small businesses.  Their solutions are tailored to each small business in Massachusetts to help them stabilize and grow.  Come to this workshop and see if their small business loan and grant programs for businesses such and Biz-M-Power (a crowdfunding matching grant) and Empower Digital (funding to help businesses improve their digital capabilities) can help your business grow! \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar.
URL:https://enterprise.sperlingsandbox.com/event/small-business-resource-series-mass-growth-capital-corporation-webinar-may/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230509T083000
DTEND;TZID=America/New_York:20230509T100000
DTSTAMP:20260606T150351
CREATED:20230403T151202Z
LAST-MODIFIED:20230803T140009Z
UID:10000015-1683621000-1683626400@enterprise.sperlingsandbox.com
SUMMARY:AI for Small Business (In-Person Workshop)
DESCRIPTION:Are you tired of hearing about AI and wondering what the fuss is all about? Does the mention of artificial intelligence make you think of robots taking over your business\, or just confuse you altogether? Fear not\, fellow small business owners! Our upcoming workshop\, “AI for Small Businesses\,” is here to save the day and debunk those AI myths that keep you up at night. \nGet ready to have your mind blown by the endless possibilities that AI has in store for your business. From automating tedious tasks (bye-bye\, manual data entry!) to making your marketing campaigns shine like a well-oiled machine\, AI is the secret ingredient your small business needs to stay ahead in this competitive world.  So join us for this workshop\, and who knows – you might just walk out with the confidence of Iron Man and a new AI-powered sidekick to help take your business to new heights! Remember\, they say laughter is the best medicine\, but in this case\, a little AI education might just be the cure for your small business woes!
URL:https://enterprise.sperlingsandbox.com/event/ai-for-small-business/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Technology,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230413T083000
DTEND;TZID=America/New_York:20230413T100000
DTSTAMP:20260606T150351
CREATED:20230331T175712Z
LAST-MODIFIED:20230403T175236Z
UID:10000098-1681374600-1681380000@enterprise.sperlingsandbox.com
SUMMARY:Solving Business Problems with Podcasts (In-Person Workshop)
DESCRIPTION:“Should I start a podcast for my business?” — you\, probably.  \nGreat question!  In today’s highly competitive market\, businesses are always on the lookout for innovative ways to engage with customers\, build brand awareness\, and increase revenue. Branded podcasts have emerged as a powerful tool to address these challenges\, offering businesses an opportunity to create unique and compelling content that resonates with their target audience. In this workshop\, we’ll explore the various business problems that branded podcasts can help solve. \n\nBrand awareness\nThought leadership & industry expertise\nCustomer relationships\nDiversifying content marketing\nSEO\nExpanding partnerships\n\nWe will walk through real-life examples of each of these AMEX\, Allianz\, LUSH Handmade Cosmetics\, Amazon\, RBC\, Genome BC and more. \nAlthough we’ll be focusing on big brand examples\, we will share resources\, concepts and best practices that will benefit organizations of all sizes.
URL:https://enterprise.sperlingsandbox.com/event/solving-business-problems-with-podcasts-in-person-workshop/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230330T083000
DTEND;TZID=America/New_York:20230330T100000
DTSTAMP:20260606T150351
CREATED:20230126T133913Z
LAST-MODIFIED:20230127T185325Z
UID:10000069-1680165000-1680170400@enterprise.sperlingsandbox.com
SUMMARY:How Can I Grow My Business? (In-Person Workshop)
DESCRIPTION:In-Person Workshop – Enterprise Center 121 Loring Avenue\, Salem MA \nSpeaker: Robert Schick\, SCORE Certified Mentor\, Northeast Massachusetts Chapter \nReady to expand your business?  Learn how to evaluate what works well and develop a roadmap for growth. \nPlease join the Enterprise Center and Robert Schick\, SCORE Certified Mentor\, Northeast Massachusetts Chapter for this ninety minute interactive workshop.  The workshop will include a question-and-answer segment. \nThis informative workshop is offered at no cost in partnership with SCORE\, Northeast Massachusetts Chapter and is being co-sponsored in partnership with the North Shore Alliance for Economic Development\, Salem Chamber of Commerce and the Massachusetts Office of Business Development (MOBD)
URL:https://enterprise.sperlingsandbox.com/event/how-can-i-grow-my-business-in-person-workshop/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230316T083000
DTEND;TZID=America/New_York:20230316T100000
DTSTAMP:20260606T150351
CREATED:20230126T131336Z
LAST-MODIFIED:20230307T141735Z
UID:10000096-1678955400-1678960800@enterprise.sperlingsandbox.com
SUMMARY:Business Plans for Small Business (In-Person Workshop)
DESCRIPTION:In-Person Workshop – Enterprise Center 121 Loring Avenue\, Salem MA \nSpeaker: Robert Schick\, SCORE Certified Mentor\, Northeast Massachusetts Chapter \nDo I really need a business plan? Learn how the key elements of a business plan can help you start or grow your business. \n  \nPlease join the Enterprise Center and Robert Schick\, SCORE Certified Mentor\, Northeast Massachusetts Chapter for this ninety minute interactive workshop.  The workshop will include a question-and-answer segment. \nThis informative workshop is offered at no cost in partnership with SCORE\, Northeast Massachusetts Chapter and is being co-sponsored in partnership with the North Shore Alliance for Economic Development\, Salem Chamber of Commerce and the Massachusetts Office of Business Development (MOBD) \n 
URL:https://enterprise.sperlingsandbox.com/event/business-plans-for-small-business-in-person-workshop/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230309T083000
DTEND;TZID=America/New_York:20230309T100000
DTSTAMP:20260606T150351
CREATED:20230125T164344Z
LAST-MODIFIED:20230306T134902Z
UID:10000116-1678350600-1678356000@enterprise.sperlingsandbox.com
SUMMARY:Hiring & Managing In Uncertain Times? (In-Person Workshop)
DESCRIPTION:In-Person Workshop – Enterprise Center 121 Loring Avenue\, Salem MA \nSpeaker: Laurie LaBrie\, SPHR\, SHRM-SCP\, Senior HR Business Partner\, Integrated Human Resources\, Inc. \nThe workplace continues to be an ever evolving environment.  The recruitment and management of employees has become more competitive and time consuming for business owners and managers. There are many things that make up a successful recruiting and retention strategy.  The goal of this workshop is to: \n  \n\nDiscuss recruiting tools\, trends and challenges\nFind ways to make your process more effective\nLook at the impact of recruiting throughout the entire employee lifecycle\nDevelop a team of people to assist with successful recruiting\n\n\nAssess staffing needs in light of a potential economic downturn\n\n  \nThe workshop will include a question-and-answer segment.  This informative workshop is offered at no cost and is being sponsored in partnership with the Enterprise Center at SSU\, North Shore Alliance for Economic Development \, Salem Chamber of Commerce and the Massachusetts Office of Business Development (MOBD). \n 
URL:https://enterprise.sperlingsandbox.com/event/hiring-managing-in-uncertain-times-in-person-workshop/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230302T083000
DTEND;TZID=America/New_York:20230302T100000
DTSTAMP:20260606T150351
CREATED:20221222T185234Z
LAST-MODIFIED:20230306T135820Z
UID:10000041-1677745800-1677751200@enterprise.sperlingsandbox.com
SUMMARY:The Do’s and Don’ts of Designing Your Website (In-Person Workshop)
DESCRIPTION:In-Person Workshop – Enterprise Center 121 Loring Avenue\, Salem MA \nSpeaker:  Mike Sperling\, Founder & Director\, Sperling Interactive \n We will look at what separates a successful website from an ineffective website.  We will walk through the process we use to plan\, design and execute a new website.  We will think about all of the audiences that may be coming to your website and how to fulfill their needs and most importantly how to successfully convert those visiting the site into customers. \nSpeaker:  Speaker:  Mike Sperling\, Founder & Director\, Sperling Interactive \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development\, Salem Chamber of Commerce and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/the-dos-and-donts-of-designing-your-website/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Design,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230228T090000
DTEND;TZID=America/New_York:20230228T103000
DTSTAMP:20260606T150351
CREATED:20230124T161954Z
LAST-MODIFIED:20230306T140553Z
UID:10000008-1677574800-1677580200@enterprise.sperlingsandbox.com
SUMMARY:What You Should Know About Doing Business Online (Webinar)
DESCRIPTION:Shehla Syed\, IP Strategist & Litigator\, Trademark\, Copyright & Patent Attorney \n  \nSince the pandemic\, the shift to more on-line business is everywhere.  As beneficial as it is to conduct business online\, it is also challenging to navigate the changing landscape\, understanding your obligation & responsibilities and legal pitfalls. \n  \nThis presentation will discuss how you can protect your business\, avoid the pitfalls\, and answer questions such as: \n\nHow do I work with contractors and use third party content on my website in a way that limits my liability?\nCan I use the names or logos of other companies on my website?\nHow can website terms of use protect my business?\nHow can I prevent others from copying me?\nHow do I protect my customers information?\n\n  \nThis presentation will also provide an overview of intellectual property (patents\, trademarks\, copyrights and trade secrets) and how you can use these tools to increase your competitiveness and create value in your business. Shehla Syed is an experienced attorney who counsels clients on all aspects of their intellectual property – trademarks\, copyrights\, patents and trade secrets – to help them maximize the value and enforceability of their content\, brands and technology. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development\, Salem Chamber of Commerce and the Massachusetts Office of Business Development (MOBD). \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar.
URL:https://enterprise.sperlingsandbox.com/event/lunchtime-learning-what-you-should-know-about-doing-business-online-in-person-workshop/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230209T083000
DTEND;TZID=America/New_York:20230209T100000
DTSTAMP:20260606T150351
CREATED:20221222T172502Z
LAST-MODIFIED:20230127T184441Z
UID:10000032-1675931400-1675936800@enterprise.sperlingsandbox.com
SUMMARY:Key Elements To Successful Email Marketing (In-Person Workshop)
DESCRIPTION:In-Person Workshop – Enterprise Center 121 Loring Avenue\, Salem MA \nSpeaker:  Mike Sperling\, Founder & Director\, Sperling Interactive \n  \nWe will explore how to set up a successful email marketing campaign.  This will include a look at the platforms\, building audiences\, email templates and email marketing automation.  We will also look at the interpretation of the analytics provided. \n  \nSpeaker:  Speaker:  Mike Sperling\, Founder & Director\, Sperling Interactive \n  \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development\, Salem Chamber of Commerce and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/key-elements-to-successful-email-marketing/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Marketing,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230202T083000
DTEND;TZID=America/New_York:20230202T100000
DTSTAMP:20260606T150351
CREATED:20230124T160203Z
LAST-MODIFIED:20230127T184149Z
UID:10000097-1675326600-1675332000@enterprise.sperlingsandbox.com
SUMMARY:The Essential Steps In Starting A Business (In-Person Workshop)
DESCRIPTION:Are you ready to start your own business? Learn the myths of entrepreneurship and what it really takes to start your own business. \nPlease join the Enterprise Center and Robert Schick\, SCORE Certified Mentor\, Northeast Massachusetts Chapter for this ninety minute interactive workshop.  The workshop will include a question-and-answer segment. \n  \nThis informative workshop is offered at no cost in partnership with SCORE\, Northeast Massachusetts Chapter and is being co-sponsored in partnership with the North Shore Alliance for Economic Development\, Salem Chamber of Commerce \nand the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/the-essential-steps-in-starting-a-business-in-person-workshop/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230126T083000
DTEND;TZID=America/New_York:20230126T100000
DTSTAMP:20260606T150351
CREATED:20221222T151202Z
LAST-MODIFIED:20230125T122707Z
UID:10000068-1674721800-1674727200@enterprise.sperlingsandbox.com
SUMMARY:How To Develop Your 2023 Marketing Plan (Now a Webinar)
DESCRIPTION:Start the year off right by developing your 2023 Marketing Plan!  In this workshop you will learn the components to help you decide what makes sense for your marketing plan – social media\, content creation\, video\, traditional ads\, search\, earned media and other traditional and digital forms of marketing.  Don’t miss this opportunity to get a jump start on 2023 with a solid Marketing Plan. \nSpeaker:  Mike Sperling\, Founder & Director\, Sperling Interactive \nCo-Sponsored by North Shore Alliance for Economic Development
URL:https://enterprise.sperlingsandbox.com/event/how-to-develop-your-2023-marketing-plan/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Marketing,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230124T083000
DTEND;TZID=America/New_York:20230124T100000
DTSTAMP:20260606T150351
CREATED:20221222T144252Z
LAST-MODIFIED:20230103T163632Z
UID:10000095-1674549000-1674554400@enterprise.sperlingsandbox.com
SUMMARY:Customer Service: De-escalating Difficult Customers (In-Person Workshop)
DESCRIPTION:Business owners and frontline employees interact with a variety of customers and behavior.  This inter-active workshop will help front line personnel with situational awareness and strategies to recognize and respond to problematic behavior.   Participants will learn about body language\, tone of voice and active/reflective listening to de-escalate situations and create a safer and more productive environment. \n  \nSpeaker:  Joseph (Paul) Manley\, Founder\, Risk Mitigation Technologies\, LLC \nCo-Sponsored by Salem Main Streets\, North Shore Alliance for Economic Development
URL:https://enterprise.sperlingsandbox.com/event/customer-service-de-escalating-difficult-customers/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230119T083000
DTEND;TZID=America/New_York:20230119T100000
DTSTAMP:20260606T150351
CREATED:20221222T135043Z
LAST-MODIFIED:20230118T160649Z
UID:10000094-1674117000-1674122400@enterprise.sperlingsandbox.com
SUMMARY:Pricing Your Product and Services (Now a Webinar)
DESCRIPTION:Learn about pricing concepts\, the role of pricing in a company’s strategy and a simple four-step process to determine pricing based on costs\, customer goals\, trends and competition. \nSpeaker:  Barry Horwitz\, President\, Horwitz & Company \nCo-Sponsored by North Shore Alliance for Economic Development
URL:https://enterprise.sperlingsandbox.com/event/pricing-your-product-and-services/
LOCATION:Online Course\, Salem State University\, Salem\, MA
CATEGORIES:Finance,Online,Workshops
GEO:42.504919;-70.891175
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Online Course Salem State University Salem MA;X-APPLE-RADIUS=500;X-TITLE=Salem State University:geo:-70.891175,42.504919
END:VEVENT
END:VCALENDAR