BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The Enterprise Center - ECPv6.15.14//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:The Enterprise Center
X-ORIGINAL-URL:https://enterprise.sperlingsandbox.com
X-WR-CALDESC:Events for The Enterprise Center
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260318T090000
DTEND;TZID=America/New_York:20260318T100000
DTSTAMP:20260606T015440
CREATED:20260108T184214Z
LAST-MODIFIED:20260108T184214Z
UID:10000155-1773824400-1773828000@enterprise.sperlingsandbox.com
SUMMARY:Understanding Employment Classification: Independent Contractor vs Employee (WEBINAR)
DESCRIPTION:Are you hiring workers for your business? \nJoin business attorneys for this informative webinar focused on Massachusetts and federal employee classification laws and regulations. This session will provide guidance on distinguishing between independent contractors and employees\, understanding employer responsibilities\, and recognizing the legal protections afforded to employees. \nTopics Covered: \n· Independent Contractors vs. Employees: Why Classification Matters \n· Massachusetts Worker Classification Law: Employer Duties and Employee Protections (minimum wage\, overtime\, workplace protections) \n· Why Businesses Use Independent Contractors\, and the Legal Implications \n· The Massachusetts Three-Part Test for Independent Contractor Status \n· Federal Standards: IRS and U.S. Department of Labor (FLSA) guidelines for worker classification \n· Penalties for Worker Misclassification \nWho Should Attend: \n· Small Business Owners and Employers \n· Human Resources Professionals \n· Entrepreneurs and Start-up Founders \n· Independent Contractors \n· Business Consultants and others interested in employment law compliance \nFacilitators: Velinda Peralta Bolduc\, Jenny Eldred \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/understanding-employment-classification-independent-contractor-vs-employee-webinar/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Online,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260312T083000
DTEND;TZID=America/New_York:20260312T103000
DTSTAMP:20260606T015440
CREATED:20251222T161828Z
LAST-MODIFIED:20260106T154244Z
UID:10000087-1773304200-1773311400@enterprise.sperlingsandbox.com
SUMMARY:Make Your Website an On-line Success: SEO\, Speed\, and User Experience
DESCRIPTION:This workshop is designed for businesses ready to elevate their websites and drive measurable results. Participants will learn advanced strategies to improve online performance\, including technical SEO fundamentals\, site speed optimization\, and user experience (UX) design principles that turn visitors into customers. \nThe session includes live website critiques and delivers clear\, actionable recommendations that attendees can implement immediately to strengthen visibility\, engagement\, and conversions. \nJenny Belanger from Jenny B Designs and Kevin Rittershaus from Seacoast Web Development \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/make-your-website-an-on-line-success-seo-speed-and-user-experience/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260311T090000
DTEND;TZID=America/New_York:20260311T100000
DTSTAMP:20260606T015440
CREATED:20260107T144934Z
LAST-MODIFIED:20260107T144934Z
UID:10000092-1773219600-1773223200@enterprise.sperlingsandbox.com
SUMMARY:Introduction to State Contracting Opportunities for Small Businesses  (WEBINAR)
DESCRIPTION:Unlock Business Opportunities with the Commonwealth of Massachusetts! \nDid you know that the Commonwealth of Massachusetts spends billions of dollars each year on goods and services—from office supplies to consulting services—through its network of Statewide Contract vendors? \nJoin us for an informative workshop designed specifically for small businesses interested in learning how to do business with the state. \nIn this session\, you’ll learn: \n\nHow the state procurement process works\nAn introduction to COMMBUYS\, the Commonwealth’s online procurement platform\nThe benefits of becoming a Statewide Contract vendor\nPractical next steps to get your business ready for state contracting opportunities\n\nDon’t miss this opportunity to learn how to do business with the State of Massachusetts. \n  \nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/introduction-to-state-contracting-opportunities-for-small-businesses-webinar/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260303T083000
DTEND;TZID=America/New_York:20260303T103000
DTSTAMP:20260606T015440
CREATED:20251222T161313Z
LAST-MODIFIED:20251222T161541Z
UID:10000086-1772526600-1772533800@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday – Making your First Hire a Success
DESCRIPTION:This workshop is designed for early-stage businesses preparing to grow beyond a one-person operation. Making the transition to hiring additional help is a significant business milestone\, and doing it well is critical to sustainable growth. \nParticipants will learn essential practices for hiring and retaining the right people\, whether contractors or employees\, and how to align new talent with the real needs of the business. The session covers how to determine when to use contractors versus employees\, craft clear and effective role requirements\, and interview for the skills and capabilities you actually need—so new hires can contribute meaningfully from day one. \nTrupti Banda & Natasha Martin\, Partners Breed’s Hill HR Solutions \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/making-your-first-hire-a-success/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260226T083000
DTEND;TZID=America/New_York:20260226T103000
DTSTAMP:20260606T015440
CREATED:20251226T154416Z
LAST-MODIFIED:20260108T174247Z
UID:10000091-1772094600-1772101800@enterprise.sperlingsandbox.com
SUMMARY:The #1 Question You Should Be Ready to Answer (and Ask) - Beyond Networking with Mikki Wilson
DESCRIPTION:We’ve all been at a networking event\, and someone asks\, “How can I support you?” Suddenly\, you’re stumped. You know it’s a great question\, but you’re not sure how to answer it. Or worse\, you say\, “I think I’m good right now\,” and lose an opportunity to continue the conversation. \nIn Part 2 of the Beyond Networking series\, we’ll explore the one question that turns networking from small talk to strategic conversation\, whether you’re answering it or asking it. \nYou’ll learn how to get clear on the kind of support your business needs right now\, how to communicate that confidently\, and how to turn everyday conversations into opportunities that lead to measurable outcomes. You’ll also learn how to leverage this question as a tool to become a connector for others in your network. \nWhether you’re growing a business\, leading a team\, or expanding your influence\, this session will help shift you from surface-level conversations to intentional exchanges—so you ask for the support you need and build a network that works for you. \nAttend one or both sessions. Each workshop stands independently—and together\, they’ll help you build the system and connections your business needs to grow. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/beyond-networking-with-mikki-wilson-the-1-question-you-should-be-ready-to-answer-and-ask-part-2-of-2-in-the-beyond-networking-series/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Networking,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260225T083000
DTEND;TZID=America/New_York:20260225T103000
DTSTAMP:20260606T015440
CREATED:20260113T191731Z
LAST-MODIFIED:20260113T191731Z
UID:10000156-1772008200-1772015400@enterprise.sperlingsandbox.com
SUMMARY:Run Your Non-Profit like a Business (WEBINAR)
DESCRIPTION:A nonprofit is an actual business and needs to be managed like one. This includes all the normal financial\, operational\, sales (fundraising) and regulatory issues all small organizations deal with\, especially striving to break even on revenue and expenses. Any nonprofit runs the risk of using up its assets and going out of business and with it\, its mission. For both new and existing small profits\, learn the fundamentals of running a nonprofit like a business to help your nonprofit fulfill its mission. Topics covered include: Governance\, Boards/Annual Reports (990’s)\, Financial/management reporting\, Taxes\, compliance/other regulatory matters\, Fundraising. \nThis informative webinar is offered at no cost and is being sponsored in partnership with the and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/run-your-non-profit-like-a-business-webinar/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Professional Development
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260224T083000
DTEND;TZID=America/New_York:20260224T103000
DTSTAMP:20260606T015440
CREATED:20260108T183900Z
LAST-MODIFIED:20260108T183900Z
UID:10000154-1771921800-1771929000@enterprise.sperlingsandbox.com
SUMMARY:Income Tax & Self-Employment: Tips for Small Business Owners
DESCRIPTION:Small business owners\, make your 2025 tax filing season easy! Join tax and business attorneys for this in-person workshop and arm yourself with essential knowledge to help you prevent income tax issues. There will be Q&A time\, so bring your questions for the attorneys! \nTopics Covered: \n· Schedule C: The Most Audited Schedule on 1040 (Personal Tax Return) \n· Best Practices for Recordkeeping and Evidence-gathering to Prepare for an Audit \n· Self-Employment Tax & Income Tax \n· Quarterly Estimated Tax Payments \n· 1099s: What They Are\, When to Issue Them\, What to Do If You Receive Them \n· Avoiding IRS Penalties & Interest \n· IRS.gov & Mass. Tax Connect: Setting Up Accounts for Your Business \nWho Should Attend: \n· Small Business Owners (sole proprietors\, partners\, LLC-members\, etc.) \n· Entrepreneurs and Start-up Founders \n· Gig-workers or anyone receiving 1099s \n· Entrepreneurs and Start-up Founders \n· Business Consultants and anyone interested in Business Management \nFacilitators: Velinda Peralta Bolduc\, Jenny Eldred
URL:https://enterprise.sperlingsandbox.com/event/income-tax-self-employment-tips-for-small-business-owners-2/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Legal,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260203T083000
DTEND;TZID=America/New_York:20260203T103000
DTSTAMP:20260606T015440
CREATED:20251222T160926Z
LAST-MODIFIED:20251222T160926Z
UID:10000085-1770107400-1770114600@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday – Essential Cybersecurity Fundamentals
DESCRIPTION:This workshop is designed for all businesses seeking practical\, cost-effective approaches to cybersecurity. Participants will learn essential cybersecurity practices for resource-constrained organizations\, including how to identify common threats\, implement effective defenses on limited budgets\, protect customer data\, secure remote and hybrid work environments\, and develop realistic incident response plans. \nThe session also emphasizes building a security-aware company culture and applies real-world scenarios to deliver actionable strategies. Attendees will leave with a practical cybersecurity roadmap tailored to their business needs and resources. \nNiraj Kaushik Certified SCORE mentor; VP at a global cybersecurity company \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/start-up-tuesday-essential-cybersecurity-fundamentals/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260129T083000
DTEND;TZID=America/New_York:20260129T103000
DTSTAMP:20260606T015440
CREATED:20251226T153934Z
LAST-MODIFIED:20260108T174132Z
UID:10000152-1769675400-1769682600@enterprise.sperlingsandbox.com
SUMMARY:How to Build a Network That Works for You - Beyond Networking with Mikki Wilson
DESCRIPTION:We’ve all been told to “network”—but why does building a network feel like work? Were you ever taught how to network in a way that works for you? \nIn this first session of the Beyond Networking series\, we’ll take a real-world look at what makes a network work efficiently and effectively. Spoiler: it’s not just about showing up\, shaking hands\, and swapping business cards. A network is a sustainable support system that aligns with your business goals\, values\, and current growth stage. \nYou’ll learn how to evaluate your existing connections\, identify the types of support your business needs\, and start designing a network that works for you—not the other way around. \nWhether you’re new to business or looking to evolve your strategy\, this session helps you shift from transactional networking to intentional relationship-building—so you can plan for support while building the network and connections you need for sustainable growth. \nAttend one or both sessions. Each workshop stands independently—and together\, they’ll help you build the system and connections your business needs to grow. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/beyond-networking-with-mikki-wilson-how-to-build-a-network-that-works-for-you-part-1-of-2-in-the-beyond-networking-series/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Networking,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260127T083000
DTEND;TZID=America/New_York:20260127T103000
DTSTAMP:20260606T015440
CREATED:20251204T161205Z
LAST-MODIFIED:20251205T133136Z
UID:10000153-1769502600-1769509800@enterprise.sperlingsandbox.com
SUMMARY:AI & Navigating the Next Era of Search & Discovery
DESCRIPTION:AI & Navigating the Next Era of Search & Discovery is a 2-hour\, no-fluff workshop for small business owners who want to understand how customers actually find them now through Google\, AI overviews\, chatbots\, and beyond. We’ll break down how search behavior is changing\, why traditional SEO alone isn’t enough anymore\, and what that means for your visibility. \nYou’ll learn the 4 pillars of AI success for small businesses:\n• GEO/AEO – showing up in AI-driven answers and social listening\n• Conversational chatbots – turning your website into a 24/7 problem-solver\n• Personalization with AI – giving customers “made-for-me” experiences at scale\n• Privacy – using AI responsibly without wrecking trust \nFor the second half of this workshop we will conduct a “Search & Discovery Reality Check” Audit. This will be a live audit where each business can look itself up the way real customers do on Google\, maps\, and “near me” searches\, ChatGPT\, etc. to see what actually shows up (and what doesn’t). Attendees leave with a short\, prioritized list of fixes to improve how their business appears across search and AI-powered discovery. \n  \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/ai-navigating-the-next-era-of-search-discovery/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Small Business,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260121T090000
DTEND;TZID=America/New_York:20260121T100000
DTSTAMP:20260606T015440
CREATED:20260108T145735Z
LAST-MODIFIED:20260109T124737Z
UID:10000093-1768986000-1768989600@enterprise.sperlingsandbox.com
SUMMARY:State Resource Series: MassHire - North Shore Career Center (WEBINAR)
DESCRIPTION:Please join this important webinar to learn about MassHire – North Shore Career Center resources to help businesses. Eliud Alcala\, Deputy Director at MassHire – North Shore Career Center will conduct this webinar and discuss the comprehensive\, no-cost resources available through the MassHire North Shore Career Center to help you attract\, train\, and retain talent including: \nBusiness Resources & Recruitment: Discover how to leverage MassHire for Businesses to access a vast pool of qualified local talent and utilize tailored recruitment services. \nCareer Fairs & Hiring Events: Learn how to participate in regional career fairs and industry-specific hiring events to streamline your candidate search. \nApprenticeship Programs: Understand the benefits of sponsoring a Registered Apprenticeship\, allowing your business to build a pipeline of skilled workers trained to your exact specifications. \nIndustry-Specific Training: Explore high-demand training initiatives in Trades\, Manufacturing\, and Healthcare\, including programs like the Career Technical Initiative (CTI) that provide hands-on technical training for your future employees. \nRegistration is required to attend this webinar. The Zoom link will be emailed to registrants prior to the webinar. \nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/state-resource-series-masshire-north-shore-career-center-webinar/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260115T080000
DTEND;TZID=America/New_York:20260115T170000
DTSTAMP:20260606T015440
CREATED:20260115T170159Z
LAST-MODIFIED:20260115T170209Z
UID:10000157-1768464000-1768496400@enterprise.sperlingsandbox.com
SUMMARY:Hello
DESCRIPTION:testing 2
URL:https://enterprise.sperlingsandbox.com/event/hello/
LOCATION:Enterprise Center\, MA
GEO:42.4993866;-70.8942894
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260106T083000
DTEND;TZID=America/New_York:20260106T103000
DTSTAMP:20260606T015440
CREATED:20251222T160243Z
LAST-MODIFIED:20251222T160653Z
UID:10000084-1767688200-1767695400@enterprise.sperlingsandbox.com
SUMMARY:Start Up Tuesday – Your Personal Brand: Your Most Valuable Asset
DESCRIPTION:This workshop is designed for startup businesses seeking to build a strong\, authentic brand from the ground up. Participants will learn how to apply the Entrepreneur’s Edge—Trust\, Differentiation\, and Premium Pricing—to craft a compelling branding statement and harness the Power of Story to connect with their audience. \nThe session also covers the 3 C’s of Content—Create\, Curate\, and Converse—with practical guidance on building and optimizing your digital hub\, including LinkedIn and other key platforms. Finally\, participants will learn how to monitor and close their Brand Gap to ensure their brand promise aligns with customer perception. \nMichael Thompson; Certified Score Mentor \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/your-personal-brand-your-most-valuable-asset/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251216T083000
DTEND;TZID=America/New_York:20251216T103000
DTSTAMP:20260606T015440
CREATED:20250924T140958Z
LAST-MODIFIED:20251105T121503Z
UID:10000150-1765873800-1765881000@enterprise.sperlingsandbox.com
SUMMARY:Introduction to State Contracting Opportunities for Small Businesses
DESCRIPTION:Unlock Business Opportunities with the Commonwealth of Massachusetts! \nDid you know that the Commonwealth of Massachusetts spends billions of dollars each year on goods and services—from office supplies to consulting services—through its network of Statewide Contract vendors? \nJoin us for an informative workshop designed specifically for small businesses interested in learning how to do business with the state. \nIn this session\, you’ll learn: \n\nHow the state procurement process works\nAn introduction to COMMBUYS\, the Commonwealth’s online procurement platform\nThe benefits of becoming a Statewide Contract vendor\nPractical next steps to get your business ready for state contracting opportunities\n\nBonus: On-the-Spot COMMBUYS Registration \nAttendees will have the option to begin or complete their COMMBUYS vendor registration during the workshop. If you’re interested in registering\, please bring your business information.\nA helpful guide to what you’ll need: Registration Job Aid \n  \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/introduction-to-state-contracting-opportunities-for-small-businesses/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Small Business,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251209T083000
DTEND;TZID=America/New_York:20251209T103000
DTSTAMP:20260606T015440
CREATED:20250822T203220Z
LAST-MODIFIED:20250828T172139Z
UID:10000142-1765269000-1765276200@enterprise.sperlingsandbox.com
SUMMARY:The Small Business Guide to Free AI: Boost Your Growth Without the Big Budget
DESCRIPTION:See how free AI tools can help you research\, plan and execute new Firsthand experience with free AI tools relevant to their industry \n\nA customized action plan for their specific business challenges\nTemplates and workflows to use immediately\nConnection with other businesses\n\nFacilitator Michael Thompson\nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD). \n 
URL:https://enterprise.sperlingsandbox.com/event/the-small-business-guide-to-free-ai-boost-your-growth-without-the-big-budget/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Media,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251204T083000
DTEND;TZID=America/New_York:20251204T103000
DTSTAMP:20260606T015440
CREATED:20250903T150208Z
LAST-MODIFIED:20250903T150330Z
UID:10000148-1764837000-1764844200@enterprise.sperlingsandbox.com
SUMMARY:Contracts Basics for Small Business Owners
DESCRIPTION:Northeast Legal Aid\, Inc. (NLA) staff attorneys will lead Contracts Basics for Small Business Owners. This in-person workshop will cover what every small business owner should know about contracts. \nIn this workshop\, the presenters will: \n· Explain why contracts are important for small businesses and give examples of how you may encounter them\n· Share best practices of negotiating\, drafting\, and signing contracts as well as common missteps and how to avoid them\n· Walk through the basic structure of a contract and break down key provisions\n· Describe the essential elements that every contract must have and go over special legal rules for certain types of contracts \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/contracts-basics-for-small-business-owners/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Legal,Special Programs,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251203T090000
DTEND;TZID=America/New_York:20251203T100000
DTSTAMP:20260606T015440
CREATED:20251015T200936Z
LAST-MODIFIED:20251028T162707Z
UID:10000151-1764752400-1764756000@enterprise.sperlingsandbox.com
SUMMARY:Business Front Door Program (WEBINAR)
DESCRIPTION:Through the Commonwealth’s Business Front Door\, you can connect to the latest and most relevant resources available for businesses looking to start\, grow\, or relocate to Massachusetts. Whether you are a well-established business in the state or considering moving and/or starting a business here\, the Business Front Door is the state’s newest platform to receive the most up to date and relevant information about the state’s resources for businesses. \nBenefits of the Business Front Door \n\nBusinesses have a centralized hubfor interacting and coordinating with Team MA.\nBusinesses receive a designated Team MA point of contact and know who to communicate with for one-on-one support.\nBusinesses have a channel for asking questionsand flagging barriers to their growth.\nBusinesses with less time and capacity can easily log into BFD and contact Team MA.\nBusinesses can understand which state resources are most relevant\,receive guidance tailored to their business needs\, and track these opportunities in their business dashboard.\nOrganizations supporting the business ecosystem throughout the state (e.g.\, chambers\, municipalities\, etc.) can effortlessly refer businesses to Team MA.\n\nJoin us to learn more how the Business Front Door can work for you! \nFacilitator Maria Nigro Di Stefano – Northeast Regional Director\, Massachusetts Office of Business Development \nThis informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/business-front-door-program-lunch-learn-webinar/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Idea for Business,Online,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251125T083000
DTEND;TZID=America/New_York:20251125T103000
DTSTAMP:20260606T015440
CREATED:20250822T201438Z
LAST-MODIFIED:20251120T170231Z
UID:10000141-1764059400-1764066600@enterprise.sperlingsandbox.com
SUMMARY:Website Planning 101
DESCRIPTION:Ready for a new website? Whether you have one your friend built\, are building or rebuilding one yourself or decide to work with a pro\, getting organized is the key to your website’s success. \nLearn \n\nhow to Set your website’s goals\,\ndetermine key functionality and features\,\nplan your website content\nChoose a platform and provider\n\nFacilitator: L Kevin Ritterhause \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/website-planning-101/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251118T083000
DTEND;TZID=America/New_York:20251118T103000
DTSTAMP:20260606T015440
CREATED:20250822T195236Z
LAST-MODIFIED:20251107T191816Z
UID:10000140-1763454600-1763461800@enterprise.sperlingsandbox.com
SUMMARY:Sales for Non-Salesperson – Be the solution provider with a plan
DESCRIPTION:Sales is being a problem solver not a purveyor of goods/services looking for a buyer. You need more than a website and some social media pages. It’s about making it easy to buy your product or service You need an outreach plan to attract attention\, draw potential customers into your “store” and close the sale. Learn: \n\n\n\n\n\n\n\nthe research necessary to identify your best customers\,\nlistening to understand their buying criteria\,\ndeveloping answers to overcome their most common objections\nconnecting with other business owners facing similar challenge\n\nFacilitator Michael Thompson \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/sales-for-non-salesperson-be-the-solution-provider-with-a-plan/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251113T083000
DTEND;TZID=America/New_York:20251113T103000
DTSTAMP:20260606T015440
CREATED:20250903T145124Z
LAST-MODIFIED:20250903T145124Z
UID:10000147-1763022600-1763029800@enterprise.sperlingsandbox.com
SUMMARY:Understanding & Choosing Business Entities (Sole Proprietorships\, Partnerships\, LLCs\, Corporations)
DESCRIPTION:In this comprehensive\, attorney-led workshop\, we will tackle the different business entity choices available to your small business. Whether you’re an aspiring entrepreneur\, a seasoned business owner\, or a professional navigating the corporate landscape\, understanding the various types of business entities is crucial for making informed decisions and achieving long-term success. \nJoin us in-person\, where we will explore each business entity type’s distinct characteristics\, advantages\, and disadvantages. Participants will gain valuable insights to help them select the right business structure for their ventures. \n Topics Covered: \n\nIntroduction to Business Entities: Defining the Concept\nChoosing the Right Business Entity: Factors to Consider\nSole Proprietorships: Pros & Cons\nPartnerships: Types and Considerations\nLimited Liability Companies (LLCs): Structure and Benefits\nCorporations: Incorporation Process\, Legal Requirements\, and Tax Implications\n\n Key Learning Objectives: \n\nUnderstand the different types of business entities and their respective features.\nAnalyze the advantages and disadvantages of each business structure.\nExplore the legal and tax implications associated with various business entities.\nGain insights into selecting the most suitable business entity for specific goals and circumstances.\n\nWho Should Attend: \n\nEntrepreneurs and Start-up Founders\nSmall Business Owners\nBusiness Consultants\n\nAnyone interested in Business Entity Formation and Management \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/understanding-choosing-business-entities-sole-proprietorships-partnerships-llcs-corporations/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Legal,Special Programs,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251106T083000
DTEND;TZID=America/New_York:20251106T103000
DTSTAMP:20260606T015440
CREATED:20250911T143615Z
LAST-MODIFIED:20250922T113250Z
UID:10000149-1762417800-1762425000@enterprise.sperlingsandbox.com
SUMMARY:Attracting and Retaining Top-Notch Talent
DESCRIPTION:Is there such a thing as a “dream job”? While most of us hope for work that fully matches our skills\, strengths\, and values\, the truth is that few jobs are perfect. Still\, with the right strategies\, both workers and employers can come much closer to that ideal. \nFor individuals\, the starting point is clarity. A current\, well-defined inventory of your transferable skills\,  strengths and experience is the foundation of a successful placement. In this session\, individual contributors will: \n\nLearn how to assess and articulate professional strengths and competencies.\nExplore how to develop a career strategy focused on the next 3–5 years.\nPractice analyzing job postings to match their own skills with employer needs.\nIdentify the specific steps to take now to prepare for target roles.\n\nFor business owners and managers\, the challenge is attracting the right people and keeping them engaged. You’ll discover how to: \n\nDesign job descriptions and requirements that attract well-matched candidates.\nRecognize the role of professional competencies and transferable skills in hiring.\nUse job design as the foundation for coaching conversations and ongoing development.\nSupport employees in creating self-directed development paths that foster retention and long-term success.\n\nWhether you’re seeking your next opportunity or looking to strengthen your team\, this program offers practical tools for building strong\, sustainable career paths and workplaces. \n  \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/attracting-and-retaining-top-notch-talent/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Idea for Business,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251028T083000
DTEND;TZID=America/New_York:20251028T103000
DTSTAMP:20260606T015440
CREATED:20250826T151151Z
LAST-MODIFIED:20250826T153008Z
UID:10000143-1761640200-1761647400@enterprise.sperlingsandbox.com
SUMMARY:Grant Writing for Impact: Turning Ideas into Funded Projects
DESCRIPTION:Turn your ideas into grant winning proposals to fund projects! In this workshop\, we’ll cover the essential components of crafting a successful grant proposal\, explore how to make a compelling funding request\, and break down what foundations are really looking for in some of those trickier grant questions. You will learn how to outline your narrative using a logic model\, construct boilerplate proposals to streamline future grant applications\, and develop grant budgets that align with your narrative. Participants will also receive a link to a custom grant tracker spreadsheet and learn how to use it for annual grant strategy planning to meet fundraising goals. Designed for beginner and intermediate grant writers\, this lively workshop includes ample time for Q&A. Join us and make grant writing less daunting! \nFacilitator: Lara Lepionka \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/grant-writing-for-impact-turning-ideas-into-funded-projects/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251023T083000
DTEND;TZID=America/New_York:20251023T103000
DTSTAMP:20260606T015440
CREATED:20250822T162616Z
LAST-MODIFIED:20250828T170329Z
UID:10000137-1761208200-1761215400@enterprise.sperlingsandbox.com
SUMMARY:Building Your Brand Blueprint: Crafting a Strategy for Growth and Connection
DESCRIPTION:Building a strong\, sustainable brand starts with a clear strategy. This interactive workshop\nwill guide you through defining your brand’s core values\, mission\, and audience’ Learn: \n\nHow to craft a unique brand promise\nposition your business to stand out in the market.\nHow to develop with a foundational brand strategy and practical tools\n\nFacilitator: Jessamyn Anderson \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/building-your-brand-blueprint-crafting-a-strategy-for-growth-and-connection/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Professional Development,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251021T083000
DTEND;TZID=America/New_York:20251021T103000
DTSTAMP:20260606T015440
CREATED:20250903T131952Z
LAST-MODIFIED:20250903T144639Z
UID:10000146-1761035400-1761042600@enterprise.sperlingsandbox.com
SUMMARY:Income Tax & Self-Employment:  Tips for Small Business Owners
DESCRIPTION:Small business owners\, make your 2025 tax filing season easy! Join tax and business attorneys for this in-person workshop and arm yourself with essential knowledge to help you prevent income tax issues. There will be Q&A time\, so bring your questions for the attorneys! \n  \nTopics Covered: \n\nSchedule C: The Most Audited Schedule on 1040 (Personal Tax Return)\nBest Practices for Recordkeeping and Evidence-gathering to Prepare for an Audit\nSelf-Employment Tax & Income Tax\nQuarterly Estimated Tax Payments\n1099s: What They Are\, When to Issue Them\, What to Do If You Receive Them\nAvoiding IRS Penalties & Interest\nIRS Collections Options: Payment Plans\, Currently not Collectible status\, Offer in Compromise\ngov & Mass. Tax Connect: Setting Up Accounts for Your Business\n\n  \nWho Should Attend: \n\nSmall Business Owners (sole proprietors\, partners\, LLC-members\, etc.)\nEntrepreneurs and Start-up Founders\nGig-workers or anyone receiving 1099s\nEntrepreneurs and Start-up Founders\nBusiness Consultants and anyone interested in Business Management\n\nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/income-tax-self-employment-tips-for-small-business-owners/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Small Business,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251016T083000
DTEND;TZID=America/New_York:20251016T103000
DTSTAMP:20260606T015440
CREATED:20250822T175959Z
LAST-MODIFIED:20250828T170236Z
UID:10000139-1760603400-1760610600@enterprise.sperlingsandbox.com
SUMMARY:Nonprofit Series-Developing Donor Relationships and other Fundraising Strategies
DESCRIPTION:Learn how to lay a comprehensive financial foundation and build an outreach strategy to\nIdentify appropriate sources of funding with people who support your vision. Learn: \n\nHow to building donor profiles with segmentation\,\ncraft a compelling case for support\, and\ndeveloping a multi-channel fundraising plan.\n\nFacilitator: Melissa Kenig \nThis informative webinar is offered at no cost and is being sponsored in partnership with the and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/nonprofit-series-developing-donor-relationships-and-other-fundraising-strategies/
LOCATION:ONLINE\, WEBINAR\, United States
CATEGORIES:Online,Workshops
GEO:42.4072107;-71.3824374
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251007T083000
DTEND;TZID=America/New_York:20251007T103000
DTSTAMP:20260606T015440
CREATED:20250822T183948Z
LAST-MODIFIED:20250826T141730Z
UID:10000138-1759825800-1759833000@enterprise.sperlingsandbox.com
SUMMARY:Building a Better Business Plan
DESCRIPTION:Being a successful business requires the owner (YOU) to develop a level of discipline in leadership\, planning & operations. Crafting and using a practical business plan is a required component that can feel a bit overwhelming. Learn: \n\nWhy a business plan is a must\nComponents of a business plan\nHow not to be overwhelmed\nHow to get started\n\nFacilitator Tom Kristoph \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/building-a-better-business-plan-2/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251002T083000
DTEND;TZID=America/New_York:20251002T103000
DTSTAMP:20260606T015440
CREATED:20250827T180904Z
LAST-MODIFIED:20250828T170052Z
UID:10000133-1759393800-1759401000@enterprise.sperlingsandbox.com
SUMMARY:Harnessing AI for Your Small Business: Supercharge Your SEO\, Social Media & Lead Generation
DESCRIPTION:Artificial Intelligence is transforming search engines\, marketing\, and customer acquisition. But how can small business owners and entrepreneurs navigate the hype versus the reality? In this interactive workshop\, John McDougall (author of Talk Marketing) and John Maher will go beyond the basics of AI tools. They’ll show you how to use AI responsibly while building long-term authority and visibility for your business online. \nWhat You’ll Learn \n* The Pros & Cons of AI in Small Business Marketing Efficiency\, automation\, and cost savings vs. risks like plagiarism\, privacy\, and bias. \n* How AI Is Changing Search From Google’s AI Overviews to chat-based platforms like ChatGPT and Gemini—what this means for your business’s visibility. \n* Practical AI SEO Tactics 8 real-world use cases\, including keyword research\, content briefs\, schema markup\, and competitive analysis. \n* Authority Marketing in the AI Era Why Google’s E-E-A-T (Experience\, Expertise\, Authoritativeness\, Trustworthiness) matters more than ever for any business. \n* Hands-On Demos See how to generate SEO-optimized content\, analyze search rankings\, and create marketing assets with AI tools. \n \nWho Should Attend \n* Small business owners and entrepreneurs \n* Marketing managers and in-house marketing teams \n* Consultants and service providers looking to leverage AI for growth \n* Anyone curious about how AI will reshape customer acquisition \n  \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/harnessing-ai-for-your-small-business-supercharge-your-seo-social-media-lead-generation/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Media,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250930T110000
DTEND;TZID=America/New_York:20250930T120000
DTSTAMP:20260606T015440
CREATED:20250828T132617Z
LAST-MODIFIED:20250828T134202Z
UID:10000145-1759230000-1759233600@enterprise.sperlingsandbox.com
SUMMARY:Business Front Door Program Lunch & Learn
DESCRIPTION:Through the Commonwealth’s Business Front Door\, you can connect to the latest and most relevant resources available for businesses looking to start\, grow\, or relocate to Massachusetts. Whether you are a well-established business in the state or considering moving and/or starting a business here\, the Business Front Door is the state’s newest platform to receive the most up to date and relevant information about the state’s resources for businesses. \nBenefits of the Business Front Door \n\nBusinesses have a centralized hub for interacting and coordinating with Team MA.\nBusinesses receive a designated Team MA point of contact and know who to communicate with for one-on-one support.\nBusinesses have a channel for asking questions and flagging barriers to their growth.\nBusinesses with less time and capacity can easily log in to BFD and contact Team MA.\nBusinesses can understand which state resources are most relevant\, receive guidance tailored to their business needs\, and track these opportunities in their business dashboard.\nOrganizations supporting the business ecosystem throughout the state (e.g.\, chambers\, municipalities\, etc.) can effortlessly refer businesses to Team MA.\n\nJoin us to learn more how the Business Front Door can work for you! \nFacilitator Maria Nigro Di Stefano – Northeast Regional Director\, Massachusetts Office of Business Development \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/business-front-door-program-lunch-learn/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Special Programs,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250925T083000
DTEND;TZID=America/New_York:20250925T223000
DTSTAMP:20260606T015440
CREATED:20250820T181003Z
LAST-MODIFIED:20250903T130309Z
UID:10000135-1758789000-1758839400@enterprise.sperlingsandbox.com
SUMMARY:Pricing: How much Should I charge
DESCRIPTION:One of the most difficult questions is what to charge? Do I give big discounts to get my first\ncustomers? Being the low-cost provider is a plan to go broke. So how do I maximize income\nwithout jeopardizing the future of my business? Learn: \n\nThe answer is part science and part gut feel; there are no perfect answers so\nThe thought process you need to find the right number. It will not be perfect;\nEveryone must experiment a bit and learn from the market.\nIt doesn’t have to be overly complicated\n\nFacilitator: Sue Sung \n This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/pricing-how-much-should-i-charge/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:START-UP TUESDAY SERIES,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250916T083000
DTEND;TZID=America/New_York:20250916T103000
DTSTAMP:20260606T015440
CREATED:20250827T153628Z
LAST-MODIFIED:20250828T165526Z
UID:10000144-1758011400-1758018600@enterprise.sperlingsandbox.com
SUMMARY:Grow Your Business on Instagram: Content That Works
DESCRIPTION:Instagram isn’t just for selfies and hashtags—it’s one of today’s most powerful tools for building visibility\, attracting customers\, and growing your business. In this interactive workshop\, you’ll learn how to use Instagram strategically to connect with your audience and showcase your brand. \nWe’ll begin with a straightforward overview of how social media algorithms work and what that means for your business content. Then\, we’ll dive into proven best practices for creating posts and stories that capture attention\, drive engagement\, and convert followers into customers. \nBy the end of this workshop\, you’ll walk away with the confidence and practical strategies to create optimized content that not only gets seen—but helps your business succeed on Instagram. \nThis informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
URL:https://enterprise.sperlingsandbox.com/event/grow-your-business-on-instagram-content-that-works/
LOCATION:The Enterprise Center at Salem State University\, 121 Loring Ave\, Salem\, MA\, 01970\, United States
CATEGORIES:Marketing,Social Media,Workshops
GEO:42.4993866;-70.8942894
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Enterprise Center at Salem State University 121 Loring Ave Salem MA 01970 United States;X-APPLE-RADIUS=500;X-TITLE=121 Loring Ave:geo:-70.8942894,42.4993866
END:VEVENT
END:VCALENDAR