Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.
Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.
Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.
Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.
The worlds most valuable brands include Apple, Microsoft, Google, Coca Cola, and IBM. These top five “Most Valuable Brands,” according to Forbes Magazine Online, know more than just how to be savvy in the world of business, they know how to use simple things such as color and font choices to burn their iconic images into the consumer’s mind. While...
Employers are always looking for ways to retain employees that are motivated and and engaged. After all, the most important asset to any company is its people. With more than half of America’s companies using incentive programs it is no wonder that many companies are looking for new and creative ways to both recognize good work and reward it appropriately....
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If your Inbox is anything like mine, learning that 144 Billion emails are sent globally everyday is not a shocker. The average business person receives over 100 emails to their work email daily. In fact, according to figures from the Direct Marketing Association (DMA), email marketing has now overtaken direct mail in terms of volume. Given this massive amount, how...
Starting in the 1960’s with the dawn of the Jerry Lewis Telethon held every Labor Day weekend by businesses to raise funds for research for Muscular Dystrophy, businesses began to harness the power of promoting beneficial relationships between causes and businesses. Since that time businesses have really flourished with the win-win solution of Cause-Related Marketing. Take for example TOMS Shoes...
Not sure which QuickBook Version is right for you and your business? There are some subtle differences and not-so-subtle differences that come into play with each version of QuickBooks. Deciding which one is best for the needs of your company may not be as easy as finding the most affordable one. Instead it may be finding the right one for...
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If your business is like so many others, you probably have multiple projects in the works simultaneously. How do you keep all team members informed? How is the project broken down into manageable parts? Every project you work on needs a timeline that includes calendars, a road map to completion, and a listing of sub-projects with the priority level of...
In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, who annually reviews technology trends, predicted that “Mobile will overtake fixed Internet access by 2014.” It is not hard to believe that the tipping point has finally arrived. As of 2014, more people globally were using mobile devices than using a desktop equivalent. In fact, if I was a...
