Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.
Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.
Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.
Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.
As an owner or manager of a small or medium sized business, you know it is critical to have a website in our modern business environment. You even know that using social media and online campaigns is a necessity in our tech driven business world. Unfortunately, it is not enough to simply build a website or be active on social media....
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There are so many facets to your business to maintain and nurture on a daily basis that it is sometimes overwhelming to figure out where improvements should be made. One area that can always be improved upon is customer service – the life and heart of your business. Standing out in today’s competitive marketplace means putting exceptional customer service at...
Social media used to be just fun, light and easy. In the last few years it has morphed from a playground to the smart marketers dream arena! According to Pew Research, two-thirds of American adults ( 75%) use social networking sites. The rise of social media has affected such things as work, politics, communication patterns around the globe, as well...
Ask any manager or business owner the most unpleasant part of their job and the majority will answer a resounding phrase – terminating an employee. Handling a termination can evoke anxiety and a sense of dread for even the most experienced business leaders. How an employer handles the event, however, can make all the difference in the tone and type...
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We have all contemplated what it would be like to be the proverbial “fly-on-the-wall” at some point in our lives. This is no more true than when trying to outpace your business competition. How can this be done short of actually becoming a fly? Don’t let your imagination run wild on this one. There is no need to hire a...
While it is true that we all make mistakes, some have the ability to become costly and difficult to correct. For business owners, hiring the wrong person is top among the mistakes that are to be carefully avoided. The consequences of hiring the wrong person for the position can be long-lasting, so follow some simple guidelines when hiring your next...
