This workshop is designed for startup businesses seeking to build a strong, authentic brand from the ground up. Participants will learn how to apply the Entrepreneur’s Edge—Trust, Differentiation, and Premium Pricing—to craft a compelling branding statement and harness the Power of Story to connect with their audience. The session also covers the 3 C’s of...
testing 2
Please join this important webinar to learn about MassHire – North Shore Career Center resources to help businesses. Eliud Alcala, Deputy Director at MassHire - North Shore Career Center will conduct this webinar and discuss the comprehensive, no-cost resources available through the MassHire North Shore Career Center to help you attract, train, and retain talent...
AI & Navigating the Next Era of Search & Discovery is a 2-hour, no-fluff workshop for small business owners who want to understand how customers actually find them now through Google, AI overviews, chatbots, and beyond. We’ll break down how search behavior is changing, why traditional SEO alone isn’t enough anymore, and what that means...
We’ve all been told to “network”—but why does building a network feel like work? Were you ever taught how to network in a way that works for you? In this first session of the Beyond Networking series, we’ll take a real-world look at what makes a network work efficiently and effectively. Spoiler: it’s not just...
This workshop is designed for all businesses seeking practical, cost-effective approaches to cybersecurity. Participants will learn essential cybersecurity practices for resource-constrained organizations, including how to identify common threats, implement effective defenses on limited budgets, protect customer data, secure remote and hybrid work environments, and develop realistic incident response plans. The session also emphasizes building a...
Small business owners, make your 2025 tax filing season easy! Join tax and business attorneys for this in-person workshop and arm yourself with essential knowledge to help you prevent income tax issues. There will be Q&A time, so bring your questions for the attorneys! Topics Covered: · Schedule C: The Most Audited Schedule on 1040...
A nonprofit is an actual business and needs to be managed like one. This includes all the normal financial, operational, sales (fundraising) and regulatory issues all small organizations deal with, especially striving to break even on revenue and expenses. Any nonprofit runs the risk of using up its assets and going out of business and with...
We’ve all been at a networking event, and someone asks, “How can I support you?” Suddenly, you’re stumped. You know it’s a great question, but you’re not sure how to answer it. Or worse, you say, “I think I’m good right now,” and lose an opportunity to continue the conversation. In Part 2 of the...
This workshop is designed for early-stage businesses preparing to grow beyond a one-person operation. Making the transition to hiring additional help is a significant business milestone, and doing it well is critical to sustainable growth. Participants will learn essential practices for hiring and retaining the right people, whether contractors or employees, and how to align...
