Author Archives for Mike Sperling
About Mike Sperling
Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.
Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.
Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.
Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.
November 20, 2023 8:30 am
Published by Mike Sperling
As a female entrepreneur, navigating the world of business can be both exciting and challenging. However, with the right strategies and resources, you can overcome obstacles and thrive in the entrepreneurial world. Start Networking Early Networking is a crucial aspect of entrepreneurship. Start building your network early by attending industry events, conferences, and joining business-related groups. Online platforms like LinkedIn...
November 10, 2023 8:30 am
Published by Mike Sperling
Starting and running a successful business requires more than just a great idea and determination. Entrepreneurs must navigate a complex world of finance, marketing, strategy, and operations. To thrive in this environment, it’s essential to understand key business terms and concepts. Whether you’re a seasoned businessperson or just starting out, these 10 essential business terms will equip you with the...
October 20, 2023 9:00 am
Published by Mike Sperling
One of the fundamental aspects to a successful business is understanding your target market. Your target market is a specific group of people or businesses that are most likely to buy your products or services. By identifying and focusing on this group, you can tailor your marketing efforts, products, and services to meet their needs and increase your chances of...
October 10, 2023 8:32 am
Published by Mike Sperling
In the field of business, whether you’re an entrepreneur, manager, or marketing specialist, you must analyze your processes in order to further your success. A SWOT analysis is the perfect way to do that. It allows you to break down current practices into four different categories and learn from your setbacks as well as achievements. What is a SWOT Analysis?...
September 20, 2023 8:30 am
Published by Mike Sperling
What is customer loyalty and why is it important? In short, maintaining customer loyalty employs strategies and tactics to keep as many of the same customers coming back to your business. It’s important because it can cost businesses up to 25 times more to get new customers than it does to keep current ones. Loyal customers are ones that are...
September 10, 2023 8:30 am
Published by Mike Sperling
Business is a web – a web of connections with unlimited opportunities for growth. The more knowledge you absorb, the more support you have, and your experience with and exposure to the opinions and perspectives of others, will give you a sizable leg-up in the business world. Consistent involvement and connections will get you far in this field so it’s...
August 20, 2023 9:30 am
Published by Mike Sperling
A CEO group, in the simplest of terms, is a support group for entrepreneurs at any stage of their business career. Mentors that are part of these organizations are all non-competing CEOs that have established successful companies and are willing to share their knowledge and provide advice to others. Being part of one of these groups allows you to receive...
August 10, 2023 8:30 am
Published by Mike Sperling
Based on a study conducted by Forbes, in 2023 12.7% of all full-time employees are now working a fully remote schedule, while 28.2% are working a hybrid model schedule. It’s estimated that by 2025, the percentage of Americans working fully remotely will continue to rise and reach at least 22%. With this projected increase it’s important to learn how to...
July 20, 2023 8:12 am
Published by Mike Sperling
Success doesn’t have to come at the expense of the environment. Contrary to popular belief, small businesses can go green without breaking the bank. In fact, sometimes it can even save you money! Here are some simple, economical tips so your small business can be more sustainable. Be Energy-Efficient Energy pollution creates the highest amount of air pollution in the...
July 10, 2023 8:57 am
Published by Mike Sperling
If you’re a new business, especially a retail business, you might be debating whether it’s better to be online-only or a brick-and-mortar store. Your budget must be used wisely, after all, and anywhere you can cut expenses can benefit. So is it better to go with an online store, a physical storefront, or hedge your bets with both? Online-Only Online-only...
