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X-WR-CALDESC:Events for The Enterprise Center
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DTSTART;TZID=America/New_York:20260106T083000
DTEND;TZID=America/New_York:20260106T103000
DTSTAMP:20260606T075640
CREATED:20251222T160243Z
LAST-MODIFIED:20251222T160653Z
UID:10000084-1767688200-1767695400@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday – Your Personal Brand: Your Most Valuable Asset
DESCRIPTION:This workshop is designed for startup businesses seeking to build a strong\, authentic brand from the ground up. Participants will learn how to apply the Entrepreneur’s Edge—Trust\, Differentiation\, and Premium Pricing—to craft a compelling branding statement and harness the Power of Story to connect with their audience. \nThe session also covers the 3 C’s of Content—Create\, Curate\, and Converse—with practical guidance on building and optimizing your digital hub\, including LinkedIn and other key platforms. Finally\, participants will learn how to monitor and close their Brand Gap to ensure their brand promise aligns with customer perception. \nMichael Thompson; Certified Score Mentor \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/your-personal-brand-your-most-valuable-asset/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260115T080000
DTEND;TZID=America/New_York:20260115T170000
DTSTAMP:20260606T075640
CREATED:20260115T170159Z
LAST-MODIFIED:20260115T170209Z
UID:10000157-1768464000-1768496400@enterprise.sperlingsandbox.com
SUMMARY:Hello
DESCRIPTION:testing 2
URL:https://enterprise.sperlingsandbox.com/event/hello/
LOCATION:Enterprise Center\, MA
GEO:42.4993866;-70.8942894
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260121T090000
DTEND;TZID=America/New_York:20260121T100000
DTSTAMP:20260606T075640
CREATED:20260108T145735Z
LAST-MODIFIED:20260109T124737Z
UID:10000093-1768986000-1768989600@enterprise.sperlingsandbox.com
SUMMARY:State Resource Series: MassHire - North Shore Career Center (WEBINAR)
DESCRIPTION:Please join this important webinar to learn about MassHire – North Shore Career Center resources to help businesses. Eliud Alcala\, Deputy Director at MassHire – North Shore Career Center will conduct this webinar and discuss the comprehensive\, no-cost resources available through the MassHire North Shore Career Center to help you attract\, train\, and retain talent including: \nBusiness Resources & Recruitment: Discover how to leverage MassHire for Businesses to access a vast pool of qualified local talent and utilize tailored recruitment services. \nCareer Fairs & Hiring Events: Learn how to participate in regional career fairs and industry-specific hiring events to streamline your candidate search. \nApprenticeship Programs: Understand the benefits of sponsoring a Registered Apprenticeship\, allowing your business to build a pipeline of skilled workers trained to your exact specifications. \nIndustry-Specific Training: Explore high-demand training initiatives in Trades\, Manufacturing\, and Healthcare\, including programs like the Career Technical Initiative (CTI) that provide hands-on technical training for your future employees. \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar. \nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/state-resource-series-masshire-north-shore-career-center-webinar/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260127T083000
DTEND;TZID=America/New_York:20260127T103000
DTSTAMP:20260606T075640
CREATED:20251204T161205Z
LAST-MODIFIED:20251205T133136Z
UID:10000153-1769502600-1769509800@enterprise.sperlingsandbox.com
SUMMARY:AI & Navigating the Next Era of Search & Discovery
DESCRIPTION:AI & Navigating the Next Era of Search & Discovery is a 2-hour\, no-fluff workshop for small business owners who want to understand how customers actually find them now through Google\, AI overviews\, chatbots\, and beyond. We’ll break down how search behavior is changing\, why traditional SEO alone isn’t enough anymore\, and what that means for your visibility. \nYou’ll learn the 4 pillars of AI success for small businesses:\n• GEO/AEO – showing up in AI-driven answers and social listening\n• Conversational chatbots – turning your website into a 24/7 problem-solver\n• Personalization with AI – giving customers “made-for-me” experiences at scale\n• Privacy – using AI responsibly without wrecking trust \nFor the second half of this workshop we will conduct a “Search & Discovery Reality Check” Audit. This will be a live audit where each business can look itself up the way real customers do on Google\, maps\, and “near me” searches\, ChatGPT\, etc. to see what actually shows up (and what doesn’t). Attendees leave with a short\, prioritized list of fixes to improve how their business appears across search and AI-powered discovery. \n  \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/ai-navigating-the-next-era-of-search-discovery/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Small Business,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260129T083000
DTEND;TZID=America/New_York:20260129T103000
DTSTAMP:20260606T075640
CREATED:20251226T153934Z
LAST-MODIFIED:20260108T174132Z
UID:10000152-1769675400-1769682600@enterprise.sperlingsandbox.com
SUMMARY:How to Build a Network That Works for You - Beyond Networking with Mikki Wilson
DESCRIPTION:We’ve all been told to “network”—but why does building a network feel like work? Were you ever taught how to network in a way that works for you? \nIn this first session of the Beyond Networking series\, we’ll take a real-world look at what makes a network work efficiently and effectively. Spoiler: it’s not just about showing up\, shaking hands\, and swapping business cards. A network is a sustainable support system that aligns with your business goals\, values\, and current growth stage. \nYou’ll learn how to evaluate your existing connections\, identify the types of support your business needs\, and start designing a network that works for you—not the other way around. \nWhether you’re new to business or looking to evolve your strategy\, this session helps you shift from transactional networking to intentional relationship-building—so you can plan for support while building the network and connections you need for sustainable growth. \nAttend one or both sessions. Each workshop stands independently—and together\, they’ll help you build the system and connections your business needs to grow. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/beyond-networking-with-mikki-wilson-how-to-build-a-network-that-works-for-you-part-1-of-2-in-the-beyond-networking-series/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Networking,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260203T083000
DTEND;TZID=America/New_York:20260203T103000
DTSTAMP:20260606T075640
CREATED:20251222T160926Z
LAST-MODIFIED:20251222T160926Z
UID:10000085-1770107400-1770114600@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday – Essential Cybersecurity Fundamentals
DESCRIPTION:This workshop is designed for all businesses seeking practical\, cost-effective approaches to cybersecurity. Participants will learn essential cybersecurity practices for resource-constrained organizations\, including how to identify common threats\, implement effective defenses on limited budgets\, protect customer data\, secure remote and hybrid work environments\, and develop realistic incident response plans. \nThe session also emphasizes building a security-aware company culture and applies real-world scenarios to deliver actionable strategies. Attendees will leave with a practical cybersecurity roadmap tailored to their business needs and resources. \nNiraj Kaushik Certified SCORE mentor; VP at a global cybersecurity company \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/start-up-tuesday-essential-cybersecurity-fundamentals/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260224T083000
DTEND;TZID=America/New_York:20260224T103000
DTSTAMP:20260606T075640
CREATED:20260108T183900Z
LAST-MODIFIED:20260108T183900Z
UID:10000154-1771921800-1771929000@enterprise.sperlingsandbox.com
SUMMARY:Income Tax & Self-Employment: Tips for Small Business Owners
DESCRIPTION:Small business owners\, make your 2025 tax filing season easy! Join tax and business attorneys for this in-person workshop and arm yourself with essential knowledge to help you prevent income tax issues. There will be Q&A time\, so bring your questions for the attorneys! \nTopics Covered: \n· Schedule C: The Most Audited Schedule on 1040 (Personal Tax Return) \n· Best Practices for Recordkeeping and Evidence-gathering to Prepare for an Audit \n· Self-Employment Tax & Income Tax \n· Quarterly Estimated Tax Payments \n· 1099s: What They Are\, When to Issue Them\, What to Do If You Receive Them \n· Avoiding IRS Penalties & Interest \n· IRS.gov & Mass. Tax Connect: Setting Up Accounts for Your Business \nWho Should Attend: \n· Small Business Owners (sole proprietors\, partners\, LLC-members\, etc.) \n· Entrepreneurs and Start-up Founders \n· Gig-workers or anyone receiving 1099s \n· Entrepreneurs and Start-up Founders \n· Business Consultants and anyone interested in Business Management \nFacilitators: Velinda Peralta Bolduc\, Jenny Eldred
URL:https://enterprise.sperlingsandbox.com/event/income-tax-self-employment-tips-for-small-business-owners-2/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Legal,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260225T083000
DTEND;TZID=America/New_York:20260225T103000
DTSTAMP:20260606T075640
CREATED:20260113T191731Z
LAST-MODIFIED:20260113T191731Z
UID:10000156-1772008200-1772015400@enterprise.sperlingsandbox.com
SUMMARY:Run Your Non-Profit like a Business (WEBINAR)
DESCRIPTION:A nonprofit is an actual business and needs to be managed like one. This includes all the normal financial\, operational\, sales (fundraising) and regulatory issues all small organizations deal with\, especially striving to break even on revenue and expenses. Any nonprofit runs the risk of using up its assets and going out of business and with it\, its mission. For both new and existing small profits\, learn the fundamentals of running a nonprofit like a business to help your nonprofit fulfill its mission. Topics covered include: Governance\, Boards/Annual Reports (990’s)\, Financial/management reporting\, Taxes\, compliance/other regulatory matters\, Fundraising. \nThis informative webinar is offered at no cost and is being sponsored in partnership with the and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/run-your-non-profit-like-a-business-webinar/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Professional Development
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260226T083000
DTEND;TZID=America/New_York:20260226T103000
DTSTAMP:20260606T075640
CREATED:20251226T154416Z
LAST-MODIFIED:20260108T174247Z
UID:10000091-1772094600-1772101800@enterprise.sperlingsandbox.com
SUMMARY:The #1 Question You Should Be Ready to Answer (and Ask) - Beyond Networking with Mikki Wilson
DESCRIPTION:We’ve all been at a networking event\, and someone asks\, “How can I support you?” Suddenly\, you’re stumped. You know it’s a great question\, but you’re not sure how to answer it. Or worse\, you say\, “I think I’m good right now\,” and lose an opportunity to continue the conversation. \nIn Part 2 of the Beyond Networking series\, we’ll explore the one question that turns networking from small talk to strategic conversation\, whether you’re answering it or asking it. \nYou’ll learn how to get clear on the kind of support your business needs right now\, how to communicate that confidently\, and how to turn everyday conversations into opportunities that lead to measurable outcomes. You’ll also learn how to leverage this question as a tool to become a connector for others in your network. \nWhether you’re growing a business\, leading a team\, or expanding your influence\, this session will help shift you from surface-level conversations to intentional exchanges—so you ask for the support you need and build a network that works for you. \nAttend one or both sessions. Each workshop stands independently—and together\, they’ll help you build the system and connections your business needs to grow. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/beyond-networking-with-mikki-wilson-the-1-question-you-should-be-ready-to-answer-and-ask-part-2-of-2-in-the-beyond-networking-series/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Networking,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260303T083000
DTEND;TZID=America/New_York:20260303T103000
DTSTAMP:20260606T075640
CREATED:20251222T161313Z
LAST-MODIFIED:20251222T161541Z
UID:10000086-1772526600-1772533800@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday – Making your First Hire a Success
DESCRIPTION:This workshop is designed for early-stage businesses preparing to grow beyond a one-person operation. Making the transition to hiring additional help is a significant business milestone\, and doing it well is critical to sustainable growth. \nParticipants will learn essential practices for hiring and retaining the right people\, whether contractors or employees\, and how to align new talent with the real needs of the business. The session covers how to determine when to use contractors versus employees\, craft clear and effective role requirements\, and interview for the skills and capabilities you actually need—so new hires can contribute meaningfully from day one. \nTrupti Banda & Natasha Martin\, Partners Breed’s Hill HR Solutions \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/making-your-first-hire-a-success/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260311T090000
DTEND;TZID=America/New_York:20260311T100000
DTSTAMP:20260606T075640
CREATED:20260107T144934Z
LAST-MODIFIED:20260107T144934Z
UID:10000092-1773219600-1773223200@enterprise.sperlingsandbox.com
SUMMARY:Introduction to State Contracting Opportunities for Small Businesses  (WEBINAR)
DESCRIPTION:Unlock Business Opportunities with the Commonwealth of Massachusetts! \nDid you know that the Commonwealth of Massachusetts spends billions of dollars each year on goods and services—from office supplies to consulting services—through its network of Statewide Contract vendors? \nJoin us for an informative workshop designed specifically for small businesses interested in learning how to do business with the state. \nIn this session\, you’ll learn: \n\nHow the state procurement process works\nAn introduction to COMMBUYS\, the Commonwealth’s online procurement platform\nThe benefits of becoming a Statewide Contract vendor\nPractical next steps to get your business ready for state contracting opportunities\n\nDon’t miss this opportunity to learn how to do business with the State of Massachusetts. \n  \nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/introduction-to-state-contracting-opportunities-for-small-businesses-webinar/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260312T083000
DTEND;TZID=America/New_York:20260312T103000
DTSTAMP:20260606T075640
CREATED:20251222T161828Z
LAST-MODIFIED:20260106T154244Z
UID:10000087-1773304200-1773311400@enterprise.sperlingsandbox.com
SUMMARY:Make Your Website an On-line Success: SEO\, Speed\, and User Experience
DESCRIPTION:This workshop is designed for businesses ready to elevate their websites and drive measurable results. Participants will learn advanced strategies to improve online performance\, including technical SEO fundamentals\, site speed optimization\, and user experience (UX) design principles that turn visitors into customers. \nThe session includes live website critiques and delivers clear\, actionable recommendations that attendees can implement immediately to strengthen visibility\, engagement\, and conversions. \nJenny Belanger from Jenny B Designs and Kevin Rittershaus from Seacoast Web Development \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/make-your-website-an-on-line-success-seo-speed-and-user-experience/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260318T090000
DTEND;TZID=America/New_York:20260318T100000
DTSTAMP:20260606T075640
CREATED:20260108T184214Z
LAST-MODIFIED:20260108T184214Z
UID:10000155-1773824400-1773828000@enterprise.sperlingsandbox.com
SUMMARY:Understanding Employment Classification: Independent Contractor vs Employee (WEBINAR)
DESCRIPTION:Are you hiring workers for your business? \nJoin business attorneys for this informative webinar focused on Massachusetts and federal employee classification laws and regulations. This session will provide guidance on distinguishing between independent contractors and employees\, understanding employer responsibilities\, and recognizing the legal protections afforded to employees. \nTopics Covered: \n· Independent Contractors vs. Employees: Why Classification Matters \n· Massachusetts Worker Classification Law: Employer Duties and Employee Protections (minimum wage\, overtime\, workplace protections) \n· Why Businesses Use Independent Contractors\, and the Legal Implications \n· The Massachusetts Three-Part Test for Independent Contractor Status \n· Federal Standards: IRS and U.S. Department of Labor (FLSA) guidelines for worker classification \n· Penalties for Worker Misclassification \nWho Should Attend: \n· Small Business Owners and Employers \n· Human Resources Professionals \n· Entrepreneurs and Start-up Founders \n· Independent Contractors \n· Business Consultants and others interested in employment law compliance \nFacilitators: Velinda Peralta Bolduc\, Jenny Eldred \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/understanding-employment-classification-independent-contractor-vs-employee-webinar/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Online,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260407T083000
DTEND;TZID=America/New_York:20260407T103000
DTSTAMP:20260606T075640
CREATED:20251222T162242Z
LAST-MODIFIED:20260115T170232Z
UID:10000088-1775550600-1775557800@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday – Writing a Winning Business Plan
DESCRIPTION:This workshop is designed for startup businesses seeking a strong foundation for long-term success. Participants will learn the essential elements of an effective business plan\, focusing on content and format that make it a valuable internal planning tool—even when a plan is not required for investors or lenders. \nThe session guides entrepreneurs through examining their ideas from new perspectives\, testing the viability of their products or services\, and clarifying target markets. Participants will also learn how to use a business plan as a living guide and benchmark to track progress\, make informed decisions\, and stay focused on long-term goals. \nThomas Kristoph Certified SCORE Mentor. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/start-up-tuesday-writing-a-winning-business-plan/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260505T083000
DTEND;TZID=America/New_York:20260505T103000
DTSTAMP:20260606T075640
CREATED:20251222T162544Z
LAST-MODIFIED:20260113T184628Z
UID:10000089-1777969800-1777977000@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday – Launching & Starting a Business: What you need to Know
DESCRIPTION:This workshop is designed for startup businesses ready to turn an entrepreneurial idea into a profitable venture. Building a successful business requires tenacity\, curiosity\, courage\, and the ability to recognize and leverage opportunities. \nParticipants will receive a practical startup checklist\, actionable tips\, and real-world insights on launching and growing a business. The workshop also addresses the many roles entrepreneurs must take on—beyond developing a compelling product or service\, successful founders learn how to navigate accounting\, sales\, marketing\, and other core business functions essential to long-term success. \nThomas Kristoph Certified SCORE Mentor \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/start-up-tuesday-launching-starting-a-business-what-you-need-to-know/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260602T083000
DTEND;TZID=America/New_York:20260602T103000
DTSTAMP:20260606T075640
CREATED:20251222T162811Z
LAST-MODIFIED:20251222T162811Z
UID:10000090-1780389000-1780396200@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday – Crafting Your Brand for Growth & Connection
DESCRIPTION:This workshop is designed for Start Up businesses. Building a strong\, sustainable brand starts with a clear strategy. This interactive workshop guides you through defining your brand’s core values\, mission\, and audience\, crafting a unique brand promise\, and positioning your business to stand out in the market. You will leave with a foundational brand strategy and actionable tools to align your business with your goals and connect authentically with your audience. \n  \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD). \n 
URL:https://enterprise.sperlingsandbox.com/event/start-up-tuesday-crafting-your-brand-for-growth-connection/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
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END:VCALENDAR